MediaRadar, Inc.’s Post

As someone who has spent over a decade in the data-driven ad ecosystem, it's so refreshing to refocus on what matters: driving meaningful moments for the consumers we engage. No one says it better than our CEO Matt Krepsik, who speaks to MediaRadar's plans in this interview (a great watch I highly recommend!). Our vision for the future of advertising is not a race to the bottom for the cheapest eyeball; it's about delivering value at the moment a brand reaches their consumer. How? "We're making metadata sexy." Not only do we have the largest database of creative metadata in the U.S., but we're building technology to put that data into motion and create something truly transformative for the industry. That said, what really inspired me to join the team was MediaRadar's philosophy: our work supports the entire ad ecosystem—from empowering media companies to sustain their businesses to driving meaningful moments with the consumers our brands reach. Check out the interview below to learn more about what we do, our approach to AI and machine learning, the dynamic ads of the future, boosting ROI for our clients, and even why Matt is snacking on Sour Patch during his 100-mile runs. Props of course to Meghan Fraze, Lori Madeloff, Chad Hamilton, Steve Davis, Brett House and the rest of the team bringing this vision to life! 🙌

This week's guest is Matt Krepsik, CEO of MediaRadar, Inc., an advertising intelligence platform. His vision is to combine meta-datasets on advertising spending and buyers, with the largest creative database in the US. Since Matt was previously the CEO of Quotient, he has insights into what the challenges were in the early days of Retail Media. We were excited to hear that we may be moving out of a world where performance advertising and Retail Media don’t have to sacrifice creative for efficiency's sake. We take time in this episode to look at a future where data can be applied to help creative decisions, and apply a value to ad creative. Matt is confident that just as we can curate audiences and traffic, we are now at a point where we can curate the creative. From our discussion it's clear Matt has a strong connection to CPG brands, and he offers Tom Limongello and Todd Sawicki his list of top snacks to get him through dark moments around mile 70 at 3am on one of his Ultramarathons. Matt also says provocative things like: - His favorite place at Cannes is....the basement? - The dirty secret in Retail Media is that there's no media - Shoppers are inherently promiscuous You'll really want to see the full episode: YouTube: https://lnkd.in/eGcRmyBt Apple: https://lnkd.in/evwjau9e Spotify: https://lnkd.in/eYFzQCCs

What would you do if you were sitting on the largest database of advertising creative in the US? My favorite tool used to be moat.com where you could search for any ad creative, but that went away before the current wave of language models. Imagine if you could put that data in motion? MediaRadar, Inc. acquired this database from Numerator, and other meta databases also include trends in advertiser spending which can be used to consider scenarios like: what’s Temu’s share of voice for retail? or how would RFK jr’s policies affect soda and cereal categories? Listen to Matt Krepsik, the new CEO of MediaRadar as their team comes up with ways to show off this data by spinning up timely ad campaigns for BMW and Tim Hortons. He will also explain that the new challenge in advertising as we integrate Retail Media tactics is to deal with the need to enable co-creative that balance both the retailer and the brand. And sometimes co-creatives are happening beyond retail, like when a CPG brand reminds you to pay with Venmo. And just in time for the holidays, as Todd Sawicki discusses how co-op marketing is getting a new lease on life via retail media, Matt Krepsik shares childhood memories of receiving a circular with a co-creative for a huffy bike 🚲 for somewhere between $15 or maybe $50 at Hills department stores. Check out this week’s episode of The Middlemen Podcast

It's imperative for advertisers to proactively implement strategies geared towards adapting to the complete removal of third-party cookies 🍪 By doing so, advertisers can navigate this transition smoothly and continue to drive successful outcomes in a changing world. Episode 4 of our Countdown to Cookieless series features Digilant's Ariel Howard, VP of Campaign Solutions, and Addy Osborne, Senior Strategist on the Planning and Insights team, highlighting tactics and strategies advertisers can implement today in their media buys. For the full episode, visit our blog below! Ariel Howard Addy Osborne Victoria Bishara de Leon https://lnkd.in/dD4CpAMN #cookieless #cookielessfuture #CRMdata #firstpartydata

Are your ads boring? Odds are, most people probably think so. According to research by System1, 52% of TV ad viewers in the UK feel neutral when seeing a TV ad. That means they feel nothing. No happiness, no surprise, no anger. Not even a little bit of good old fashioned British contempt. Nothing. Does this matter? Surely an ad doesn’t always need to be exciting? Make people aware of the product and tell them what it does and they’ll buy it, right? Peter Field looked at this very question using IPA (Institute of Practitioners in Advertising) data, comparing the business effects of rational (dull) campaigns versus the most emotional (not-dull) campaigns and found a big difference. The chart above shows the results. On average, brands are wasting £10m by running a dull TV campaign. This is because, for a dull campaign to be as effective as a more exciting alternative, you have to spend £10m more on it to drive the same level of business effects. And that’s just an average, for some categories, such as retail, it can be almost double. So, what do they say you can you do to be less dull? One key area is to stop trying to cram so much information into your ads, this can leave viewers bored or confused! There are a few more pointers in the paper worth checking out to help stop the oncoming ‘dullocalypse’, but if you’re thinking about branching into brand activity and how to balance with performance, our Scaling Up Works course starts 15th October and has lots of tips and tricks for how to execute your campaigns. 🚩Book now and read more here: https://lnkd.in/eg-Qv6pF, or chat to Imogen Howard for group bookings or questions via hello@magicworks.training #marketing #data #training

47% of your ROI on communication is in the creative. It's THE single biggest factor in success, followed by Reach 22%, size of brand 15% and then targeting 9%, recency 5% and context 2% (source: Nielson / Effies analysis). So no surprise that companies are wasting money on boring, unforgettable communication, often super-targeted. ANY marketer needs to understand this. The power of IDEAs and CREATIVE, of storytelling & emotion in having an impact is backed up by data and numbers. Even if your focus is performance marketing, make sure the creative / communication you are using has an IMPACT and is relevant, insightful and memorable to your audience.

In today’s fast-paced digital landscape, understanding how to effectively monetize your content is crucial. Data monetization is not just a buzzword; it’s the smart way to earn ad income. By leveraging comprehensive data insights, you can transform your audience’s behavior into actionable strategies that drive revenue. At TAM, we provide you with the tools and insights needed to navigate the complexities of the advertising world. Let us help you turn data into dollars! #TAMMedia #Services #broadcasters #advertisers #TAMIndia #TAMgotyoucovered

The most important thing you'll read this Friday? Our new Areas of Impact series! How Stirista’s real-time reporting and CTV-ready solutions drive real results, minus the wasted ad spend. Ready to optimize your campaigns? 📈 Dive in! 🌊 #AreasOfImpact #Stirista #DigitalAdvertising #CTV #AdTech #MarketingInsights #CampaignOptimization #DataDriven #RealResults #AdInnovation

Couldn't agree more with the amount of wastage driven by Dull ads. 🙏 Please though colleagues and agencies, don't use this as an opportunity to pour even more energy into crafting those TV and Print ads. 💰 Digital will be 80p of every £ spent in the next two years and yet in my experience less than 0.5% of production effort and resource is spent on considering how to create an engaging advertising experience that is optimised for audiences, platforms or channels. 😡 I find it so infuriating that digital ads get such a bad rap. It's our fault they are so terrible because digital creative is STILL an after thought in the process. 💡The opportunity is huge. We know the impact good creative can have on performance and the tools are available for us to use. 🔨 We need to fix the process to rebalance the effort, money and production resource to unlock creativity across the full funnel digital ad experience to just DO BETTER 👊 Let's use conversations like this to spur the industry on into applying the same principles of insight, differentiation and saliency in our digital ads as their more traditional cousins to ensure digital ads delight audiences and drive behaviour change. ✋️ Stop churning out clickbait and interuptive pop ups. System One Dan Larden Katie Le Ruez Nic Travis Alison Thorburn

🎒✏️ Back-to-school is almost here, and we're ready to sharpen your pencils and your marketing strategy! Want to get your product in front of the biggest audience on TV? We’ve got all the insights—what parents are buying, how they’re shopping, and this year’s trends. Ready to ace this season? Check out our infographic for the breakdown, and if you’re hungry for more, dive into our latest article: https://lnkd.in/eGCmu4Qy 📚📺