MediFormatica’s Post

What Is CRM (Customer Relationship Management)? Best products In CRM in Life Sciences Market CRM stands for customer relationship management, which is a system for managing all of your company’s interactions with current and potential customers. The goal is simple: improve relationships to grow your business. CRM technology helps companies stay connected to customers, streamline processes, and improve profitability. When people talk about CRM, they’re usually referring to a CRM system: software that helps track each interaction you have with a prospect or customer. That can include sales calls, customer service interactions, marketing emails, and more. CRM tools can unify customer and company data from many sources and even use AI (artificial intelligence) to help better manage relationships across the entire customer lifecycle, spanning departments like marketing, sales, digital commerce, and customer service interactions. What is CRM in Life Sciences? In the life science industry (that is pharmaceutical, biotechnology, medical device and diagnostics organizations), CRM is synonymous with sales and field enablement systems, given their heavy reliance on a field-force-driven engagement model. These systems support the automation of sales activities and expert engagement for organizations’ sales professionals, key account managers, medical experts and field service personnel. These systems are also central to sales and medical teams responsible for raising therapeutic awareness, delivering educational content and influencing demand, as well as nurturing contracts with HCPs, healthcare organizations (HCOs) and other medical stakeholders. In addition, these systems provide servicing as a system of record and maintaining compliance with jurisdictional regulations for capabilities such as planning, enablement, execution and analysis processes. Best Life Sciences CRMs Veeva CRM CRM Creatio Close-Up CRM Indegene Omnipresence (Legacy) Pitcher Phyzii Trueblue Do contact me for further information on Platform strategies. #Telemedicine, #LeanOperations, #DataDrivenModels, #PredictiveAnalytics, #DataAnalytics #MedicalImaging #PopulationHealth

Everything is being 'consumerised', so why stop before healthcare? In my newsletter this week, I described the 3 key reasons why D2C is a huge opportunity to make the healthcare industry more people-centric and drive startup growth at the same time: 📈 Most industries are 'consumerising' & health spend is soaring: It's normal for consumers to engage directly with brands and producers. At the same time, spending on health & well-being is trumping experiences or stuff. 🎓 Preventive medicine approaches are driven by consumer demand: Those who can afford it are becoming more ambitious about their long-term health, driving demand for preventive healthcare solutions. 🚀 Startups can quickly go-to-market and validate their service with D2C models. Even if they eventually expand to more traditional B2B sales channels to drive large scale. Read the full post on my Substack - link in comments below 👇

We know the enrollment periods are short, and the volume of prospective members is large. Here are some tips for readying your sales team for the influx: https://lnkd.in/gTrGmuxb #healthcaretech #healthcare #healthcareanalytics #metricsthatmatter #disruption #machinelearning #futureofhealth #openenrollment #Medicare #getwellinformed #AI #artificialintelligence #artificialintelligencetools #chatbots #technology #innovation #pricetransparency #healthinsurance

**Testimonial by Prof. Shahram Yousefi, PhD, PEng (Mesh AI), Co-Founder & CEO of Mesh AI (collaborative scheduling to end clinician burnout)** "Hi, I'm Professor Shahram Yousefi, co-founder and CEO of Mesh Scheduling Inc., the creator of Mesh AI—a call scheduling tool used by physicians, medical residents, nurses, and healthcare professionals in Canada, the US, and even as far as Australia. When we started working on this project, one of our biggest challenges was the diverse range of tools clinicians were using, from manual calendars and spreadsheets to various software applications. Many clinicians believed their scheduling needs were too complex for an affordable software solution. This is where Lakshmi and his team made a significant impact. Working with Draksha Sales Acquisition has been tremendously beneficial. We simply couldn't dedicate enough time to introducing Mesh AI to clinicians across North America and beyond, especially as we emerged from the pandemic with increasing workforce shortages. What I really appreciate about Lakshmi and his team is their deep knowledge of various campaign types, their professionalism, and their sensitivity to client needs. We've been doing internal marketing for four and a half to five years, using a variety of digital and non-digital attraction channels. The KPIs and performance metrics achieved by Lakshmi and his team have been some of the best we've ever seen in any campaign. Given the complexities of working within the North American healthcare sector, I believe they could replicate these results even more easily in other sectors. If you're looking to boost activity at the top of your sales funnel, facing challenges with brand awareness, or struggling with market belief in your product, I highly recommend Lakshmi and his agency. They effectively manage costs, scale operations, and deliver results that increase sales. Draksha Sales Acquisition is an excellent choice for any company focused on enhancing their sales efforts."

I recently co-wrote a blog that explores the importance of #MedTech organizations having direct access to HCP contact information. It's a valuable read for those looking to understand the impact this can have. Take a look, and don’t hesitate to reach out if you’re curious to learn more about IQVIA MedTech Market Activator platform! Here's the link to the blog: https://lnkd.in/gJwAGPBT #IQVIAMedTech

In the era of AI-driven customer engagement, maintaining patient privacy and data security is paramount. Pharma marketers shared how they're balancing innovation with trust at a recent MM+M roundtable. Remember: "If you lose that pillar of trust, the whole stack of cards comes down," said Joyce Ercolino, Director of Digital Excellence and Customer Experience at Harmony Biosciences. Learn more about how AI is changing the way pharma engages with healthcare providers and patients: https://lnkd.in/d76pQXGN #DataPrivacy #AIinHealthcare

61% of Digital Health Companies Pivot from B2C to B2B 10 years ago, a wave of companies emerged, promising to revolutionize health by empowering individuals to monitor their diet, sleep, exercise, and other habits through digital means. However, due to the increasing costs to acquire new customers and the need for survival, many companies began pivoting from direct-to-consumer (DTC) models to business-to-business (B2B) approaches. The transition has been embraced by industry giants like Calm, Mark Cuban Cost Plus Drug Company, PBC and GoodRx (founded by doug hirsch, Trevor Bezdek and Scott Marlette) , who recognized the need for change. In this article I explore the strategies that digital health companies use to develop their products and enter B2B markets. Enjoy the reading! https://lnkd.in/g7UeJXfF #healthtech #b2b #digitalhealth #b2c2b #consumerhealth

Coolest surprise I've learned about Martech is that COOs love it as much as us marketers do. At first they think it's a big hassle....until they see the insights that it can drive about their operating capacity, ability to move leads through to actual patient, quality of their call center, actual patient LTV. Since they don't know how much they love it until after the fact you're going to need ops alignment early on. That means talking to operations BEFORE you bring on the new tech: * Explain why the tech is important to the company, not just the marketing function * Understand their workflows and what will change, like really take the time to listen and map i out * Ask what info they need + resources for implementation * Meet with their boots on the ground people picking up the phone and processing patients * Go to the actual call center to see how things are working * Discuss their worries and address them * Enlist power users to increase buy-in This last point is a big one, you want ops working with you on implementation so it feels like a joint project and not like "marketing did this awful thing to us" You know the data from martech is going to help you. Show the ops team how it will also help them. Heck, get data from a similar industry and connect them with a COO somewhere else that has the tech. e.g. Call tracking doesn't just help marketing, it also helps ops pinpoint great/bad customer service, highlight common patient issues, and measure patient experience satisfaction. Once you have that MOPS alignment, you're working with operations to bring in the new martech, instead of against them. #Martech #MOPSalignment #healthcaremarketing

"Why not follow ProPractices commenting on trends in healthcare? Because knowing the market is like knowing where the best parking spots are at the hospital – crucial and highly competitive! Follow us staying informed and ahead of the curve. 🚀 #HealthcareIndustry #BusinessGrowth #ProPractices

I ask people this question, when they're curious how I average a 75% engagement rate (4 years) sending 1 and 2 minute personalized videos to busy doctors via LinkedIn DM/Email/Text... Loaded question, 90% of my tribe, Med Tech, are indifferent to how I incorporate personalized videos to build trust, differentiate, and scale engagement in less time & effort. For the contrarian 10% of you, I'll share our exact process: 1. Persona: we know our ideal physician persona (challenges, decision-making journey, desires, etc.) We don't waste our time trying to convert the latent majority. 2. Talking Logo: We help specialty surgeons become the "specialist in specialty," digitize trust, and avoid the money pit of traditional marketing. Typically, the first few words I say with any prospecting videos. 3. Humantic AI (personality profiling software): We use Humantic's Personality AI to identify early adopters, help personalize outreach and enable vital customer insights for every deal. 4. Vidyard: We use Vidyard to create, send, and data monitor personalized videos created via phone/webcam 5. Share ^ Sell: We developed and tested a proven sales cadence to increase engagement with busy doctors. Emphasize precise outreach aligned with their decision-making journey. Trying to gain consistent "access" to physicians is a race to the messy middle. Earning attention, at scale, is your real currency.