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I am thrilled to once again share with you my amazing experience in PR production class with Charles Nii Ayiku Ayiku, APR . For today's lectures we looked at both brochure and flyer creation, which was a new thing for me to engage in. Brochure, I learnt is said to be a printed piece of public relations material typically folded into sections that provide detailed information about a company, product, service,or event. Brochures are purposed to ; * convey comprehensive information. * promote events. * enhance brand visibility and recognition. * educate and inform the target audience about key messages. Some common format to look at in the types of brochures are the Bi-fold brochure, Tri-fold , Z-fold, Gate fold and a booklet brochure. For brochures they should contain key components like the cover page, body text, consistency, balance, contrast, white space and readability. Flyers on the other hand , are printed or digital sheets of paper designed to be distributed in public places or via email. Its purpose is to be concise and impactful in conveying information about events, products , services ,or ideas. In designing a flyer, there are some essential components to consider these are the; * compelling headline. * clear and engaging graphics. * concise and persuasive copy. * specific call-to-action and * vital contact formation. There are also advantages to flyers like the wide distribution, captive audience, cost effectiveness, staying power and direct mail. These are basically the few touches made in today's lectures with Charles Nii Ayiku Ayiku, APR , he was really helpful as always. Here below is the brochure my group and I created.

Although these terms are often used interchangeably which is wrong in itself, they are quite very different and have different functions. And oftentimes, organizations and people tend to misconstrue them thinking they focus on the same thing and achieve the same result. Let's see some of them and their focus: 1. Communication: Communication is sending and receiving messages from one party to another. Communication does not just end on social media. It doesn't end with responding to enquiries or comments on social media.(The focus is feedback) 2. Public Relations: Public Relations is the art of maintaining goodwill between an organization and members of the publics. The main vehicle used for public relations is communication. The focus is goodwill(favorable reputation) 3. Advertising: Advertising uses communication to call the attention of members of the publics to their products or service.(The focus is influence) Giving free sample of your products to people is not PR. It is advertising. Sharing bags of rice or doing giveaways on your social media platforms is not PR. For any organization to function at its best, communication is highly important. Getting your communications right is more important too. Public Relations, Advertising relies heavily on communication and without communication, these duo might just be impossible. As you craft your strategy for the year, focus on just one thing. Communication. Feedback. Focus on ensuring your customers/clients hear and see you. The rest should fall into place. #communication #PR #organization #writing #advertising

How to create a PR questionnaire (free template included)

Time is always tight, right? Especially in communications, where things move at light speed. That's why, when it comes to choosing books to sharpen our skills, we need to pick ones that genuinely make a difference—ones that give us either insights for building beautifully performing communication strategies or practical, measurable tools we can use right away. So, I've decided to post books I usually recommend when asked what books every PR & communications pro should have on their shelf. I'll start this list with a smart, straight-to-the-point, sweet short (less than 3 hours of audio) "The Tech PR Playbook: How to Win Influence, Expand Awareness & Grow Your Brand in the Digital Age" by Jackson Wightman and Borjana Slipicevic. https://lnkd.in/gV5bTTmZ If you're in tech PR (or even adjacent to it), this book is your new best friend—basics for the newbies and valuable reflection on the years of experience in the field. From the often overlooked fact that in tech, press releases alone rarely secure top-tier media coverage to the patiently explained disaster of a double pitch and actionable advice on being covered - so much to learn. (As a head of PR in tech and a book writer myself, I loved it so much that couldn't help but think I could write something similar myself). What about you—what books have shaped the way you approach PR, social media, or communications in general lately? Please share your latest favs. #PRBooks #TechPR #Communications #PublicRelations #MediaStrategy #PRPros #BookRecommendations #LeadershipReads #DigitalMarketing

As I reflect on today's lecture on PR Production by Mr. Charles Nii Ayiku Ayiku, APR.I'm excited to share the insightful knowledge that resonated with me. This week we learnt about Brochures and Fliers and were made known about their relevance in the context of public relations. A brochure is a printed, folded public relations material that provides detailed information about a company, product, service, or event, aiming to inform and visually engage potential customers and stakeholders.We learnt that common formats include bi-fold, tri-fold, Z-fold, gate fold, and booklet. The key design elements include an eye-catching cover, clear body text, high-quality images, a call to action, and contact information, all guided by principles of consistency, balance, contrast, white space, and readability. Brochures enhance brand awareness, disseminate information, convey professionalism, engage readers, and can aid in crisis communication. We also covered fliers and how to go about creating them for our respective group projects ie our companies.We were made known that flyers are printed or digital sheets designed to convey information about events, products, services, or ideas in a concise and impactful manner. Key components of a flyer include a compelling headline, clear and engaging images, concise and persuasive copy, a specific call-to-action, and vital contact information. Furthermore,flyers offer several advantages in public relations: they allow for wide distribution in various public places, target captive audiences in locations where people have time to read, are cost-effective compared to other advertising methods, possess staying power for long-term recognition, and can be used for direct mail to reach specific audiences. To be honest I was a bit overwhelmed at the beginning of the lecture but after a while I settled into it and then I began to enjoy my creative freedom.I look forward to our next session.Here’s the flier my group and I designed today.

We get asked a lot what is a "normal budget" for PR and its a tough question to answer. Here is information on the average spends for PR services in 2024. Check it out!

Organizations looking to incorporate Public Relations into their overall strategy often struggle with understanding how much they should be investing into the program or who they should work with if they are looking at a third party vendor. The reality is, for the most part, there are a lot of factors that come into play when it comes to PR cost. Are you going with a top 10 agency, boutique, small or even a freelancer? Costs can vary, but what you shouldn’t expect is that the price for a service to be fixed across the board - no matter who you speak to. That's unrealistic. To have a better understanding into PR agency pricing, read about it here: https://bit.ly/4bStXdq

Public Relations is part of any solid marketing plan. Many companies try to handle this massive task in-house, but is that really getting a positive ROI? In this month's Fostering Ideas, read about the hidden costs of in-house PR efforts. #fosteringideas #prexperts https://loom.ly/bs6nNyQ

Are you feeling the tug-of-war between the desire to elevate and promote your brand through public relations and the practical constraints holding you back? Every time you contemplate adding PR to your business strategy, you encounter the same stumbling block: How much will it cost me? If you're new to PR, it can feel daunting (just the lingo alone can be a little 😵💫), but understanding the factors that influence the cost can help you feel more informed. To support your journey, we developed a detailed blog post outlining the top 5 factors that impact corporate PR campaign pricing. You can find the full post linked below. Happy reading! https://loom.ly/ImD58cQ

The benefit of public relations is that media is earned rather than paid, which means that PR is a cost effective way to gain credibility and boost your brand awareness. The hard part is getting your story out there. While we cannot give you the “Top 10 Tips to Pitch a Rocking Awesome Story,” we can give you a few tips on how to use your photos for your media pitch.