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I am thrilled to once again share with you my amazing experience in PR production class with Charles Nii Ayiku Ayiku, APR . For today's lectures we looked at both brochure and flyer creation, which was a new thing for me to engage in. Brochure, I learnt is said to be a printed piece of public relations material typically folded into sections that provide detailed information about a company, product, service,or event. Brochures are purposed to ; * convey comprehensive information. * promote events. * enhance brand visibility and recognition. * educate and inform the target audience about key messages. Some common format to look at in the types of brochures are the Bi-fold brochure, Tri-fold , Z-fold, Gate fold and a booklet brochure. For brochures they should contain key components like the cover page, body text, consistency, balance, contrast, white space and readability. Flyers on the other hand , are printed or digital sheets of paper designed to be distributed in public places or via email. Its purpose is to be concise and impactful in conveying information about events, products , services ,or ideas. In designing a flyer, there are some essential components to consider these are the; * compelling headline. * clear and engaging graphics. * concise and persuasive copy. * specific call-to-action and * vital contact formation. There are also advantages to flyers like the wide distribution, captive audience, cost effectiveness, staying power and direct mail. These are basically the few touches made in today's lectures with Charles Nii Ayiku Ayiku, APR , he was really helpful as always. Here below is the brochure my group and I created.

How to create a PR questionnaire (free template included)

As I reflect on today's lecture on PR Production by Mr. Charles Nii Ayiku Ayiku, APR.I'm excited to share the insightful knowledge that resonated with me. This week we learnt about Brochures and Fliers and were made known about their relevance in the context of public relations. A brochure is a printed, folded public relations material that provides detailed information about a company, product, service, or event, aiming to inform and visually engage potential customers and stakeholders.We learnt that common formats include bi-fold, tri-fold, Z-fold, gate fold, and booklet. The key design elements include an eye-catching cover, clear body text, high-quality images, a call to action, and contact information, all guided by principles of consistency, balance, contrast, white space, and readability. Brochures enhance brand awareness, disseminate information, convey professionalism, engage readers, and can aid in crisis communication. We also covered fliers and how to go about creating them for our respective group projects ie our companies.We were made known that flyers are printed or digital sheets designed to convey information about events, products, services, or ideas in a concise and impactful manner. Key components of a flyer include a compelling headline, clear and engaging images, concise and persuasive copy, a specific call-to-action, and vital contact information. Furthermore,flyers offer several advantages in public relations: they allow for wide distribution in various public places, target captive audiences in locations where people have time to read, are cost-effective compared to other advertising methods, possess staying power for long-term recognition, and can be used for direct mail to reach specific audiences. To be honest I was a bit overwhelmed at the beginning of the lecture but after a while I settled into it and then I began to enjoy my creative freedom.I look forward to our next session.Here’s the flier my group and I designed today.

Public Relations in Marketing Meaning & its need for all brands: A Comprehensive Guide In order to know the meaning of Public Relations in Marketing and its importance for all the brands, stay with us and read the blog mentioned below for a detailed analysis including its types, benefits and more. https://lnkd.in/dYae9b55

Time is always tight, right? Especially in communications, where things move at light speed. That's why, when it comes to choosing books to sharpen our skills, we need to pick ones that genuinely make a difference—ones that give us either insights for building beautifully performing communication strategies or practical, measurable tools we can use right away. So, I've decided to post books I usually recommend when asked what books every PR & communications pro should have on their shelf. I'll start this list with a smart, straight-to-the-point, sweet short (less than 3 hours of audio) "The Tech PR Playbook: How to Win Influence, Expand Awareness & Grow Your Brand in the Digital Age" by Jackson Wightman and Borjana Slipicevic. https://lnkd.in/gV5bTTmZ If you're in tech PR (or even adjacent to it), this book is your new best friend—basics for the newbies and valuable reflection on the years of experience in the field. From the often overlooked fact that in tech, press releases alone rarely secure top-tier media coverage to the patiently explained disaster of a double pitch and actionable advice on being covered - so much to learn. (As a head of PR in tech and a book writer myself, I loved it so much that couldn't help but think I could write something similar myself). What about you—what books have shaped the way you approach PR, social media, or communications in general lately? Please share your latest favs. #PRBooks #TechPR #Communications #PublicRelations #MediaStrategy #PRPros #BookRecommendations #LeadershipReads #DigitalMarketing

Moving to public relations has been an educational journey - pushing myself to learn the other side of media relations, brand development, strategy and content creation. But I"m taking my skills a step further and learning more about digital marketing beyond developing the content. This is the first step - there will be many more. And as digital marketing is an ever-evolving field, my education journey will need to evolve along with it. #publicrelations #digitalmarketing

Public Relations in Marketing Meaning & its need for all brands: A Comprehensive Guide In order to know the meaning of Public Relations in Marketing and its importance for all the brands, stay with us and read the blog mentioned below for a detailed analysis including its types, benefits and more. https://lnkd.in/dYae9b55

Public Relations is part of any solid marketing plan. Many companies try to handle this massive task in-house, but is that really getting a positive ROI? In this month's Fostering Ideas, read about the hidden costs of in-house PR efforts. #fosteringideas #prexperts https://loom.ly/bs6nNyQ

If you’re starting the New Year focused on business goals and want to know how public relations and marketing can help, or you’re a pr practitioner or marketer that is being asked to help your organizations achieve specific outcomes in 2025, COMMS.BAR is here to help. There’s no expensive retainer fee; no long-term contract. Just evidence-based advice on building and implementing the most effective strategies designed to help you and your organizations flourish in the New Year. Strategy Sessions range from 15 to 60 minutes and you can book one today at comms.bar/book

Effective communication becomes more crucial than ever in times of crisis. As challenges emerge, maintaining a robust online presence and engaging in proactive public relations can safeguard your brand's reputation and prepare the groundwork for future recovery and growth.