Megan Reinhardsen, RN, BSN’s Post

Did you know that the right backend keywords can skyrocket your product's visibility? Imagine your organic skincare line being discovered by more customers just by using specific terms. For example, using keywords like hydrating serum, paraben-free, and sustainable packaging can make a huge difference. Elizabeth Greene One of our clients saw a 25% increase in sales with this strategy. What's your secret keyword tip? Share your thoughts below! #AmazonSEO #ListingOptimization #EcommerceSuccess

PSA: You can have under 1,000 followers on social media and still get featured on media giants like: Forbes, Insider, Better Homes & Gardens, Apartment Therapy etc. Publications only care about these few things to feature you or your brand in their articles: ✨ The value you provide for their article ✨ If you answered their questions ✨ If your products are the right fit (aka you pitch a skincare brand calling out a summer ingredient for a 'light summer skincare' article... instead of a shoe 😂 ) ✨ If you have the credentials or expertise that they're looking for (ex: they ask to interview a dietitian and you ARE in fact a dietitian)

How to make your skincare brand stand out? 🤔 (it starts with identifying your Unique Selling Proposition!) 🎯 Identify Your Unique Selling Proposition (USP): What Makes You Unique? 🧐 - Unique Ingredient: Do you use a rare, effective ingredient not found in other products? - Specific Benefit: Does your product offer a unique benefit, like instant hydration or long-lasting protection? - Particular Philosophy: Is your brand committed to a philosophy, like vegan formulations or cruelty-free practices? Communicate Clearly! 🗣️ - Simple Messaging: Use straightforward language to explain what sets your products apart. - Highlight the USP Everywhere: Ensure your USP is featured on your packaging, website, and social media. - Consistent Communication: Repeat your USP across all marketing channels to reinforce it in customers' minds. Make it easy for customers to see why your brand is the best choice. Keep your messaging clear, consistent, and focused on what makes you unique. 🚀

The Big Reveal❗ We're thrilled to announce the launch of our brand new website, pharmamedspectrumcare.com! Here at Pharmamed Spectrum Care, we believe in a creative approach to natural skincare, informed by a pharmacist's expertise. Unlike typical sterile layouts, our website reflects this philosophy - #informative, #engaging, and bursting with #personality! What Awaits You on pharmamedspectrumcare.com: 🌿 Discover our passion for natural skincare: Explore our range of shea butter-based products designed to nourish and revitalize your skin. 🌿 Learn from a pharmacist's perspective: Dive into informative content about skincare and discover the pharmacist's touch behind our formulations. 🌿 A user-friendly experience: Navigate our website with ease and find exactly what you're looking for. We're constantly adding new content, optimizing the website for easy search (SEO!), and refining the shopping experience to ensure your complete satisfaction. Head over to pharmamedspectrumcare.com and see for yourself what a pharmacist's creative vision can achieve! We'd love to hear your thoughts in the comments below. #pharmapreneurship #neverstoplearning #pharmacyskincare #pharmacist #naturalskincareproducts #SEOoptimization #customersatisfaction #sheabutterpharmacist

Ever wondered why some skincare brands have the glow while others just flake away? ↓↓ It’s not just the products—it’s their marketing magic... Dive into the latest blog from Jebbit to uncover the secrets behind skincare marketing that's making heads turn and customers click. → 1. Exfoliating Your Strategy: Learn how to scrub away outdated tactics and reveal a fresh, radiant approach → 2. Moisturize Your Messaging: Discover why hydrating your content with value keeps audiences coming back for more → 3. SPF - Super Powerful Funnels: Protect your brand from fading into obscurity with funnels that shield and convert Ready to give your marketing the ultimate makeover? Head over to our blog for the full scoop, and transform your brand’s engagement from dull to dazzling! ____ Make Jebbit your go-to skin care marketing tool. Book a demo: https://vist.ly/3cxe6

You are burning your pocket because of this ONE MISTAKE... 👀So many of us never look at the ingredients list before purchasing a product. And all Beauty Brands out there taking advantage of this🥲 They promote such ingredients that may enlighten your eyes so much you don't even bother to look into it further😮💨 Instead of falling for these shady marketing tactics, and buying products that does more harm than good to skin, please do a bit of research and buy consciously🎀 #marketingstrategy #beautyindustry #beautymarketing #beautybrand #marketingtactics #ingredients #24kgoldserum

“Products are made in a factory, but brands are created in the mind.” Walter Landor   Cetaphil is a masterclass in brand marketing. Here are a few reasons:   Cetaphil's magic goes beyond just selling products.   Focus on specific consumers: They understand their niche and cater directly to those with specific skin concerns or conditions.   Educational content: Cetaphil goes beyond selling products; they educate consumers on skincare and the best ways to use them.   What can we learn from Cetaphil?   Know your audience-Cater to their specific needs and issues encountered by customers.   Simplicity sells-Don't overcomplicate your message or product. Cetaphil's packaging emphasises clean ingredients and a no-frills approach, which resonates with consumers seeking gentle, effective skincare.   Build trust-Highlight expert endorsements and scientific backing.   Effective marketing-Meet your audience on the platforms they use.   Educate and empower-Don't just sell,provide valuable content.   #cetaphil #marketingstrategy #skincare #branding #linkedinmarketing   Any thoughts? Let's discuss Cetaphil's strategies in the comments!

The BEST content Formula for SKINCARE & SUPPLEMENT brands… 1. Hook - Grab the interest in the first 3 seconds of the video by stating a problem, a promise or a curiosity. 2. Body - Deliver the promise. For e.g. announce you’re doing a giveaway or give a solution to a problem. 3. Conclusion - Tell your audience how they can get access to the solution (or to the giveaway) through a CTA. Save this 📌

Why Transparency and Honesty are the Real Power Ingredients to Skincare Marketing: Bold claims often overshadow the reality of #sciencebackedskincare Specifics and nuances get left out This can increase the risk of spreading misinformation Whatever information is pumped out and how it's presented Can ultimately sway a consumer's final decision. For science-backed skincare brands, prioritizing communication that is ✅ Clear ✅ Honest ✅ Evidence-based Not only crushes the competition but also establishes timeless loyalty & trust with your consumers. Here’s why it matters: 1️⃣ Educated, saavy consumers want facts on ingredients & formulation science. You risk losing credibility with this informed audience by not being transparent or skimming over details with too much marketing fluff. 2️⃣ People buy from brands they trust and when brands are upfront about what their products can (and can’t) do, consumers feel valued, respected, and confident in their choices. 3️⃣ Not every product is a one-size-fits-all solution. By setting realistic expectations about products, you empower customers to make educated decisions. This reduces disappointment, strengthens satisfaction, and boosts word-of-mouth recommendations. Yes, consumers have a duty to research what they're buying. But brands have a duty to campaign that necessary information - transparently and ethically as possible. When you start off on the right foot with your consumers, they never have a reason to look back. Focus on making a legacy last over building a business to sell ✨ ------ As a nurse-turned-copywriter, my priority is helping you streamline a reliable, stress-free funnel so your wealth & wellness can flourish 🌸 Sign up for a FREE call to set you up in the right direction! 🔗 Link in comments

What general marketing tactics have you noticed? Potentiall buzz words (connotations positive,negative,legimate,and illgeitimate) - Innovative - Studies Shown - Brand trusted - 3/5 experts trust/state ___ in favor of ____ - Natural - Organic - __% Less sugar - __% Less sodium - __% Less fat - Non carinated/Decaf ( A Dunkin Donuts medium sized DECAFE black coffee may contain 10 mg of caffeine in which the caffeinated alternative has 210mg of caffeine)