Meijer + Walters’ Post

New Year, New Us! Introducing our fresh new look—it's the CheckMinistry you know and love, now with a bold, modern, and refined vibe. But, you know what? Your go-tos stay just as they are! Read our blog to see what’s changed and what hasn’t -  https://lnkd.in/gdy6i3Ew #CheckMinistry #NewYearNewUs #ReBranding #BackgroundChecks #BackgroundCheck #BackgroundScreening #BackgroundVerification

🎉 Celebrating big wins with our amazing clients! 🎉 Pink Bins saw a 75% increase in website clicks with just a 13% bump in views on Google. It’s not about getting the most eyes - it’s about being seen in the *right* places. Strategic visibility beats quantity every time! Shout out to our friends at The Zoo - Design Studio in New Zealand who KILL it on the brand marketing front for Pink Bins too 💚 💪 Ready to focus on what really counts? #ClientSuccess #SEOResults #QualityOverQuantity #DigitalMarketing #SEOtips

You'll never catch us flat-footed – that’s because we proactively prepare for every engagement with clients and stakeholders and anticipate what might be required. For the care and attention your brand deserves, look no further than Yellowwood: https://bit.ly/3Vx1a9t #BrandGrowth #BrandStrategy #MarketingStrategy

🌟 Rethinking Brand Purpose: Beyond the Buzzwords 🌟 Nick Asbury's latest book challenges the status quo of brand purpose. It's not just about catchy slogans—it's about authenticity and genuine impact. Let's move past surface-level messaging and embrace complexity with clarity and accountability. Asbury's insights are a must-read for anyone navigating the world of purpose-driven marketing. #BrandPurpose #Authenticity #Impact #MarketingInsights https://lnkd.in/d_ZUnTHy

🚦My brand journey began with a simple idea, on a single piece of paper. One random afternoon in the middle of the summer, I was bored and daydreaming out of the front lobby window at a restaurant in Boston, Massachusetts that I was managing full-time, I drew our logo toon. 🚀Follow Digital Business Traffic for more valuetainment and business options. #Business #CreativeMediaAgency #BrandStory #DigitalBusinessTraffic

There are no Boring Categories Outstanding example. Thanks for sharing Delshad. Having spent some time with so called "Low involvement" categories, I think there are no "Boring Categories". The blame has to squarely lie at the feet of conventional thinking and focus just inside the "Product box". The real magic I have mostly seen working is Not in the products, but the "Human Insights". In some cases these categories are really High involvement, but low knowledge (mostly due to very occasional usage). Other cases the categories are "Too much usage" (like utilities) and thus turning them into blind spots. Case in Point - Cement, Paints - Watch any home builder spending months at the construction site, waiting like an anxious relative outside the operation theatre. Certainly more involvement than a teenager spending a millisecond to decide on a cola or bag of chips to choose. Mere shoes have been turned into Vehicles of Striving of the human spirt by the likes of Nike, Adidas. What we consider high involvement categories today, have been achieved by years of astute insight and creative thinking to articulate it right. So there are some categories that are "High Involvement" and others, rough diamonds waiting to be polished...

Unbox the magic! Dive into Rigali's latest newsletter and elevate your brand with packaging excellence that sparks wonder and delight. Don't miss out on the beauty in a box - explore innovative solutions that captivate and inspire. Unlock the secrets to packaging brilliance today! Read more: https://lnkd.in/gP7HAyDU #PackagingExcellence #InnovativeDesign #RigaliNewsletter

What's in a name? Everything when it comes to branding. So, my kid's friend had a birthday coming up. We had 50 bucks to spend, and this girl knew exactly what she wanted—not just any old stuffed animal, but a Squishmallow. At the checkout, my wife's eyes nearly popped out of her head. "$50 for a stuffed animal?!" But here's the crucial distinction: - It wasn't just a stuffed animal. - It was a Squishmallow. - The difference? Branding. This got me thinking about some important business lessons: 1. Generic vs. Specific: Don't be a commodity. Be a brand. 2. Recognition = Premium Pricing: Strong brands command higher prices. 3. Customer Desire: Create products people ask for by name. As business owners, our goal is clear: When clients need our services, we want them thinking of us specifically—not generically. Are you positioning yourself as the "Squishmallow" of your industry? How are you making your brand stand out? #BrandingMatters #StandOutInBusiness #BuildYourBrand

How Liquid Death Revolutionized Water. Richard Brandon Taylor shares how Liquid Death transformed water branding by adopting craft beer elements, captivating storytelling, and innovative packaging. Get the inside scoop on how Brandon Consultants builds *brands with soul. #LiquidDeath #BrandingSuccess #WaterRevolution #CraftBeerInspired #EntrepreneurJourney #InnovativePackaging #StorytellingInBusiness #BeverageIndustry #MarketingStrategy #DisruptiveBrands *Brand Consultants did not build LD, it's just such a great example of how to do it right.

While some view 'dupe culture' as a threat, innovative brands are turning it into an opportunity for growth and differentiation. Sophie G. (Grant-Vaswani), Futures Director at brand design agency Pearlfisher, talked to marketing title WARC about how the world's most copied brands are thriving amongst the copycats. #dupes #branddesign #marketing #brandstrategy #designindustry https://lnkd.in/ezdXBNHn?