Mejuri’s Post

Affordable luxury is an oxymoron. If you're positioning your brand this way, you're not truly a luxury brand.

Are you playing true to authentic luxury? This is a hot topic at the moment with consumers pushing hard for authentic verification of luxury brands. My gut tells me though that the very consumers who are pushing for these requirements are mostly likely not able to afford these most highly regarded authentic luxury brands and which are probably the only brands who would pass such stringent authentication requirements. We all need to acknowledge that we are imperfect human-beings and that we all have an ego & try our best to be as authentic as possible. Wherever we are on our brand-journey, I believe that each luxury brand still cares for their tribe & tries their best to provide the best possible quality and at the price their customer is happy & willing to pay. A luxury brand is an item that is made using genuine materials, one that appreciates in value, and is timeless in nature. Authentic luxury takes it one step further in that the item is made by an authentic craftsman who pours all his love into the making of the item & also attaches a deeper meaning to the process. This is a form of alchemy, and hence what makes individuals happy to pay the premium prices as these items generally possess a higher energy state. I believe that every luxury brand has a place in society and that there is no right or wrong. Playing in the authentic luxury space will take your luxury brand to the next level, a very prestigious category and where only a few brands exist. Well done to those authentic luxury brands who have managed to obtain this prestigious status, as to the rest, keep up your commitment for continuous improvement & we still love & support you for your individuality and uniqueness. :)

Luxury Redefined captured in a bottle. Elevate your senses with Blithe Perfumes - where elegance meets sophistication. Discover our signature scents, meticulously crafted to captivate and allure. Indulge in luxury, embrace refinement. Experience Blithe today. . . #LuxuryFragrance #HighEndScents #DesignerPerfume #ExclusiveFragrances #LuxuryScentMarket #PremiumPerfumery #BoutiqueScents #LuxuryPerfumery

Luxury Beyond Materialism In the world of marketing, luxury transcends mere consumerism; it's a delicate blend of exclusivity and emotion, practicality and symbolism, aesthetics and craftsmanship. Take, for example, the iconic Birkin bag from Hermes, meticulously crafted to epitomize status and individuality. Luxury isn't merely about acquiring expensive items; it's about the emotions they evoke. Luxurious goods appeal to our innate desires for power, novelty, and hedonism, whether it's the thrill of owning something exclusive or the pleasure of indulging in sensory delights. Furthermore, luxury brands excel at cultivating relationships beyond simple transactions. Through personalized experiences and exclusive events, they foster intimacy and exclusivity, strengthening connections with their clientele. In conclusion, luxury provides an immersive journey—a path of self-discovery, aspiration, and indulgence. I invite you to reflect: What does luxury signify to you? Share your valuable insights in the comments below! #LuxuryExperience #CraftsmanshipExcellence #MeaningofLuxury #LuxuryMarketing

Luxury has evolved significantly over the years, transitioning from being defined solely by exclusivity and price to encompassing sustainability, craftsmanship, and personalized experiences. Today, luxury is not just about high-end materials but also about authenticity, ethical practices, and storytelling. Consumers now seek brands that reflect their values, with a focus on heritage, sustainability, and innovation. This shift has opened up the luxury space to more culturally rich and eco-conscious brands, allowing for a broader definition of what it means to be a luxury brand in today’s world.

Is silent luxury still a thing? Anyone who has watched succession will know what I'm talking about, the desire to remain anonymous but still tap into the luxury good and services. Only those that are in your cohort, buying the same brand will understand the value you have placed on the items around you. This over the last few years has lead to a trend on social and I have been asked many times if this is still a 'thing'... In our fast-paced world, silent luxury can be a breath of fresh air. It's not about flaunting, brand names or price tags. It's about refinement, detail, and quality craftsmanship. It's about a super comfy hoody, a beautifully bound book or a perfectly brewed cup of tea on a quiet morning. Silent luxury brings us back to the essence of what matters: quality over quantity. It teaches us the importance of simplicity, and the brilliance in the details. It reminds us that sometimes, less can indeed be more. So, is silent luxury still a thing? I believe it never stopped being a thing. It's just waiting for us to slow down and appreciate it.

Excellent article from the excellent folks at Commerce Thinking. Really interesting take on traditional luxury versus new luxury. The similarities, the differences and how each approaches exclusivity in their own unique way. "While the aspirational nature of New Luxury ensures that brands within this space look to align their products with traditional notions of luxury, its inclusive and diverse nature puts much of the power back into the hands of the consumer. " Get ya Salomon GTX 4's on and get reading 🔥 #commerce

📰 Weekly Substack: Is Hospitality Transforming the Way We Experience the World? We live in a time when luxury is becoming more exclusive than ever in terms of pricing, yet it’s becoming more inclusive in how we experience it. 💎 From fashion houses to luxury hotels, brands are shifting their focus from products to experiences that engage all the senses. Whether it’s a journey on Seabourn’s luxury ships 🛳️, a bespoke fragrance at Guerlain’s spa 🌸, or a croissant at Monsieur Dior 🍽️, luxury today is about creating memories. True value now lies in how we experience the world. It’s no longer just about what we own—it’s about the meaningful moments we live.✨ 🔗 Don’t miss this week’s article to find out how brands are adapting to this new era of luxury: https://lnkd.in/djKuUSSF Featuring: Carlota Rodben, Jack Ezon, EMBARK Beyond, Michael Ros, Sleap.io, Daniel André Langer, Luxury Daily, McKinsey & Company, Mariana Ribeiro, LVMH, Seabourn Cruise Line, Ralph Lauren, Lacoste, Versace, Guerlain, Bvlgari, Harrods, Loro Piana, Belmond, Hotel Cipriani, A Belmond Hotel, Orient Express, W Hotels Cc: Carolina Soares, Andrea Pavon #LuxuryExperience #BrandStorytelling #LuxuryTrends #ConsumerBehavior #Hospitality #LuxuryTravel #MeaningfulMoments #BeyondLuxury

🌟 Why You Should Consider Buying Luxury Bags from LuxeTruc.com 🌟 Luxury bags have always been more than just accessories; they're statements of elegance, sophistication, and individual style. Yet, in today's world, where value and practicality are becoming increasingly important, it's essential to rethink how we approach luxury purchases. Here are a few reasons why buying luxury bags from LuxeTruc.com might be a smart choice: Exceptional Curation, Unbeatable Prices: LuxeTruc.com offers the same high-quality luxury bags at significantly lower prices compared to traditional retail stores. By purchasing from LuxeTruc.com, you're not compromising on quality; instead, you're gaining access to the same craftsmanship and attention to detail at a more affordable price point. Access to Exclusive Collections: LuxeTruc.com often carries exclusive collections or discontinued styles that may not be available elsewhere. This provides an opportunity to own unique pieces that stand out from the crowd and reflect your individuality. Investment Potential: Luxury bags, especially those from renowned brands, have shown remarkable resilience in retaining value over time. Buying from LuxeTruc.com allows you to make savvy investments in timeless pieces that can potentially appreciate in value, offering both style and financial returns. In conclusion, buying luxury bags from LuxeTruc.com isn't just about saving money—it's about making informed choices that align with your values and aspirations. It's about embracing quality, sustainability, and the joy of owning something truly exceptional. So, the next time you're considering adding a luxurious touch to your wardrobe, why not explore LuxeTruc.com? It's where luxury meets value, making every purchase a win-win. Gold might see a cycle of decline, not your luxury bag. So next time you buy a Jimmy Choo, Burberry or Louis Vuitton feel secured. #LuxuryFashion #LuxeTruc #SustainableFashion #Investment #FashionForward

Discerning Luxury: It's More Than Just Price The world of luxury goods and services caters to a specific clientele – one that values quality, exclusivity, and an unparalleled experience. These discerning buyers aren't swayed by mere price tags; they seek a deeper connection with the brands they invest in. Here's what truly sets them apart: Experience is King (or Queen): Luxury goes beyond the product itself. Discerning buyers seek exceptional customer service, personalized experiences, and a brand narrative that resonates with their values. Think private viewings, bespoke tailoring sessions, or access to exclusive events. Quality Reigns Supreme: Discerning buyers have a keen eye for detail. They prioritize craftsmanship, heritage, and the use of the finest materials. For them, luxury is an investment that transcends trends. Knowledge is Power: These buyers are well-informed. They conduct thorough research, understand brand history, and appreciate the intricacies behind the product's creation. Discretion is Key: Flaunting wealth isn't the goal. Discerning luxury is about quiet confidence and appreciating the finer things in life. What are your thoughts on the evolution of luxury shopping? Share your insights in the comments! #luxury #luxurygoods #discerningluxury #customerservice #experience