Melanie Bartlett’s Post

My Husband's Tips for New Exhibitors Marcus has a wealth of experience installing exhibition booths around the world, making him the perfect person to guide newcomers through their first exhibition. Here are Marcus' top three tips to ensure you smash your debut: 🌟 Build Key Relationships Exhibitions are all about forging strong connections. Whether it's with clients, suppliers, or prospects, nurturing these relationships before, during, and after the show is crucial. Establishing and maintaining these connections helps ensure long-term success and growth. A proactive approach to communication and engagement can make a significant difference. Building a solid rapport with your stand builders is essential too. For months leading up to and during the show, they become an extension of your team. From the design stage, they need to grasp your values, message, and exhibition goals to create a booth that ensures success. A strong partnership with your stand builders can lead to a more cohesive and effective exhibition presence. 🌟 Every Booth is Different Success at an exhibition involves more than just having an attractive stand. Each show and venue come with unique aspects. What works at one show may not work at the next. Your booth design must align with your specific goals for each event. If your focus is on sales, then product display areas are vital. If you're looking to build new connections or nurture existing relationships, a comfortable hospitality area can be pivotal. Every venue is different, so your design must adapt to each specific location. Research the main entrances and high footfall areas, and incorporate these insights into your booth design to maximise visibility and engagement. 🌟 Planning is the Key to Success Exhibitions require thorough preparation and planning. From the design stage to ensuring everything is correctly returned or disposed of after the event, numerous hurdles can arise. Having a detailed plan to overcome these challenges is crucial, but also be ready to adapt when unexpected issues occur. The process, from understanding design regulations to managing post-show logistics, can be overwhelming, especially for first-timers. Start preparing early to allow ample time to address any barriers you may encounter. Proper planning and flexibility are key to a successful exhibition experience. #Exhibition #TradeShow #NewExhibitor #MeetTheTeam

Marcus' Tips for New Exhibitors Marcus has a wealth of experience installing exhibition booths around the world, making him the perfect person to guide newcomers through their first exhibition. Here are Marcus' top three tips to ensure you smash your debut: 🌟 Build Key Relationships Exhibitions are all about forging strong connections. Whether it's with clients, suppliers, or prospects, nurturing these relationships before, during, and after the show is crucial. Establishing and maintaining these connections helps ensure long-term success and growth. A proactive approach to communication and engagement can make a significant difference. Building a solid rapport with your stand builders is essential too. For months leading up to and during the show, they become an extension of your team. From the design stage, they need to grasp your values, message, and exhibition goals to create a booth that ensures success. A strong partnership with your stand builders can lead to a more cohesive and effective exhibition presence. 🌟 Every Booth is Different Success at an exhibition involves more than just having an attractive stand. Each show and venue come with unique aspects. What works at one show may not work at the next. Your booth design must align with your specific goals for each event. If your focus is on sales, then product display areas are vital. If you're looking to build new connections or nurture existing relationships, a comfortable hospitality area can be pivotal. Every venue is different, so your design must adapt to each specific location. Research the main entrances and high footfall areas, and incorporate these insights into your booth design to maximise visibility and engagement. 🌟 Planning is the Key to Success Exhibitions require thorough preparation and planning. From the design stage to ensuring everything is correctly returned or disposed of after the event, numerous hurdles can arise. Having a detailed plan to overcome these challenges is crucial, but also be ready to adapt when unexpected issues occur. The process, from understanding design regulations to managing post-show logistics, can be overwhelming, especially for first-timers. Start preparing early to allow ample time to address any barriers you may encounter. Proper planning and flexibility are key to a successful exhibition experience. #Exhibition #TradeShow #NewExhibitor #MeetTheTeam

What is an 'end to end' events partner? We often get asked exactly what our support involves. In short, 'end to end' means we take care of everything related to your exhibition stand. From the complete design of your exhibition stand to the build and removal, and all the bits in between.  That means logistics, plans and paperwork, site services, on-stand engagements and hospitality are all managed by our in-house team. With you reclaiming time to focus on your own brand and marketing, events can become less stressful and more successful. #ExhibitionStand #Events

🌟 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗞𝗕𝗖 𝟮𝟬𝟮𝟱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 𝗧𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗧𝗶𝗺𝗲𝗹𝘆 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 Planning participation in kitchen and bath industry exhibitions well in advance is crucial for success. 🟦 Early preparation allows companies to: 🟦 Secure prime booth locations 🟦 Develop impactful marketing strategies 🟦 Allocate resources effectively 🟦 Arrange meetings with key industry players 🟦 Set clear objectives and KPIs for the event These proactive steps ensure maximum return on investment and position businesses to capitalize on the networking and sales opportunities that industry exhibitions offer. The recent success of KBC 2024, which attracted 123 000 unique visitors and facilitated transactions worth US$4.24 billion, underscores the importance of timely planning. With the event's growing popularity, exhibition space is increasingly in demand. Many potential exhibitors find themselves having to postpone their participation to the following year due to space constraints. To avoid missing out on this pivotal industry event, it's essential to secure your booth early for KBC 2025. Early booking not only guarantees your presence but also allows ample time for strategic preparation. Year after year, KBC proves its value as the industry's premier marketplace. The consistent high-value transactions and networking opportunities justify participation for businesses across the kitchen and bath sector. As a platform where real business deals are forged, KBC continues to be an indispensable event for companies looking to grow and thrive in this dynamic industry. Be part of KBC 2025: https://lnkd.in/gQ6c8fg

Breaking into new markets is a challenging yet exciting venture for any business. Successfully entering a new sector and becoming a recognised name among a new target market requires strategic planning, particularly when selecting trade shows to exhibit at. We share our thoughts on how to utilise an exhibitions stand to best communicate your values, demonstrate your capabilities and how to select the right exhibition or show when targetting a new sector. Read our thoughts here - https://lnkd.in/ebbTzNtd #eventprofs #exhibitionstands #businessdevelopment #businessstrategy #marketingstrategy #exhibitions

5 Successful Event Marketing Tips ; The goal for any corporate event is in it ROI. 1. Have set out goals and objectives clearly defined 2. Have a realistic budget 3. Get a good event space in alignment with the type of event you are having. E. g trade shows or exhibitions are best done outdoor or in a really spacious place so there is room for people to move about 4. Create a good ambience with colors,branding & eye catching display. This is to make pictures of the event look captivating and also to captivate attendees to take pictures of themselves at the event. 5. Timing. #eventmanager #eventmanagement #eventmarketing #eventplanner #mondaymotivation #corporateidentity #corporateevents #corporateeventplanner #makeithappen

𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝗧𝗶𝗽: 𝗸𝗲𝗲𝗽 𝗮𝗻 𝗲𝘆𝗲 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 👀 Exhibitions aren’t just a chance to meet potential clients, they’re also the perfect opportunity to see what your competitors are up to. You wouldn't want to miss out on that opportunity, right? Take some time during the show to explore their booths, observe their latest innovations, and get inspired by their concepts. From design ideas to strategic positioning, there’s a lot to learn just by paying attention.

🌟 What Does an #Exhibition Mean for a Company? 🌟 An exhibition is much more than just a showcase; it's a powerful platform for building your brand and enhancing recognition. It's an opportunity to demonstrate your company's stability and growth to the world. For your team, it means a whirlwind of productive days filled with maximum effort, engaging presentations, and fruitful meetings. Success at an exhibition is guaranteed by meticulously planned spaces, clear marketing goals, and innovative ideas. Understanding the layout of the pavilion and the competitive landscape can position your company as the best in the field! Entrust this important task to professionals who know how to make your company shine. ✨ ExhibitionSuccess #BrandRecognition #ProfessionalExhibition #CompanyGrowth #MarketingGoals #TeamEffort #BusinessExcellence #IndustryLeader #TrustTheExperts Feel free to share your thoughts or experiences with exhibitions in the comments below! 👇 Let's connect and grow together! 🚀

'End to end' service means that we'll take care of your events project from the initial concept right up to the final build and removal of your exhibition stand - as well as all the parts in between. That means your overwhelming to-do list becomes much shorter, giving you the chance to turn the focus back to your own brand and marketing. #Events #EventMarketing #ExperientialMarketing

Marketers doing 'more with less' is seeming far more common this year. Extending to events this means considering efficiency and impact over time. One of the first things we'll ask any client is their budget. This isn't to ruffle feathers, but to find the number we are respecting from design to build. We'll always be honest about the limits of a budget, but it's never our mission to blow it unnecessarily. Not only can we consider more economical options in the here and now, but also look at how we are extending the life of an exhibition stand or display well into the future. Just as the 'wear out' myth was debunked with the help of System1 & WARC, we have reliably reminded clients that stand design doesn't need to be a revolving door. In fact, we design reusage into our stands, especially modular systems, so our clients have the most versatile stand to last them for multiple events, over several years, without sacrificing impact. The reason our clients keep coming back isn't because we trap them in a revolving door of redesigns, it's because we help them do more with less. #Events #Marketing #ExhibitionStands