Drumroll, please... Employee advocacy has officially claimed the top spot in an influencer marketing trends report! Why is this such a revelation? Historically, the focus within influencer marketing has been on external influencers, with internal influencers (employees) being an afterthought. Times are changing, though; companies are being asked to do more with less, and organisations are waking up to the impact and cost-effectiveness of employee advocacy. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll drop the link to the full Ogilvy report in the comments. #EmployeeAdvocacy #InfluencerMarketing #SocialSelling
