Awesome to see two of our Climate Solution champions chatting together Polar Enviro and Kiarne Treacy Keep up the connection, collaborations and innovations for climate! #climatetech #climatesolutions
Impact marketing | Ending greenwashing | Sustainability & ESG | B Corp Certified | 2024 AFR Sustainability Leader | Total geek of all things brand, media, marketing and greenwashing | LinkedIn Top Green Voice
Sometimes the most impactful conversations happen when you least expect them. I recently had the privilege of sitting down with Gus Carfi, Executive Chairman at Polar Enviro, and I'm still buzzing from our discussion! After spending 30 years at Visy under the legendary Pratt family (talk about a masterclass in business leadership!), Gus has taken everything he learned about innovation, sustainability, and putting people first to revolutionise something we see every day but rarely think about - exit signs and road surfaces. What struck me most wasn't just his incredible journey from Visy COO to sustainability innovator, but his unwavering commitment to creating real environmental impact. When Gus told me about how their new exit sign technology creates only 5% of the environmental impact of traditional signs, I nearly fell off my chair! And don't even get me started on what they're doing with recycled glass in road surfaces... Trust me, after hearing about their photoluminescent technology (fancy way of saying 'glow-in-the-dark'), you'll never look at these everyday items the same way again. Disruptive? 100% he is! Thank you Darrin Ray, Dylan Broomfield and Leah Grinter for making it happen. Ps. Want to hear Gus's amazing story and learn how a chance conversation changed the trajectory of his entire career? I've added the link to the comments so you can listen to the full episode.
Impact marketing | Ending greenwashing | Sustainability & ESG | B Corp Certified | 2024 AFR Sustainability Leader | Total geek of all things brand, media, marketing and greenwashing | LinkedIn Top Green Voice
1wWe move much faster when we lift eachother Melbourne Climate Network !! Thank you for the continued support and championing the up and comers!!