Personal Branding and LinkedIn® Strategy | Build Your Brand, Find Your Voice, Build Your Business | Amazon Bestselling Author | The Good Witch of LinkedIn ✨
Brand identity. Its importance cannot be underestimated - whether as a company or as an individual. I was reminded of this again yesterday when I attended the outstanding Chloe exhibit at The Jewish Museum in NYC. Chloe has long been one of my favorite brands, particularly during the tenures of the talented Phoebe Philo, Stella McCartney, and Clare Waight Keller. What stayed with me throughout my entire time at the exhibit, was this line on one of the placards: "Keenly aware of the importance of brand identity, (Gaby) Aghion (the founder of Chloe) insisted that retailers keep Chloe's label's on the clothes, instead of replacing them with their own (as was common at that time)." Equally as impressive was that Aghion recognized a void in the market. In postwar Paris, wealthy women wore haute couture. Women of average means wore either knockoffs of those couture pieces, or cheaply made ready to wear garments. Aghion launched Chloe to fill that space with something new -- a unique juxtaposition between the luxury and quality of haute couture and the easiness and accessibility of ready to wear. Her term -- "pret-a-porter de luxe". In doing so, she created a brand not so much for herself, as for all women. These lessons ring as true today as they did in 1952 when Chloe launched, and they apply to any product or sector. Please enjoy some photos from the exhibit. #fashion #branding #personalbranding
Richard Zhou thank you so much for sharing my post with your network. I appreciate it!
When I think of branding in clothing, I often think of Armani, Melissa Cohen. They were once considered the standard in elegant men's clothing by many. Then, instead of producing their own clothes they started licensing their label. Hugo Boss went from being the "poor man's version of Armani" to being an upgrade from Armani. And Hugo Boss is not that great! Protecting brands can be a very delicate matter, especially when financial interests introduce themselves, so it's admirable to learn of brands that both establish and maintain their standards.
Why did the programmer go to Java? He wanted a cup of coffee.
that had to be cool to experience. the blue Dress with the spickets is particularly interesting. is that meant to tell a story or just design?
Beautiful. I love fashion displays at museums.
Which one of these outfits is your favorite, Melissa? I like the jacket in slide 6.
The funny thing is... some people think it is a "choice" to have a brand identity... but it's not, Melissa Cohen.. the moment our feet hit the floor in the morning we LIVE our identity... for some this is AMAZING because they have been intentional in that brand identity... others just sort of let it happen and they often end up pretty, "meh"...
Aghion was a thought leader and ahead of her time. Beautiful exhibit.
Personal Branding and LinkedIn® Strategy | Build Your Brand, Find Your Voice, Build Your Business | Amazon Bestselling Author | The Good Witch of LinkedIn ✨
10mo📌 “I started Chloé because I loved the idea of couture, but found the concept a little out of date — a little artificial. A thing of beauty and quality should be seen on women in the streets.” - Gaby Aghion