Melody Harrity’s Post

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Client Insights Consultant II (Director), Healthcare and Nutrition, Circana

Ready-to-drink beverages enhanced with functional benefits such as hydration and energy dominated the top new products in CPG in 2023. In fact... ⭐️Carbonated, sports and energy drinks led 2023’s food and beverage launches, achieving $936 million in sales (+1% from 2022). ⭐️Personal/hygiene care products topped the nonfood category, raking in $848 million in sales (+49% from 2022). Read more to learn what made top launches break through in the competitive market! #innovation #cpg #newproductpacesetters #circana #marketresearch #bigdata #analytics #nutrition #rtd #functionalbeverages #healthcare #selfcare #consumerhealthcare

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The 2023 New Product Pacesetters generated a remarkable $6.1 billion in their first year of sales across food, beverage, and nonfood categories. 👏🎉 Our annual New Product Pacesetters report uncovers the key themes and winning strategies behind the top product launches. 🚀 Find out who made the list and the trends they leveraged to achieve success - download your free copy now! https://lnkd.in/e-unb8g4 #cpg #cpgtrends #consumerinsights #productpacesetters

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