Welcome to this episode of Credit Union Conversations with Mark Ritter, where we delve into the strategies that set credit unions apart in a competitive financial landscape. Today, Mark is joined by Bill McKenna from McKenna Marketing, who brings a wealth of experience from the advertising industry to the credit union space. Together, they explore the critical importance of building strong, core relationships with members, ensuring they feel valued and connected to their credit union. This connection is essential to prevent members from seeking alternatives and to maintain their loyalty. Bill shares actionable insights on branding, the challenges credit unions face in attracting and retaining members, and the evolving needs of the credit union community. Tune in as they discuss how a well-executed vision and a focus on member relationships can propel credit unions to the forefront of the industry. Tune in: https://bit.ly/3Ua7fY8
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Why should we care about helping grow credit unions worldwide? Mike Reuter, CFRE, CUDE, Worldwide Foundation for Credit Unions' President, tackles this vital question in a new CUInsight.com article co-authored with Brad Miller, President of the American Association of Credit Union Leagues. Together, they delve into how leveraging a global perspective can amplify credit unions' impact and drive meaningful change worldwide. Check out the full article here: https://lnkd.in/dUJ9N5Yy
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Defining DEI: A Strategic Imperative To ensure that DEI remains a cornerstone of your credit union's mission, it is imperative to define the term in your own words. By taking ownership of the narrative, credit unions can proactively activate the fundamental principles of their mission and avoid being swayed by external influences. By defining DEI in a manner that aligns with your credit union's values and goals, you can cultivate a more inclusive and equitable environment for your members and employees.
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Sherry Virden nailed it! Is there a gap between your teams intent, and your credit unions impact? How do you know? Where do you start to know? How do you close the gap if your Credit Union has one. Callahan & Associates can help. https://lnkd.in/eS3g_6Rm
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🌟 Fuel your credit union’s growth with the insights you need to succeed! Start your Friday with impactful strategies and resources from the CULytics Community, designed specifically for credit unions. 🚀 Empower your team, spark innovation, and drive your CU forward. Don’t wait—explore these valuable tools today and invest in your future success: https://zurl.co/SbDY
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A lack of succession planning can be a credit union's downfall. Becky Frankowski urges credit unions to begin developing a succession plan now to set their credit union up for success in the future.https://https://lnkd.in/gXN-ynz9
Succession Planning: Prepare Your Next Generation
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Recently on Shared Accounts With Credit Union Times: Changes & Competition Inside the CU System, Affinity FCU President/CEO Kevin Brauer speaks candidly about three decades of change, both good and bad, within the #creditunion space. Listen here: https://bit.ly/4hYNhK4
Shared Accounts With CU Times: Changes & Competition Inside the CU System | Credit Union Times
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As many of you know, I have been a part of the #creditunion industry for more than 41 years. I recently had the opportunity to speak with the folks at Callahan & Associates, Inc. about my years of experiences in the industry and discuss the challenges credit unions - and our members - currently face in today's economic environment. You can check out the full article at the link below.
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🚨Calling All Credit Union Marketing Professionals🚨 Our team is excited to kick off a five-part series on the top credit union marketing trends that every credit union should know and implement to stay ahead and grow membership. Our latest blog explores Part 1: Personalized Member Experiences, backed by data and featuring our current favorite examples. For the full blog, head to https://bit.ly/49gxPF8
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Competition in the financial sector is fierce, but credit unions have a unique advantage. Chad Miller, President & CEO of Southwest Louisiana Credit Union, shares insights on why competition is essential and how collaboration can amplify impact. Explore the power of collaboration, community focus, and innovation in driving credit unions forward. #CreditUnions #Collaboration #CommunityFocus #Innovation
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Love this analogy, Kevin O'Connor… golf is my #1 hobby! These words are so true. Sometimes the slightest change in both golf and your policy/procedures can make the biggest difference. Reach out, we’d love to connect! #makingadifference #consumerlending #changeisgood #letushelp #golflife #consultingwiththebest #partnershipmatters #letstalk
Helping Credit Unions grow their consumer loan portfolios, increase profitability and retain employees.
Much like the difference between “right down the fairway” and “FORE!” comes down to very small differences in swing angle… The difference between an insanely profitable credit union and a struggling one often comes down to doing a few key things with more excellence. This is where we come in at ASG RESULTS. We see enough credit unions to know these drivers… And to know how to put them in your favor. Drop me a line if you’d like to connect on your 2025 goals. We’d love to hear them.
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