Memberful’s Post

SaaS Founders : Is Clear Messaging Holding You Back From Growth? Here's How To Attract Your Ideal Customer By Using Clarity. Give me the next 4 minutes, and I'll show you a simple, data-driven method to pinpoint your ideal customer and craft messaging that resonates, potentially doubling your conversion rates. Comment "ideal customer template" below, and I'll send you a free worksheet to define your ideal customer in under an hour!

“Sh*t up and take my money!” That's the dream, right? If you run a subscription-based business, that's the magic phrase you want from customers. But how do you get there? Here are three must-know tips to boost your subscription sales: 1. Use Social Proof That Resonates: →Ensure your social proof speaks to your Ideal Customer Profile (ICP). →Selling to designers? Show testimonials from top designers. →Targeting CEOs? Highlight statements from influential executives. For example, Framer targets designers, so a shoutout from a top designer will resonate more than one from a CEO who doesn’t use the product. 2. Cut the Sign-Up Friction: →Get customers using your product immediately. →Forget lengthy onboarding explanations. →Let them experience value instantly. Remove the visible trial period. Allow instant access. Introduce an "invisible trial" for them to explore. Then, inform them when it ends. 3. Empower the Customer: →Give customers control over the subscription process. →If they must pay upfront or start a trial, let them choose notification preferences. →Allow them to decide whether they want reminders about billing. Putting them in control reduces anxiety about entering payment details. It's all about reducing the hassle and letting them feel they’re in the driver’s seat.

Ok, hitting y'all with a little 3'fer on the news front (spoiler, saved the best for last): 1️⃣ - Earlier this year, I transitioned from the YouTube team to work on this cross-functional product called Spotlight. I knew it was big, but little did I know how big... 2️⃣ - Today, that big 'ol project launched. Check out HubSpot.com/Spotlight - it's a cheat sheet to our biggest updates across Service Hub, Content Hub, Commerce Hub, and our revamped HubSpot AI. 100+ MAJOR Updates. And what makes this even better, we are not even done, because we will continue to make the product and the content better... we are doing this bad boy 2 times a year, so you'll hear about even MORE new features come Fall. It is never a dull moment when you're a HubSpot user. 3️⃣ - That little hint I dropped a few weeks ago about some big news? I got promoted! 🎉 I'm transitioning from a Senior Producer to a Principal Producer, one of the highest-level IC roles at the company. I'm super excited about my growth and the types of projects that I'll get to work on, like Spotlight. Ok, that's all for now... go play around on the Spotlight website and enjoy all the cool content (especially the videos!) that were made by a stellar creative team!

The truth is, a well-designed Subscription Manager does more than just let customers skip, pause, (or even cancel 😱) subscriptions — it’s a game-changer for driving retention and boosting revenue. That's why tomorrow, Oct 15th and 1 PM EST, we're hosting an event all about how to turn your Subscription Manager into a true growth channel. It's your last chance to register and get: - An inside look at what makes a seamless self-service subscription experience - Best practices for reducing churn before customers click "cancel" - Proven strategies to boost retention and AOV - Personalized advice for your subscription strategy from our live Q&A Sign up here 👉 https://lnkd.in/eQyepThe

Not being clear about “who this is for” costs more than you think. Bucket’s website doesn’t make that mistake. Why clarity matters? Well, 1️⃣ The right people stick around. 2️⃣ The wrong people move on. Bucket’s hero and the tagline, “Feature flagging that’s purpose-built for B2B SaaS”, is a great start for the prospect visiting the page. What starts successfully, often leads to: ⭐️ Fewer sales calls with leads who don’t actually need what they offer. ⭐️ Less confusion from support tickets about unrealistic use cases. ⭐️ Clearer priorities for the product team since most sign-ups fit their ideal customer profile. ⭐️ Lower churn because customers aren’t trying to use the product for something it wasn’t designed to do. Sure, it’s tempting to chase sign ups and demo requests by being vague. It might even work. At first. ✅ But chasing volumes and attracting the wrong audience will cost your SaaS time, money, and resources in the long run. .

Annual Recurring Revenue (ARR) is a game-changer for businesses seeking long-term stability and predictable growth. Unlike one-time purchases, ARR ensures consistent income, helping companies plan and scale efficiently. But how can businesses maximize it? Easy Subscriptions provide a seamless way to boost ARR by allowing customers to subscribe to products or services effortlessly. With Shopify Subscriptions, eCommerce brands can create personalized plans, automate billing, and enhance customer retention—all of which contribute to a steady revenue stream. By offering subscription-based models, businesses can increase customer lifetime value and reduce churn rates. Subscribers are more likely to stay engaged, ensuring predictable revenue month after month. If you want to transform your revenue strategy, leveraging a subscription model is the way. It’s time to embrace ARR growth with the right tools! Read more- https://lnkd.in/dNDc8jik #EasySubscriptions #ARR #ShopifySubscriptions

Want to captivate your SaaS users? Dive into customer reviews on platforms like G2, Capterra, or Trustpilot. These platforms are goldmines for understanding your audience. By reading reviews, you can put yourself in their shoes and use their pain points to connect on a deeper, more personal level. Heart to heart. Mind to mind. And watch your product take off! —------------------------------------------- 🖥️If you feel your website could use a thorough audit, just DM me the word "Audit" and I’ll personally take a look—completely free of charge! Let’s make sure your product gets the attention it deserves.🥳

The difference between satisfaction and loyalty can make or break your SaaS growth👇   Satisfied customers: Are happy with your product but could still leave for a competitor.   Loyal customers: Stick around, spend more, and recommend your product to others.     Why loyalty matters more:   ▶️ Retention over churn: Loyal customers stay with you longer, reducing acquisition pressure.   ▶️ Higher LTV:  They’re more likely to upgrade, buy add-ons, or renew subscriptions.   ▶️ Free marketing:  Loyal users don’t just use your product, they promote it.     How to build loyalty:   ▶️ Deliver value consistently:  Make sure your product solves their biggest problems.   ▶️ Invest in relationships: Regular check-ins and personalized support go a long way.   ▶️ Reward advocacy:  Recognize customers who refer others or provide valuable feedback.     Satisfaction gets users in the door, but loyalty keeps them coming back. Are you turning satisfied customers into loyal ones? 

📢 Upcoming Webinar: Mastering Subscriptions! Get to know the essential Best Practices and KPIs Curious about how to thrive in the subscription market? Whether you're just starting out or looking to refine your approach, this webinar is designed to equip you with essential insights and practical strategies for success. Here’s what you will learn: -Market Benchmarks: Understand the current subscription market size and potential -Popular Models: Discover which subscription models win customers -Effective Onboarding: Keep your customers engaged from day one -Managing Churn: Learn tactics to transform customer retention - -Key KPIs: Focus on the metrics that really matter Our experts, Anne Cecilie Pape, Senior Marketing Manager, and Jonas Nygaard, Director of Growth at Subscrybe, will guide you through. 📅 When: November 19th, 10:30 AM (CET) 🔗 Sign up here: https://hubs.li/Q02WqQP00 #Webinar #MasteringSubscriptions #SubscriptionSuccess

What are the most important KPIs to measure your subscription success? Sign up for our #Webinar ‘Mastering Subscriptions: Get to know the essential Best Practices and KPIs’ to find out! https://hubs.li/Q02WqNSM0 When: November 19th, 10:30 AM (CET) What you can expect to learn: * Market Benchmarks: How big is the market for subscriptions * Popular Subscription models: Which subscription wins the customers * Effective Onboarding: Hold on to your customers * Managing Churn: Turn experiences from negative to positive * Important KPIs: Focuses on the KPIs that matter #KPI