Director of User Experience @ OutSystems | UX, Design Thinking. Neuroscientist & Designer
What is the true purpose of design? shaping our world, defining our experiences, driving our future? --- Design has gone viral. The word design is everywhere. It pops up in every situation. It knows no limit. We are ambushed by wave upon wave of design biennials, weeks, fairs, festivals, neighbourhoods, capitals, stores, magazines, books, websites, blogs, awards, programs, schools, centres, departments, museums, exhibitions, associations, councils, committees, and congresses. Along with “designer” hotels, drugs, bodies, and food we have, “happiness by design”, “social impact by design” or “design for social justice”. A new wave of “designers” shape “experience”, “interfaces”, “software”, “brand” and “interaction”. New university programs are devoted to “biological design” and “social innovation design”. “Design thinking” has become a dominant business model affecting everything from politics to education, personal relationships, research, communication, and philanthropy. At a time in which the largest company in the world had based all its success on design, business schools now have design programs and the position of Chief Design Officer has recently assumed the same status as the Chief Financial Officer. Companies that had nothing to do with design, now build design into every dimension of corporate life. Politicians believe their success is dependent on design thinking. Cities have design departments who’s role goes far beyond the usual focus on transportation, buildings, parks, street furniture, and signage to brand themselves. Even experts in “design risk assessment” have appeared to evaluate the danger that the incorporation of design brings to any scene. Design has become dangerously successful. From “are we human?” By Beatriz Colomina and Mark Wigley #design #human #UX #AI #colomina #wigley
