Mercedes-Benz AG’s Post

I have wanted to do the Mille Miglia Road Race in Italy for a number of years now. As I approach the age where I may just have enough free time to prepare a car, I decided somewhat optimistically to investigate the entry criteria. First off, you need an eligible car. A model that participated in the race between 1927-1957. This usually means a £50k+ car. To be considered for entry, the rarer the better makes it much easier. Basic entry fee amounts to Euro 12,500 plus 22% VAT (total Euro 15,250.00). But before that, you need: vehicle registration 900.00 Euro + VAT for the Participant category and 500.00 Euro + VAT for the Eligible category. Then : owners will pay a yearly membership fee for each car of 200.00 Euro + VAT for the first car owned, 50.00 Euro + VAT for the following, which will allow them to be part of the exclusive Registro 1000 Miglia Community. So add in getting the car there, hotels, food and the inevitable look around Venice as a side trip, you are looking at £20k to join in. Then its by invite only. The organisers will hymn and haw over whether they actually need to allow another Lancia Aurelia B20 to start or should they make room for a rarer Siata 208 CS. You could wait years. I could register and apply now, but be dead by the time I’m accepted. Unless your car is super special, then you are straight in……prestige and kudos for the organisers you see? Christ!….. makes you want to give up before you start ! In this world where want and need are so prevalent, is there a place for such elitism? Morally better ways to spend £20k of course. Errr…… Still want to do it though! 😔 Lancia Aurelia B20 2500GT 4th Series

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#11 Christopher Medford - The absence of protective measures to safeguard iconic racetracks across the globe raises significant concerns. These legendary circuits should be esteemed at least as highly as, if not more than, UNESCO World Heritage Sites due to their cultural and historical importance. Famous tracks like Spa-Francorchamps in Belgium and Autodromo Enzo e Dino Ferrari, better known as Imola, in Italy, are not just venues for thrilling motorsport events; they are integral parts of the rich tapestry of automotive history. Such sites deserve support from the broader motorsports community to ensure they are not beset by financial difficulties. Without adequate backing, there is a real risk that these historic raceways could fall into disrepair or even face closure, leaving future generations with only the pages of history books to discover their stories. These tracks are living museums, where the roar of engines and the spirit of competition can be experienced firsthand. Preserving them is vital for keeping the legacy of motorsport alive and ensuring that the magic of these locations continues to inspire and captivate fans and future drivers alike.

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The power of a brand like Ferrari is truly remarkable. As a trademark attorney, I see firsthand how a strong trademark can elevate a brand to iconic status. Ferrari's prancing horse logo is not just a symbol; it represents decades of excellence, innovation, and a relentless pursuit of perfection. This 1948 Ferrari 166 Inter is a testament to the enduring legacy of the Ferrari brand. It’s not just a car; it’s a piece of history that continues to inspire and captivate enthusiasts around the world.Trademarks play a crucial role in building and protecting a brand's identity. For car brands like Ferrari, a trademark is more than just a legal tool; it’s a beacon of quality and prestige that distinguishes it from competitors. The Ferrari name and logo evoke a sense of passion and exclusivity that few brands can match. This is why protecting and nurturing a trademark is essential for maintaining the brand’s reputation and ensuring its legacy for future generations. #trademarks #trademarksincars #carbrands

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