Mercedes Sosa’s Post

Exclusive Trend Report just released: Digital and data analytics capabilities emerged as key investment areas for 2024, alongside a clear spotlight on growing patient solutions. Download this survey-based report by Reuters Events today: Reinforce your 2024 strategy – explore our exclusive annual trend report today! https://lnkd.in/dbhpS7tP Takeaways from experts at Bayer, Astellas, Otsuka, UCB and more include: • Meet HCPs, patients and wider stakeholders where they are through advanced data and analytics capabilities • Cultivate holistic customer relationships through cross-functional collaboration and diversified skillsets • Reinforce omnichannel strategy by doubling down on digital implementation and personalization priorities • Evolve Medical Affairs’ role from supportive to strategic through enhanced communication and adopting platforms primed for insight reporting

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