Guy Meyers’ Post

The Future of Subscriptions is bigger than just media or product boxes — it’s transforming how businesses across industries build lasting relationships with their customers. At our recent in-person event in Amsterdam, we gathered industry leaders like Recurly CEO Joe Rohrlich, citizenM’s Joost van Bommel, and Amber Bienfait from Adyen to explore: 📈 The growth of subscriptions and what’s driving them 🌍 How the subscription model is breaking into new industries 🌐 Challenges when expanding subscriptions globally 🔑 Strategies to push customer retention 🎁 Fostering loyalty through rewards and exclusivity 🔮 Predictions for the future of subscriptions Dive deeper into the discussion and check out the video highlights and full recap here: https://bit.ly/4dENqz0 #TheFutureOfSubscriptions #CustomerRetention #SubscriptionGrowth #RecurlyEvents

The Future of Subscriptions is bigger than just media or product boxes — it’s transforming how businesses across industries build lasting relationships with their customers. At our recent in-person event in Amsterdam, we gathered industry leaders like Recurly CEO Joe Rohrlich, citizenM’s Joost van Bommel, and Amber Bienfait from Adyen to explore: 📈 The growth of subscriptions and what’s driving them 🌍 How the subscription model is breaking into new industries 🌐 Challenges when expanding subscriptions globally 🔑 Strategies to push customer retention 🎁 Fostering loyalty through rewards and exclusivity 🔮 Predictions for the future of subscriptions Dive deeper into the discussion and check out the video highlights and full recap here: https://bit.ly/4dENqz0 #TheFutureOfSubscriptions #CustomerRetention #SubscriptionGrowth #RecurlyEvents

The Future of Subscriptions is bigger than just media or product boxes — it’s transforming how businesses across industries build lasting relationships with their customers. At our recent in-person event in Amsterdam, we gathered industry leaders like Recurly CEO Joe Rohrlich, citizenM’s Joost van Bommel, and Amber Bienfait from Adyen to explore: 📈 The growth of subscriptions and what’s driving them 🌍 How the subscription model is breaking into new industries 🌐 Challenges when expanding subscriptions globally 🔑 Strategies to push customer retention 🎁 Fostering loyalty through rewards and exclusivity 🔮 Predictions for the future of subscriptions Dive deeper into the discussion and check out the video highlights and full recap here: https://bit.ly/4dENqz0 #TheFutureOfSubscriptions #CustomerRetention #SubscriptionGrowth #RecurlyEvents

The Future of Subscriptions is bigger than just media or product boxes — it’s transforming how businesses across industries build lasting relationships with their customers. At our recent in-person event in Amsterdam, we gathered industry leaders like Recurly CEO Joe Rohrlich, citizenM’s Joost van Bommel, and Amber Bienfait from Adyen to explore: 📈 The growth of subscriptions and what’s driving them 🌍 How the subscription model is breaking into new industries 🌐 Challenges when expanding subscriptions globally 🔑 Strategies to push customer retention 🎁 Fostering loyalty through rewards and exclusivity 🔮 Predictions for the future of subscriptions Dive deeper into the discussion and check out the video highlights and full recap here: https://bit.ly/4dENqz0 #TheFutureOfSubscriptions #CustomerRetention #SubscriptionGrowth #RecurlyEvents

The Future of Subscriptions is bigger than just media or product boxes — it’s transforming how businesses across industries build lasting relationships with their customers. At our recent in-person event in Amsterdam, we gathered industry leaders like Recurly CEO Joe Rohrlich, citizenM’s Joost van Bommel, and Amber Bienfait from Adyen to explore: 📈 The growth of subscriptions and what’s driving them 🌍 How the subscription model is breaking into new industries 🌐 Challenges when expanding subscriptions globally 🔑 Strategies to push customer retention 🎁 Fostering loyalty through rewards and exclusivity 🔮 Predictions for the future of subscriptions Dive deeper into the discussion and check out the video highlights and full recap here: https://bit.ly/4dENqz0 #TheFutureOfSubscriptions #CustomerRetention #SubscriptionGrowth #RecurlyEvents

The Future of Subscriptions is bigger than just media or product boxes — it’s transforming how businesses across industries build lasting relationships with their customers. At our recent in-person event in Amsterdam, we gathered industry leaders like Recurly CEO Joe Rohrlich, citizenM’s Joost van Bommel, and Amber Bienfait from Adyen to explore: 📈 The growth of subscriptions and what’s driving them 🌍 How the subscription model is breaking into new industries 🌐 Challenges when expanding subscriptions globally 🔑 Strategies to push customer retention 🎁 Fostering loyalty through rewards and exclusivity 🔮 Predictions for the future of subscriptions Dive deeper into the discussion and check out the video highlights and full recap here: https://bit.ly/4dENqz0 #TheFutureOfSubscriptions #CustomerRetention #SubscriptionGrowth #RecurlyEvents

🚀 Exciting insights from Kim Courvoisier on Chargebee's latest blog! Ever wondered if making it easier for users to cancel their subscriptions could actually improve retention? 🤔 It sounds counterintuitive, but in a world where user experience reigns supreme, transparent and seamless interactions can build trust and even enhance customer loyalty. At Chargebee Retention (Previously Brightback), we've embraced this approach, striving to perfect the subscriber experience—even at the exit door. Our efforts are transforming traditional subscription strategies, showing that trust and transparency aren't just good ethics, they're good business. Why not see for yourself how "unhiding the cancel button" can change the game? Dive into the full story here: https://lnkd.in/gWKgrY9W We’d love to hear your thoughts and experiences on this transformative approach to customer retention! #UserExperience #CustomerSuccess #SubscriptionEconomy #ChargebeeRetention #Retention #ChurnPrevention #NRR #SubscriptionGrowth

Major Shift in Subscription Services: The Impact of the FTC's New "Click-to-Cancel" Rule   The Federal Trade Commission (FTC) has just set a new benchmark for subscription services with its groundbreaking "click-to-cancel" rule. This regulation mandates that companies must offer a cancellation process for subscriptions that is as straightforward as the sign-up procedure. This includes a wide array of services, from gym memberships and digital streaming platforms to e-commerce and cable TV. Here’s what this means for the subscription business model: 1. Enhanced Customer Trust: By making cancellation processes transparent and easy, businesses are likely to see an increase in consumer trust. Customers might be more willing to try new services if they know they can easily opt out without hassle. 2. Improved Customer Experience: The ease of unsubscribing could paradoxically lead to higher satisfaction rates among subscribers. This user-friendly approach ensures that customers feel in control of their purchasing decisions, which is crucial for long-term relationships. 3. Potential Challenges for Retention: Businesses will need to innovate continuously not just to attract, but also retain customers. The "easy out" could encourage a more casual commitment to services, requiring companies to work harder to prove their value month after month. 4. Shift in Strategy: Companies may need to shift from relying heavily on 'customer inertia' as a retention strategy to actively engaging and re-engaging subscribers. This could result in more dynamic service offerings and personalized customer engagement strategies. 5. Data and Feedback Opportunities: Increased interaction points during the cancellation process provide valuable data. Companies can leverage insights from cancellation feedback to improve services and address common pain points, potentially reducing churn rates. Overall, while the "click-to-cancel" rule presents new challenges, it also offers an opportunity for subscription-based businesses to align more closely with consumer rights and expectations, fostering a healthier, more competitive market. How do you see this affecting the landscape of subscription services in your industry? DM me with your thoughts on the potential strategies to adapt to this new rule effectively. #SubscriptionEconomy #CustomerExperience #FTCRegulations #BusinessStrategy #DigitalTransformation #ConsumerRights

What is PassPass? Let me take a crack at it :) PassPass: The Ultimate Savings & Loyalty App for Consumers and Growth Engine for Businesses The coupon and loyalty industry has remained relatively unchanged for years, with both businesses and consumers feeling the limitations of traditional discount models. At PassPass, we’re aiming to reshape that landscape by offering a solution that benefits both sides. Our platform allows consumers to access thousands of deals for $5 a month, but the real innovation lies in how businesses can participate. With our Customer-Powered Royalties (CPR) model, businesses receive 50% of the monthly fee for each customer they refer, creating a sustainable recurring revenue stream for the long term. This model fosters deeper connections between businesses and customers, incentivizing loyalty in a way that builds organically. Businesses are thirsty to find additional revenue streams to keep their doors open, expand their footprint and identify their loyal customers. In just a short time, we’ve already onboarded 1,800 businesses in 150 cities, and have seen a 52% conversion from free trials to paid members. We’re building something that will significantly alter the coupon and loyalty space, offering recurring revenue and deeper customer engagement for businesses. Drop me a line if you'd like to learn more

"With Relo, the platform removes the guessing game and uses your customer behavior and data to identify optimal moments to convert one off customers to loyal subscribers of our brand." Jared Applebaum, CEO at Aura House ICYMI, last week we dropped another new case study, this time focussed on converting repeat purchasers to Recharge subscribers. 📈 The results - 1 month after Aura House integrated Relo 'Subscription Converter' trigger into their Klaviyo flows and Recharge: ✨ 11% increase in OTP -> Recharge subscriber conversion ✨ New top performing Klaviyo flow ✨ 43X ROI So how does it work? Check out the full case study here 👉 https://lnkd.in/d5UyDnNq #CPG #Ecommerce #Subscriptions