5-years of partnership between MHP and Perutnina Ptuj
This year marks 5-years of partnership between MHP and Perutnina Ptuj. Since the acquisition in 2019 MHP has invested over €200 million in modernizing its facilities and ensuring effective use of the latest technology –including automation and robotics – reducing production downtime, ensuring consistent quality, and improving resource efficiency.
This has resulted in Perutnina Ptuj’s remarkable growth trajectory – with a 50% rise in production capacity to a projected 140,000 tons in 2024 and a doubling of revenue from €272 million in 2018 to €504 million in 2023. In line with MHP’s commitment to local economic development its investments have resulted in Perutnina Ptuj’s workforce enlarging from 3,600 employees in 2018 to over 5,100 this year. This expansion in production has enabled Perutnina Ptuj to cement its position as a market leader in Southeastern Europe, expanding its presence in key regional markets such as Serbia, Bosnia and Herzegovina, and Croatia.
Under MHP's stewardship Perutnina Ptuj has established a reputation for quality, safe, and innovative products, making it a preferred choice for consumers and retailers in both regional and international markets. It has introduced a variety of innovative products tailored to consumer trends, including gluten-free nuggets (certified by SAS) and antibiotic-free poultry products (certified by DNV). With BTS-certified premium breeding methods, Perutnina Ptuj has developed high-quality products that appeal to health-conscious and discerning customers, with new ready-to-eat and ready-to-cook offerings strengthening its position in the convenience food segment, addressing the growing demand for quick, healthy meal solutions and reflecting MHP's broader transformation into a culinary company.
Thanks to Perutnina Ptuj's reputation for premium quality products exports to high-demand Western European markets, including Austria, Germany, and Sweden, have soared and the company has started supplying high-value international customers in the Middle East, particularly in the UAE.
This success is a tribute to all those who work with us and believe in MHP. The fact that our business is thriving despite the hardships of the first war in Europe since the Second World War proves that through working together we can achieve great things and overcome any obstacles and challenges that stand in our way.
Sr Sales Manager at Meyn Food Processing Technology
1moIncredibly proud that we shared this milestone with Abis in India. Futhermore very positive vibe at this poultry exhibition in Hyderabad, India.