Our Brand & Reputation and Digital team recently supported BAE Systems in bringing a fresh take on promoting apprenticeships to life on social. Seeing positive news about homeownership is a welcome change, especially for young people. Thankfully our team's research unearthed the insight that many of BAE System's sites can offer more than just a career, but support young people in hitting some of life's big milestones: 💵Apprenticeships mean earning while you learn, so no student debt to pay back 🏡They are based in places with great value for money when it comes to house prices 🔑Meaning they can help young people get onto the property ladder 📹To bring the data to life, our BAE Systems team put forward this MTV Cribs-inspired idea, which involved filming Alice in her home to talk about apprenticeships and her journey to becoming a homeowner. 🙌With a strong brief in hand, the BAE Systems social team executed a fantastic, socially-native video that shines a positive light on the potential of apprenticeships.
Meet Alice, who was kind enough to give us a peak into her crib 🕵️ Alice joined our apprenticeship program in 2018, and by the age of 21, she was already on the property ladder. Her story shows what’s possible when young people earn, learn, and build their future with us. Our apprenticeships do more than kickstart careers—they can be a direct path to early homeownership. Ready to take the first step? Learn more 🔗 https://lnkd.in/eG8FRRJX
Corporate Affairs and Reputation Management | CIM Chartered Marketer
2wThat is a super cool execution of a good idea. A big well done to the MHP team!