Good example on how some companies think they can achieve success easy focusing on execution but not considering strategy as a key element in the business structure. This often leads to failure which has a way higher cost than paying for an experienced professional. The key is finding that critical balance between short term demand generation and long term brand building in all aspects.
The Marketing Recruiter | Connecting Startups & Scaleups with Marketers that fuel growth | A mentor, an advocate and an ally for my audience.
I recently spoke to a VP of Marketing who joined a company that initially had aimed to "save" on senior hires by building out a junior marketing team. By the time the VP arrived, the junior marketing team had already spent half of the recent funding—multi millions—on marketing tactics that ultimately didn’t drive revenue. It wasn’t long before the company was facing serious challenges, leading to widespread layoffs. Hence the urgent need to bring in an experienced leader who could allocate resources wisely. Within a short time, this VP turned things around with a fraction of the budget delivering strong ROI. This isn’t the first time I’ve seen this approach backfire. Companies try to “save” by cutting senior talent—only to end up losing even more when ineffective strategies don’t generate ROI. Hiring experienced professionals who can strategically allocate spend is a true investment. They know how to prioritise high-ROI activities, scale what works, and avoid costly pitfalls. 📈 Saving on senior hires doesn’t always save you money; it can often just delays the real investment needed to get results. I'm guessing fractional consultants might have seen these scenarios quite often? Does anyone else notice this trend? #marketing #leadership #ROI #hiring #seniorappointments