Michael Arief Gunawan’s Post

On The Same Page These past few weeks I have been facilitating the design of a wellbeing event in Singapore. There are 3 main stakeholders who got together because of their genuine interests to help people in their wellbeing journey. It always amazes me how people can connect and work together for a common purpose. The process has been been interesting and here are some lessons that I realize: 1) Event Goal Though heading into similar direction, each stakeholder has specific goals with different nuances. It is important to communicate and align them, without which there will likely be friction along the way unintentionally. The more stakeholders are involved, especially if from different organizations/teams, alignment must happen 1st. 2) Target Audience Coming up with general term like 'people who struggle with wellbeing' is a good start, but we need to dive deeper & ask: - What challenges do they face? - What behaviours lead them to face these challenges? - Where do they learn about these & try to find solutions? - How well are they coping? - What are their needs & how urgent? The more we understand about our audience, the simpler to design an event that resonates with them. On the next post I will share about In-Event, designing the attendee experience from arrival to leaving the event. Would love to hear your thoughts :)) #EventStrategy #EventDesign #EventPlanning #Wellbeing

Alex Belov

AI Business Automation & Workflows | Superior Website Creation & Maintenance | Podcast

9mo

Michael, isn't it fascinating how the deeper you dive into understanding your stakeholders and audience, the more complex, yet clear, the event's goals become? How are you navigating these nuances without compromising each stakeholder's vision? Curious if a digital component via a web presence has been considered to broaden the reach or enhance the experience, which, of course, is where agencies like Belov Digital could offer insight. Looking forward to the next post on attendee experience!

Lada Vasylenko

M.A. in Global Communication and Innovation Technology (GCIT), NCCU, Taiwan Event Planner/Manager/Coordinator/everything in between

9mo

Great post, will wait for the updates! :) As for target audience questions, does “How self aware of their struggles they are?” a good lead to understanding audience profile?

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