Michael Bannon’s Post

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CFO @ Sitecore | MBA, Growth, Finance

Having worked first as an investor and now as an operator, I've seen myself change the way I talk about growth. When I was an investor, I talked about growth rates. Because that's how investors are measured. Lots of investment funds target 20% returns. A great way to generate 20% returns is to invest in companies growing 20%. Add in multiple expansion and perhaps some leverage, and you can do even better. When I started as an operator, I continued to talk growth rates. But here's where I got myself into trouble. Companies don't operate on growth rates. They operate on absolute dollar growth. An example. A company with $1 million of revenue growing at 30% needs to add $300,000 of revenue in the first year. However, to continue growing 30%, it needs to grow ( $1 million + $300,000 ) x 30% = $390,000 the next year. That's why, as an operator, I talk about dollar growth. Telling an organization we want to grow 30% again this year makes it sound like we just need to do the same as we did last year. Telling an organization we need to grow $390,000 this year, compared to $300,000 last year, makes it clear we need to be doing more.

Danny Groner

Fixing what ails consumer businesses

9mo

Thanks for sharing this.

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