Michael Coppola’s Post

🎥 How is the Film Industry Revolutionising Audience Engagement on Roblox? Roblox has emerged as a groundbreaking platform for the film industry, offering a creative space for studios and production houses to captivate Gen Z and Gen Alpha through immersive storytelling and interactive experiences. This year, we've witnessed innovative activations from top film brands that are redefining how audiences connect with their favorite movies. Here’s a list of notable film industry brands currently activating on Roblox: Warner Bros. Entertainment.: Created an interactive Wonder Woman experience, allowing fans to explore Themyscira and engage in epic challenges. Paramount Pictures: Launched a virtual world for SpongeBob SquarePants, where players can participate in underwater adventures and themed games. Universal Pictures: Developed a Jurassic World adventure that lets players explore Isla Nublar, solve puzzles, and interact with dinosaurs in real-time. Sony Pictures Entertainment: Introduced a Ghostbusters game where users can become ghost hunters, capturing spirits and saving the city from supernatural threats. 20th Century Studios: Engaged fans with an Avatar experience, offering virtual quests and Na’vi world-building activities. Netflix: (While not strictly film, Netflix's involvement in interactive storytelling is noteworthy) Launched an experience based on Stranger Things where fans can explore Hawkins, solve mysteries, and unlock exclusive content. Do you think this is the start of a revolution in audience engagement for the film industry? These companies are transforming audience interaction by creating digital landscapes where fans can live out their favorite stories and connect with iconic characters. Roblox provides an unparalleled opportunity for the film industry to engage younger audiences and innovate in storytelling. At Immerzo, we enable seamless workflows for in-game activations on platforms like Roblox and Fortnite, while also managing hashtag#creators and hashtag#influencers on social media. Immerzo stands as the ultimate platform to engage with young, enthusiastic audiences in the ever-evolving digital landscape. 👉 Want to discover more? Book a demo here: https://tally.so/r/3ND8VW #Roblox #FilmIndustry #BrandActivation #DigitalInnovation Immerzo

Why is Roblox Investing in an Immersive Ads Network When Audiences Want More? Roblox is pushing to be “marketer-friendly” by building in-game networks and offering banner ads... but here’s the question: Is this really the future of in-game advertising? Banner ads may be a classic tactic, but are they the best way to connect with today’s audiences? 🤔 What’s clear is that audiences are shifting—they want more than ads; they’re after interactive, unique experiences. Brands that embrace creator and influencer collaborations and bring immersive storytelling into gameplay are winning hearts and driving deeper engagement. Isn't it time Roblox doubled down on this trend instead? After all, the real power of the metaverse is in creative partnerships and experiences that make users part of the story,not just spectators. Are banner ads Roblox’s way of playing it safe? #InGameMarketing #Roblox #Metaverse #DigitalAdvertising Immerzo #CreatorEconomy #FutureOfMarketing #ImmersiveExperience

Step into the future of brand engagement with #InfluencerMarketing in the Metaverse! 🚀 Explore how virtual simulations and immersive experiences are revolutionizing connections between brands and audiences. #MetaverseMarketing #BrandEngagement https://hubs.ly/Q02kyFNC0

Roblox is advancing its platform to be more marketer-friendly by enabling global brands to create immersive virtual experiences, which allows deeper engagement with users. Recently, Roblox has partnered with agencies like WPP to help companies build better advertising strategies and integrate their marketing into virtual worlds. This partnership opens opportunities for brands to craft their own interactive spaces on Roblox from digital stores to branded games, attracting younger audiences with unique, immersive experiences. By utilizing UGCverse.io, brands can now tap into user-generated content, making their marketing more dynamic and community-driven. UGCverse.io offers tools to help brands easily collaborate with creators, allowing them to integrate authentic content into their Roblox experiences. This combination of immersive worlds and creator-led content presents an innovative path for marketers looking to thrive in virtual environments. As Roblox and platforms like UGCverse.io evolve, marketers will be able to explore new ways to connect with audiences and drive engagement through next-gen virtual advertising . #Roblox #UGC #marketing Abdullah Mohsin Lian Pham Tyler H. Olivia Lee

Last week Walmart launched a new digital immersive platform - with influencers guiding you like Yoda. Does this game, social media, shopping mash up signal a new way of shopping? Other big brands are playing here too. We know Gen Zalpha's are digital natives. But what we have also learnt after engaging with thousands of them is that IRL experiences are craved. The tactile. The experience with others. The touch and feel. The opposite of being born with a phone in your hands. What if you are a small brand trying to connect with these customers? The big guys might be busy trying to translate real life into digital, but a smart marketer or founder will be focusing more on creating tangible experiences. #genalphamarketing

Roblox sees an extraordinary level of social interaction daily, with approximately 600 million friendships formed every day on the platform in 2023. This demonstrates the platform's significant role in fostering connections among its predominantly young user base, making it a powerful tool for brands aiming to engage with Generation Z in immersive, social environments (GameAnalytics).The media landscape is evolving rapidly, with Gen Z driving the shift towards immersive and interactive platforms. The GenX Media with Dubit are here to help brands navigate and connect through experiences that resonate with their digital-first, creativity-driven culture on Roblox Dubit The GenX Media Ashish Gupta Bindu Gupta Thanks Campaign Middle East on the wider coverage. #Roblox #metaverse #GenZ #brand #Experience #immersive #reach #relevancy #innovations

Snapchat's AR ads are getting more advanced! 🌟 Snapchat's new AR ads are seriously cool! They allow you to create interactive and immersive experiences that really engage your audience. If you haven't tried AR ads yet, now's the perfect time to start experimenting. 🌟 Snapchat has introduced advanced augmented reality (AR) ad options, allowing businesses to create more immersive and interactive experiences. These new AR tools enable users to interact with products in a virtual space, enhancing engagement and driving conversions. For small businesses, this is a brilliant way to stand out and create memorable brand experiences. Whether you're a retailer, a service provider, or in any other industry, AR ads can help you connect with your audience in a unique and impactful way. Explore Snapchat's new AR ad options and see how they can elevate your marketing strategy.

Meet Roblox Brands Experience – A new way for brands and marketers to learn how to reach and engage with over 79.5M daily users on Roblox, where Gen Z spends an average of 2.4 hours a day 🎮 Explore impactful case studies and experience Roblox like your audience does — first-hand. To truly understand your audience, be your audience, even if just for a moment. Why bother? Because 78% of users love immersive brand experiences, and 82% value in-experience content like avatars. #JETA #News #Marketing #Creative #Digital #Roblox #Metaverse

Walmart is using new gaming technology to create virtual stores to connect with younger generations. I understand wanting to create new experiences online for a generation that is spending more time online than every before and wants more full and well-rounded experiences rather than traditional ads. What seems missing to me is that human element. What I'm seeing from Gen Z is trusted recommendations that come from reviews, trusted influencers, and unique content. This has been created with influencers but my first interaction didn't really resonate with me. (I know I'm not the audience.) There doesn't seem to be storytelling here or a sense of personal recommendation or intimacy with the brand. This is new so it should be interesting to see how it develops and evolves. What do you think? https://lnkd.in/gWrT3k7d

🚀 A big shout out to gaming development studio (and GK Digital Ventures’ client) The Gang for their “next frontier” marketing that connected Warner Bros. Entertainment and Roblox to bring the trailer for “Godzilla x Kong: The New Empire” to gamers. This is a big deal for all marketers. And it’s a strategy that entertainment studios need to adopt for all major releases. The reason ➡️ your audience is playing games and Roblox is where they’re gathering en masse. The Gang’s collaboration with Warner Bros. and Roblox has set a new benchmark in immersive advertising strategies. The Gang created a first-of-its-kind playable trailer on Roblox that transforms viewers into participants. The player allows for the kind of interactive storytelling that will define effective advertising. As Jennifer Maas writes in Variety, “For anyone who isn’t an active user of the platform or has a child who is obsessed with it, Roblox is an online platform that allows users to program and play games created by themselves or others. It’s also often used as a virtual “hangout” location, where some players spend more of their time communicating than building.” All major marketers need to engage Gen Z audiences. With 71.5 million daily active users spending an average of 2.4 hours on Roblox, tapping into this platform allowed Warner Bros. to connect with the younger demographic in a space they frequent and value. This is not about repurposing a TV commercial or a YouTube ad. For example, The Gang was able to tap into Roblox’s community features and get influencers to amplify reach and excitement, turning the movie trailer into a viral topic among the target audience. The engagement levels through the Roblox platform have shown a significant impact on audience interests -- with a sizable number of users indicating a higher likelihood of watching the film in theaters. This is just one incredible way new tech platforms can be used by established media to connect with new audiences. Marcus Holmström Samuel Arvidsson Gustav Linde Max Proctor Christina Wootton Stephanie Latham Lisa (Giovanzana) Willett Erin McDearman #Roblox #GodzillaKong #DigitalMarketing #InnovativeMarketing #GenZ #InteractiveAdvertising #TheGang #WarnerBros #FilmMarketing #EntertainmentIndustry #TechInnovation #StrategicPartnerships #EmergingTech