Owner, Michael Duffy Creative, Creative Director/Copywriter Defining & developing brands, tapping into people.
In our Creative Studies series, we’ve looked at Awareness, with the San Diego Zoo’s “PANDAS ARE BACK.” outdoor board, and Differentiation, with two sushi boards. Now, on to giving some love, to the “Funner, CA” campaign for Harrah’s Resort and Casino, from the folks at 62ABOVE. Here’s a category that has the advantage of universal understanding. We all know what a casino looks like, and in San Diego’s upscale gaming market, that it’s going to be pretty close to Vegas-level. So, if you want a bump in audience beyond your regulars (who don’t need anyone to remind them to go), reach above slot payout footage, blackjack hits and stock-ish smiley, happy winners. Ante up for “Funner, CA,” a campaign that creates a state of mind from a re-named city inhabited by The Rincon Band of Luiseno Mission Indians. It’s a great way to set up the bigger casino concept of fun that’s wrapped up in fantasy you don’t find most places in life. Hosted by star “mayors” who don’t take themselves seriously, like David Hasselhoff, Jane Lynch, Rob Riggle and Martin Short, and you got yourself a show. Here's to Awareness, Differentiation and Imagination. Good work, 62ABOVE. To find out how Duff!Bear can create #truthmeansbusiness campaigns that also make folks smile and dial, connect with us: duffbearcreativity@gmail.com, @duffbearcreativity and DuffBear.com #truthsells #togetheryouwin #creativityinthemoment #agencylife #setbrandsfree #brandsandpeople
Owner, Ranch & Coast Magazine
3moFirst celebrity that really works for this campaign.