Michael Roberts’ Post

I came across an Email Marketing Specialist job posting for an early SaaS company the other day, and it made me pause. Just a few months ago, I was that in-house marketer—juggling competing priorities, deadlines, and the constant push to do more with less. Now, stepping into consulting, I see early-stage SaaS challenges from a different angle. Most early SaaS companies don’t need a full-time hire right out of the gate. What they need is focus—clear strategies that align with their business goals, email campaigns that resonate with their user journey, and foundational systems that scale with their growth. That’s where I thrive—not as a permanent hire, but as a partner who helps set the stage. Whether it’s creating onboarding email flows that lead users to their first “aha moment” or creating engagement flows that drive retention, I focus on what truly matters: moving the needle. It’s not about doing everything. It’s about doing the right things, at the right time. If you’re an early-stage SaaS founder looking to build email strategies that grow with your product, I’d love to explore how I can help you get there.

😩Are you tired of sifting through a mountain of resumes just to find an email marketer who actually knows their stuff? Does your inbox look like a spam folder with unqualified applicants? 😫 It's like searching for a needle in a haystack, except the haystack is full of people who think "email marketing" means forwarding chain emails. Meanwhile, your open rates are plummeting, and your boss keeps asking if you've found "the one" yet. Ugh! 🎉 Say hello to EmailJobs.io! 🎉 At EmailJobs.io, we’ve done the hard work for you. Our job board reaches thousands of email marketing geeks who can craft killer campaigns, boost open rates, and make your boss say, "Wow, guess email marketing is not dead after all" 🔍 What’s in it for you? Great Talent: Only the best email marketers hang out here. Quick and Easy: Post your job and start getting qualified candidates faster than you can say "click-through rate." Peace of Mind: Finally, get back to your real job (like perfecting your coffee brewing skills). 👉 Visit EmailJobs.io and start hiring! #EmailMarketing #Hiring #EmailJobs #FindTheOne #Emailgeeks #whoshiring #marketingautomation

Are your emails so good they deserve a standing ovation? 👏📧 ✨ Excelohunt on the hunt for an Email Marketing Specialist who can create magic with every send. Can you turn emails into conversions and campaigns into gold? 🪄📧 If YES, Check out the job description and apply today - https://lnkd.in/gkytVSCD #EmailMarketing #Hiring #ImmediateHiring

In an age where people are bombarded with thousands of messages per second, it becomes imperative for hiring teams to be innovative in solving its sourcing problems. Here are a few email marketing or outreach tips for recruiters. #Ikokazike #Hiring

Let me be honest, I am frustrated. Hiring is not easy at all! And I am experiencing it first hand. I am trying to hire a “Lead Generation & Email Marketing Specialist” and most of the candidates I interviewed are either lying on their application or they have no idea on the complexities involved in this role. They think email marketing is just knowing a few tools and “running” these campaigns. Guys, knowing how to use “MailChimp and Yamm” is NOT email marketing. Here is what we are looking for- 1. Plan, execute & measure success of lead generation campaigns 2. Manage & segregate a robust database on Industry, Title, Product, Size and Revenue 3. Should have expertise in Excel, MailGun, Bravo, Yamm, Mailchimp, Getresponse, Drip etc 4. Should know about SMTP Server, DMARC records and other technical things 5. Understand the essentials of warming up emails, managing bounce rates, and subscriber management. Implement A/B testing to optimize content If you think you are someone who can excel at this job, please apply using the link below in comments OR please refer to someone who can be an ideal person for this role. And would appreciate it if you can increase the reach of this post by sharing it in your network and commenting! #hiring #email #marketing

We scaled our email marketing business to 7-figures in 4 years. Here are the 4 biggest roadblocks we faced: 1/ Systems and Processes In year 1, we shot up from just Mike and I → 7 employees in a matter of months. And things got chaotic when: We had zero SOP’s for client work Everything was communicated through Slack/Upwork I had to manually review every piece output our team put out We quickly realised that we were going to need systems and processes in place to take care of this. 2/ Combatting scale In year 2 of No Limit, we were scaling like crazy. We had the system down. We had the team in place. But everything was breaking. Nothing was ‘sticking’. This led us to honing in on refining those systems and improve what we already had. 3/ Sales and Marketing. In year number 3, everything was about sales and marketing. As much as we were enjoying building an amazing team and systems to really improve our delivery… We needed something in place for sales and marketing. It was just Mike doing it all at first. So I decided to come in & help out, and made sure we had systems for: Our sales process from start to finish How we do our audits Onboarding clients And scaling all of that. 4/ Scaling w/o hiring Now that we’ve got systems for sales and marketing, the focus has shifted to this: How we can scale revenue without having to hire so many people (we hate recruitment) Improving retention Creating new products Creating new sales channels Overall, these are the main challenges we’ve faced (and are currently facing) with the agency. What are your thoughts on them? Are you facing these same things with your own operation?

What do you look out for when hiring an email marketing manager? In the rapidly evolving world of digital marketing, hiring the right email marketing manager presents unique challenges. 🧩One of the primary hurdles is finding a professional who not only excels in crafting compelling email campaigns but also possesses a robust analytical mindset to iterate and improve based on performance metrics. Furthermore, they must understand the nuances of brand voice, ensuring it resonates consistently across all communications. Moreover, the integration of new technologies and compliance with ever-changing data protection regulations (like GDPR) add layers of complexity to their role. Hence, securing a candidate who is not only a creative thinker but also vigilant about legal standards is crucial for a company's sustained growth and reputation. I would love to hear thoughts from others in the industry! How do you navigate these hiring challenges? What qualities do you prioritize in candidates for this pivotal role? Maryjane Onuoha(AICMC) #emailmarketing #e #emailmarketingmanager #emailmarketing #emailmarketingstrategy #emailmarketingtips #emailmarketingcampaigns #emailmarketingsolutions #emailmarketingsoftware #emailmarketingtarget #emailmarketingcampaign #emailmarketingpro #emailmarketingcampains #emailmarketingtools #emailmarketingtime #emailmarketingstrategies #emailmarketingstats #emailmarketingstrategist #digitalmarketing #socialmediamarketing #emailmarketingresponsivo #email #emailmarketingservices #emailmarketingrd #emailmarketingcanada #emaillist #emailmarketingexpert #emailsuccess #emaildesign #emailmanagement #emailmarketingtoronto #marketing

Unlock Your Hiring Potential with Targeted Email Marketing! Email marketing isn't just for products and services—it's a powerful tool for hiring managers too! A well-crafted email campaign can connect you with top talent, streamline recruitment, and enhance your company's reputation. By using personalized, engaging emails, you can attract candidates who are the perfect fit for your team. ✅ Personalize Your Emails: Address candidates by their name and mention something specific about their skills or experience. ✅ Clear Subject Line: Make sure your subject line is short and grabs attention, like “Exciting Job Opportunity for [Role].'' ✅ Highlight the Benefits: Focus on what makes your company a great place to work – mention the culture, growth opportunities, and benefits. ✅ Call to Action: Be clear about the next steps. Invite them to schedule an interview or send their resume. ✅ Follow Up: Don’t be afraid to send a follow-up email if you don’t get a reply. Sometimes candidates need a reminder. Don’t miss out on top talent—use email marketing to your advantage in the hiring process. With the right strategy, you can reach the candidates who align with your company’s goals and values. Hashtags: #EmailMarketing #HiringStrategy #TalentAcquisition #RecruitmentTips #HRLeaders #EmailOutreach

Email Marketing: Your Secret Weapon to Hiring Top Talent Email marketing is one of the most effective ways to reach out to potential candidates and keep your hiring process streamlined. As a hiring manager, mastering the basics of email marketing can help you attract top talent, nurture relationships, and fill positions faster. This cheat sheet will walk you through essential tips to maximize your email marketing strategy for recruitment. Cheat Sheet: 1. Craft Attention-Grabbing Subject Lines The subject line is your first impression. Make it specific, engaging, and relevant to the role. Example: “Join Our Team! We’re Hiring a Senior Designer” 2. Personalize Your Emails Address candidates by their first name and tailor the message to fit their profile. Use data like job preferences or location to make your email more relevant. Example: “Hi Sarah, We think you'd be perfect for this Product Manager role in Chicago!” 3. Create a Clear Call to Action (CTA) Make it easy for candidates to take the next step. Include links to job postings, application forms, or even a reply-to email for more information. Example: “Ready to apply? Click here to submit your application!” 4. Include Engaging Content Share company culture, upcoming hiring events, or success stories of current employees. Give candidates a reason to be excited about joining your team. 5. Use Segmentation Break down your candidate pool into segments (e.g., by industry, experience, location) and send targeted emails to each group. This increases relevance and open rates. 6. Optimize for Mobile Ensure your email design and text are mobile-friendly. Many candidates will open your email on their phone, so make it easy to read and act on. Effective email marketing can streamline your hiring process, improve engagement, and help you connect with top talent. By personalizing messages, using compelling CTAs, and optimizing for mobile, you’ll be well on your way to hiring success. #EmailMarketing #HiringTips #RecruitmentStrategy #TalentAcquisition #HR #HiringManager

Why not just hire a full-time W2 email marketer for your team? That’s a great question and one I often ask potential clients on our calls together. If you’ve wondered this too, here is what you should consider before making your decision: ⭐️Pros of working with a retainer email & SMS agency: - efficiency - specialized skillset - scalability (ability to change the work load depending on your needs) - no hiring process, training process or employee expenses - stress-free. With a good agency, you won’t need to think much about your emails and the revenue will keep coming in. 🥸Cons: - last minute rush fees (though in my experience this is limited. Unless you commonly ask your employees to stay late to finish a last minute change, you shouldn’t encounter this much with an agency) - finding a compatible communication routine instead of walking over to the employee’s desk ⭐️Pros of having a salaried employee run your email & SMS marketing: - last minute changes for no additional charges - fully immersed in your company - potential for long-term commitment and growth within your company 🥸Cons: - higher cost (benefits, training, employee salary, etc.) - it can be difficult to find one person to have expert level efficiency in all required skills: strategy, copy, design, deliverability, etc. - potential turnover - on-going management and time commitment Long story short: 💼 If you value total control of communication, rushed timeline/project flexibility, and full immersion in your company, a salaried employee may be the best fit for you. 🧩 If you value efficiency, specialized expertise, and having your emails bring in revenue without your need to oversee every detail, an agency might be the route to go.