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Helping nonprofits fundraise more effectively

Congratulations to the Albert Einstein College of Medicine in the Bronx for securing a groundbreaking $1 billion donation from Dr. Ruth Gottesman this week! A few things to keep in mind when making a major gift ask whether its for $5K or $500M: 1️⃣ Timing Matters: While some might speculate that the development team waited too long to make a $1 billion ask, it's crucial to understand that Dr. Gottesman’s husband passed away less than 2 years ago, leaving her $1 billion in Berkshire Hathaway stock. Making such a significant request too soon after her husband's passing would have seemed insensitive. 2️⃣ Acknowledge Previous Commitments: Dr. Gottesman's 55-year commitment to the institution is profound. This latest donation isn't her first; she and her late husband established various initiatives, including the Ruth L. and David S. Gottesman Institute for Stem Cell and Regenerative Medicine Research. When making a major gift ask of a longstanding donor, acknowledge their past and current pledges and commitments. 3️⃣ Consideration of Other Philanthropy: Dr. Gottesman's philanthropic journey spans nearly six decades. Her generosity underscores the transformative impact of philanthropy on advancing medical research and education. Dr. Gottesman contributed to countless nonprofit organizations throughout her life. Keep in mind that she likely received and vetted asks from multiple nonprofit organizations that she supported over the last 60 years. Shout out to the Albert Einstein College of Medicine Development Team, along with past team members like Leah Burke, and many others who helped steward this relationship and enable this impactful donation. #NonprofitFundraising #majorgifts -- I’m Mike Esposito, a Hudson Ferris fundraising consultant looking to make fundraising insights and tips more engaging for nonprofit professionals. Follow me for more content like the above! Connect with me if you're looking for fundraising consulting, strategy support, or major gifts coaching.

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Tina Duong

Accelerate your fundraising. Leave the tech to us.

9mo

Piling on here. Spot on post and comments. When I mentor fundraisers, I always say “the ask” is only 5% of the effort. The rest is the real work: get to know your donor, stay in touch, listen to them. And if you’re really good at that, you don’t even have to make “the ask”, they ask you “how can I help?”

Sarah Pita

Director of Development, CIDNY | AI for Writers

9mo

Mike Esposito, CFRE , one of the things I loved about this incredibly inspiring story was the account of the relationship building that took place over many years before the gift was even imagined. It’s all about people and the connections they make.

Celia Hagerman, CFRE

Executive leadership | Major & Planned Gifts | Skilled in building, transforming and growing national and international organizations | Expert builder and mentor of high performance, mission-driven teams

9mo

Mike Esposito, CFRE I love this story! What an inspiration to all fundraisers out there that we can be transformational agents if we take the time to build strong relationships with our donors, meet them were they are, and walk with them in their philanthropic journey. Those outside looking in think that either the team got lucky, or that this was a short and easy process but we, insiders, know that it takes many years, many conversations and a lot of caring for our donors as individuals. Congratulations to the team that made this happen!

Heather Falcone, MPAP

Nonprofit Professional | Research Program Manager | Advocate

9mo

Mike Esposito, CFRE I've been thinking about this incredible donation from Dr. Ruth Gottesman all week! This donation will have a tremendous impact on the students and prospective students. Hopefully, her gift will inspire students to apply for medical school who may not have considered it due to the financial strain and increase the diversity of applicants. Dr. Gottesman's action is truly inspiring!

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