Michael Potvin’s Post

The Power of an Effective Job Advertisement In today’s competitive job market, a job advertisement is more than just a list of duties—it's your first opportunity to connect with top talent. An effective job ad does more than outline responsibilities and qualifications. It tells a story about your company, your culture, and the impact a candidate can make by joining your team. Here’s why it matters: 1. Attracting the Right Candidates: A well-crafted ad speaks directly to your ideal candidate, highlighting what makes the role unique and why it’s a great opportunity for them. 2. Reflecting Company Culture: Your job ad is a window into your organisation. Use it to showcase your values, work environment, and what makes your team special. 3. Setting Clear Expectations: Clarity in job ads reduces misunderstandings and helps candidates self-select based on their fit with the role and company. 4. Inspiring Action: The best job ads don’t just inform—they inspire. They motivate top talent to picture themselves in the role and compel them to hit that “Apply” button. Remember, your job ad is often the first impression a candidate will have of your company. Make it count! #Hiring #Recruitment #TalentAcquisition #EmployerBranding #JobAds #Leadership

🎯 Are you using Job Descriptions to advertise your job? 🎯 A generic job description may list the qualifications, responsibilities, and benefits, but does it resonate with the people you're trying to attract? In today's competitive job market, simply promoting a job isn't enough. Your job ads need to connect emotionally to draw in top talent. Crafting a candidate-driven ad is about speaking directly to your ideal candidates' motivations, aspirations, and concerns. 💼 Why it matters: The right ad will do more than fill a position; it will attract passionate individuals and align with your company’s culture. Watch this video to see how a well-crafted, candidate-driven ad can make all the difference. 🎥👇 #Jobadvertisment #recruitmentmarketing #TalentAcquistion #NextLevelPerformers

Tired of aimlessly scrolling through job ads… Here’s how you can land an interview in less than 24 hours: This isn’t just a “follow these steps” post—it’s how I actually did it: • Secured an interview with one of London’s top brand experience agencies for work experience. • Had an interview lined up in Melbourne the same day I reached out through LinkedIn. Here’s the secret: 1. Connect, Connect, Connect • Don’t just click “connect” and move on— actually engage with people who work at companies you love. 2. Send meaningful messages • No one has time for copy & paste messages. • Ask real questions about what they do, why they love it and what their company’s about. 3. Put yourself out there • Don’t be afraid to ask for an opportunity. • Tell them what you can offer—not just what you’re looking for. Skip the mind-numbing job search. Just start by connecting. _________________ ✍️ Who will you connect with first? #JobSearch #CareerTips #Networking #JobHunt #NewGraduate #GradLife

🌟 Why Personalized Messages Matter When Applying for Jobs Online 🌟 When I start working with a new client on their job search, the first question I ask is: "How have you been applying for jobs?" This helps us zero in on what’s been going wrong. One of the most common strategies that fails is sending the same CV to every vacancy, hoping for a miraculous outcome. Some have been doing this for months, growing frustrated and blaming recruiters and the market for not recognizing their unique talents. But here's the kicker: another critical mistake is sending a CV without any personalized message to explain why you’re applying. What you miss out on is an opportunity to make an indelible impression on the hiring manager or employer, someone who’s actively looking for the perfect fit. Imagine this scenario: One of my talented clients, a content manager with skills spanning creative writing, photography, and drone operation, had his eye on a role at a boutique advertising agency. He seemed like the perfect candidate. But instead of crafting a personalized message to the CEO, he sent off his generic CV stored on LinkedIn. And you guessed it, he never heard back. 🔹 Why does this happen? 🔹 What opportunities are slipping through your fingers? A personalized message allows you to directly address the hiring manager, showcasing your enthusiasm and explaining succinctly why you’re the perfect fit. It’s your chance to stand out in a crowded job market and make sure you’re not just another name in the pile. So here’s my advice: always take the time to personalize your message. Highlight your unique qualifications and express your genuine interest in the role. It could be the difference between landing your dream job and missing out entirely. Let's make every application count! 🚀 #JobSearch #CareerAdvice #PersonalizedMessages #MakeAnImpact #MentorEU

I'm seeing a lot of missed opportunities with job ads at the moment. Many ads will say: ➜ "The candidate must have" ➜ "The successful candidate will have" And are more often than not, just a summary of a job description. There's no story to tell, no benefits to share, no reason as to why they should apply. If you asked someone who's hiring why someone would read a job post that looked exactly like a job description, most would say something like; "Because they need a job." But if they're then asked if the person they're looking for is likely to be currently employed or unemployed (because the best people a lot of the time are employed) most would say "employed". So they don't necessarily need your job, do they? Crafting job ads that share your schools story and the benefits of the position is just a small part of what we do. Get in touch if your current attraction strategy isn't attracting the right people. 📱0483 948 331 📩 liamdavis@betterpeoplegroup.com.au #teacherjobs #educationrecruitment #teachershortage

The Mystery of Job Ads: Decoding the Hidden Meanings Ever noticed how job advertisements often come with a friendly little note saying, “Don’t meet all the requirements? Please apply anyway!”? Sounds like an open invitation, right? But with my 17 years of recruitment experience, I can tell you it’s more like a treasure map with half the clues missing. Here’s the deal: The advert says they’re looking for someone who’s “innovative, adaptable, and can juggle flaming swords,” but if you don’t have the full sports team (plus a trophy in every category), don’t hold your breath. In my experience, less than 10% of hiring managers are actually open to considering candidates who don’t meet every single requirement. It’s like they’re shouting, “We’d love to see a variety of players,” but in practice, they’re scouting for the mythical Man of the Match who can hit a 6 every second ball. If you do find a manager who is willing to invest time and coaching in a not-so-'perfect'-candidate, you know you're working with a true leader. Don’t be discouraged if you’re not successful in landing roles that include that reassuring line in their job ads. Remember, it’s less about “please apply if you’re a bit different” and more about “apply if you happen to be exactly who we’ve been searching for.” #JobSearch #RecruitmentReality #DiversityAndInclusion #HiringTrends #CareerAdvice #JobHunt #TalentAcquisition #WorkplaceCulture

The Anatomy of a Robust Job Ad - Mastering the Essentials ✨ Welcome to this series of posts by Job Roler, where we discuss the key components of a robust job advertisement. 👋 A clear job ad, often referred to as "easy-to-read," is essential for attracting the right candidates and communicating effectively. This is where it all starts. If a job role is hard to understand, it’s unlikely to attract the right applicants. Makes sense? A clear job ad avoids unnecessary acronyms and jargon, uses straightforward and professional language, and ensures that every detail is easily understood. Example: Instead of saying "In this job role, leveraging organizational synergies is essential..." rather say "In this job role, working with cross-functional teams is essential..." Clear? 😊 Why it matters: Clear job ads reduce misunderstandings and misconceptions, prevent unqualified applicants, and shorten hiring time. Ultimately, they protect both parties from making a wrong decision that could become costly after employment begins. In other words, clarity can also save you precious time ⌛ and money. 💰 Join us on this journey to refine your job ads and define your success. For further information or any questions on Job Roler, please contact us at Valos Ventures or visit the service introduction on the page. Job Roler - Refine Jobs. Define Success. #jobadvertisement #jobad #recruitment #hr #hrd #humanservices #jobroler #employerbranding #talentacquisition

🙋♀️ Show of hands - who among us gets really excited and inspired by reading job descriptions? MY hand isn't even going up. I probably appreciate job descriptions more than anyone reading this post, but they are BORING. So why then do so many companies use job descriptions in their recruitment advertisements? Somewhere along the way, employers got this misguided notion that job ads - the kind you post on Indeed or Zip Recruiter to attract candidates - are supposed to be a long, boring laundry list of the prospective employees' responsibilities. Huge yawn! Job ads are, by definition, advertisements. Just like TV commercials, job ads should use sound marketing techniques to entice and excite people to do what you want them to - apply for your job opening. Sure, you should include a few broad-stroke lines about what this person would be doing in the position you're recruiting for ... but even those should be (truthfully) written to make the job sound exciting. Job descriptions have no place in your job ads. There's plenty of time to get into that boring level of detail AFTER you've gotten the best candidates excited to apply for your job. What types of things would YOU want to see in a job ad that'd compel you to apply? #humanresources #management #recruiting #recruiters #smallbusiness

Getting offered a Director-level job in Marketing, starts with getting the interview....so your resume has to convince decision-makers that you'll be successful in a Director role. A key mistake many marketers make, is to use the resume that got them their Manager jobs, to apply for Director jobs. It doesn't work. You're competing not only against other Managers applying for the Director job you want, but also against marketers who are already in Director jobs and want to make a sideways move. So, you need to refresh your resume to present your experience and skills in line with how a Director thinks, makes decisions and delivers results. Click the link to grab your copy of the Director-Ready Resume Refresh Guide which shares 10 key marketing skills and experiences you should showcase in your resume, to make it clear that you're experienced and ready to be a Director! https://lnkd.in/gmpTTFHP #marketingjobs #marketingdirector #marketingpromotion #marketingresume

"But I have 10 years of experience!" Doesn't matter if you can't prove it in 17 seconds. That's how long recruiters actually look at your resume. The solution? A powerful resume summary. Here's the formula I use with clients: [Power adjective] [job title] with [X] years of experience in [key skill areas]. Achieved [specific, quantified result] by [action taken]. Seeking to [benefit to the company] at [company name]. Example: "Dynamic marketing manager with 8 years of experience in digital campaigns and brand strategy. Increased customer engagement by 200% through data-driven social media initiatives. Eager to drive growth and innovation at TechCorp." This formula works across industries. Try it. You might just land your dream job. Need help with your resume? Send me a DM. #CareerDevelopment #ResumeStrategy