As a follow-up to yesterday, here is some initial feedback from filmmakers about OpenAI's Sora. Paul Trillo's quote is probably a good summary: “Working with Sora is the first time I’ve felt unchained as a filmmaker,” The conversation so far is about the restriction to creativity being lifted from the filmmaking community. In this case, it is a short-form video, which makes sense because Sora is currently only capable of creating short clips that can be edited together into something. The conversation is an interesting starting point, but so many other topics need to be discussed. The impact on current film production needs a deeper conversation. Another issue is the intellectual property that is used to train these models. The other quote from Paul brings up this important issue: “Not restricted by time, money, other people’s permission, I can ideate and experiment in bold and exciting ways.” The elimination of copyright and intellectual property rights using AI generation seems creatively liberating until you realize that this AI model needs to be trained on original material. When Mira Murati, OpenAI's CTO, was asked where the videos to train the model were sourced, she said she thought they were publicly available but wasn't confident about that. This is a larger ethical issue, considering the countless hours and years of video created in traditional ways and published on the internet. It now serves as training data for new content without attribution or compensation. #openai #sora #AI #futureofhollywood https://lnkd.in/gqDaBgrm
Michael Magee, PhD’s Post
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New on the OpenAI blog: "Sora: First Impressions," a collection of Sora-generated videos produced by some of the creators who OpenAI seeded with early versions of Sora. Each is impressive in its own way, but by far the best is "Air Head," by shy kids, a Toronto-based multimedia production house. It has surprise, wit, story, and the kind of visual effects that only great gen AI (or expensive, time-consuming VFX) can produce. Of Sora, the company writes, "As great as Sora is at generating things that appear real - what excites us is its ability to make things that are totally surreal." I love that. (HT: Natalie Pao) #sora #generativeAI #visualeffects #videoproduction #aitools https://lnkd.in/dgFV-rNX
Sora: first impressions
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According to OpenAI's recent blog post, #Sora ability to generate both realistic and surreal outputs has the potential to revolutionize the creative process. As Sora continues to show promise in helping creatives bring their ideas to life, open ai have been working with visual artists, designers, creative directors, and filmmakers to see how Sora might aid in their creative process. Check out OpenAI's blog post to learn more about Sora's first impressions: https://lnkd.in/gjxxBV3c #openai
Sora: First Impressions
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https://lnkd.in/eERQ789t Some more Sora content from #openai. There are two things that standout to me. First, the detail here is still very good, but what remains to be seen is the level of control a "creator" will have over adjusting outputs. In my experience, brands will want complete control (change the color here, the angle there, etc.) and that level will be needed for this to truly displace live action filming on a massive scale. For artists and creators though, this is an actual game-changer. Second, what kind of compute is going to be needed to run this model, and how much are users going to be charged? We've heard Open AI is seeking a $7 trillion investment to build compute infrastructure, and obviously they're going to look to monetize Sora somehow. Could this end up being more expensive than we realize? I'm excited for this but until we know more details live-production isn't going anywhere. #genai #production #video #isthisreadyforprimetime
Sora: first impressions
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Is your AI Glass Half Full or Empty? Linked below is OpenAI’s latest share on what’s cooking with their Gen AI video tool Sora. This time around they invited a short list of hyper talented creators to play with their tool. https://lnkd.in/getSnaAY Paul Trillo's experiments prove yet again what a shooting star he continues to be in this space; such explosive creativity (though a bit dizzying here depending on your device). I personally enjoyed even more the piece he posted on his personal page yesterday telling the story of the Sagan Family’s famous Golden Record (Link in comments). Don Allen Stevenson III's whimsical take on the wildlife documentary genre. Seems like in his mind is really where the wild things are! The one that really stayed with me is the "Air Head" film from shy kids. Among this crop of shorts it’s the most narrative and perhaps analogous to the type of storytelling many of us are engaged in. It’s a humorous piece following the self-narration of a person in the world who has a balloon for a head (hence the title). Creatively, I can’t help but wonder if this is actually autobiographical and we are seeing someone’s inner monologue using this fantastical imagery to communicate feelings. I personally love this potential of how AI video can express more intimately experiences that lack b-roll or archival. But on a production level we enter the tug of war of the moment… there’s the main VFX conceit which in a traditional world mainly involves adding a CGI balloon over originally shot material. But seemingly (details aren't currently transparent) Sora generates the entirety of this film. Look at how many shots this film involves, locations, aerials, elaborate camera positioning, days shooting. I suspect that’s usually a costly short film with lots of people employed to produce it... which delivers on the fear of replacement so many have about this technology. On the other hand would this film ever actually get made? Perhaps it serves a commercial brand’s values in which case they might fund something this unusual and hire all those people. But if it’s mainly a personal expression of a creator, what an amazing delivery of normally unattainable production resources within apps and tools accessible someday from anyone’s home. This is an uncomfortable friction of the moment for many. Being myself among the many people in transition due to the changes in our industry, I don’t necessarily welcome more disruption and uncertainty for me and my community. But I can’t help but feel that when it becomes easier and faster to make creative things, more creative things happen and usually more opportunities emerge. I’m pretty sure that’s the case of how YouTube generated a multi-billion dollar economy by bringing the previously gate-kept powers of global distribution into the average creator’s hands. It's a tricky one to predict, but what do you all think? #ai #filmmaking #Sora #creatoreconomy
Sora: first impressions
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These short films made with OpenAI’s Sora are astounding. For artists who are willing to embrace #GenAI as their new medium, the possibilities are only limited by their imagination. #futureofwork #futureofart https://lnkd.in/eXqtUsjs
Sora: first impressions
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OpenAI - Sora first impressions: "Since we introduced Sora to the world last month, we’ve been working with visual artists, designers, creative directors and filmmakers to learn how Sora might aid in their creative process." https://lnkd.in/e4im6NsN? #genAI #ai
Sora: first impressions
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OpenAI's latest blog shows outputs from the creative community using their new generative video model, Sora. They're well worth watching and are a glimpse into the future of video storytelling. The examples cover surreal short films to rapid brand concept iteration, and show how creators will be able to bring ideas to life - without traditional limitations of time, money, and technical constraints. It's a preview of a fresh wave of creativity and storytelling we can expect when this and equivalent models gain public release. All the latest videos can be found here 🎥: https://lnkd.in/eQbCniw6 #GenerativeAI
Sora: first impressions
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Exciting times for creatives with OpenAI's new AI model Sora! 🎨🔥 OpenAI recently introduced Sora and has been working with artists, directors, and creatives to see how this AI tool can aid the creative process. Early feedback has been incredibly positive: - Filmmakers like Paul Trillo find Sora "unchains" them, allowing bold experimentation with impossible ideas previously out of reach. - Shy kids, a multimedia team, love Sora's ability to make surreal, abstract visuals - "a new era of abstract expressionism." - Creatives note Sora helps visualize concepts rapidly, transcending budgetary constraints that often limit creativity. - Musicians like August Kamp see Sora opening "categorically new lanes of artistry" for cinematic storytelling. The examples shared are mind-bending, from a "balloon man" short film to hybrid AR creatures. As one artist put it, Sora's "weirdness" and freedom from physics constraints is its biggest strength. Sounds like an amazing creative tool! Read more about these first impressions: https://lnkd.in/gvE8VTHR
Sora: first impressions
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Sora, the video creation AI model from OpenAI, has not been released to the masses as yet. But they gave a select few the ability to create videos with it. Directors, visual artists, sculptors, and other creative minds have given us a view into just how crazy the visual world could soon look using Sora. Of course all of the artists that were previewed by OpenAI had great things to say about it, because, PR. At least they didn’t shoot themselves in the proverbial AI hoof like some teams from Mountain View. And the results are of exceptional quality. Very high resolution videos that are visually arresting. And…weird. And that I think is the point. The artists and directors that created videos all mentioned that it gives them a freedom to create without a constraint, say, like a budget. There is no hint of the prompts they used to create the videos or how many hours were required to render what we see. Also there is no discussion of issues they faced, or comparisons with how videos are created now. We do know that will come in time. No word from OpenAI when the less talented “creatives” will be able to make some weird magic. Really cool stuff. #ai #artificialintelligence #marketing #openai #sora https://lnkd.in/gB8Wtx_4 https://lnkd.in/g83ts86x
Sora: first impressions
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If you still have any doubts about how much AI is going to change the movie industry, check out these short movies created by a few movie makers, using OpenAI's Sora service. Simply wow! https://lnkd.in/g5fzvk9K
Sora: first impressions
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