Coca-Cola’s latest holiday ads, crafted with AI, are sparking quite the conversation in the creative world. The AI-generated commercials, which bring a modern twist to the brand’s classic “Holidays Are Coming” ad, highlight the growing potential of generative AI in marketing. While some praise the innovation, others argue the results feel too “soulless” or “creepy.”
For me, it’s exciting to see how AI is evolving in the creative space—unlocking new ways to tell stories and offer fresh, hyper-realistic visuals. It’s not about perfection yet, but it’s clear that brands like Coca-Cola are leading the way in testing what’s possible. What are your thoughts on AI in advertising—game-changer or too much too soon?
#AI#GenerativeAI#HolidayAds
What do you think of Coke's AI Xmas ads?
For me this one is a really interesting test case for AI. The big criticism is that it can't create something new as it's trained on the past. At Christmas this is one time that this can play to its advantage as nostalgia is at a high. We crave familiar warmth, like a mince pie or two shared with good friends.
More than this the brand has a rich heritage of ads to train the model on and its colours are synonymous with the festive season.
In testing then it might not surprise you to know that for attention and brand recall the ads performed well.
What was missing was the emotion. When running them through DAIVID 🦩we found the difference between the AI spots and the original was most stark in their evocation of warmth, a mainstay of Christmas advertising. The original spot evoked intense warmth among 33% of viewers, whereas the AI versions were significantly below this (Silverside, 23.9%; The Wild Card, 21.1%; Secret Level, 18.7%).
Ultimately it's all about sales performance and it will be interesting to see if they go down the same path next year once the results are in.
It's early days for AI, but a bold move for the brand to use AI for such an important time in the ad calendar. Is this how the revolution really begins?
https://lnkd.in/eRgNDqwS
🎄 Did AI just steal Christmas from artists?
Coca Cola's 1995 Christmas Ad got an AI makeover - and people aren't happy!
🤖 10,000 frames ⏱️ 2 months instead of 12 🌍 40+ creatives worldwide
But wait... there's drama!
🎨 Artists are raising their voices 📊 83% of viewers stayed neutral 💭 Experts say this could reshape advertising forever
What's your take on AI stepping into holiday traditions?
https://lnkd.in/dPQue-rG
For daily tech & marketing insights 👉 GigaNectar🚀
#AIinAdvertising#CocaColaChristmas#AIDebate#CreativeTech#MarketingTrends#DigitalEvolution
Ready to dive headfirst into the wild world of digital advertising? Catch the latest episode of "The ADOTAT Show" where Pesach Lattin gets up close and personal with the digital marketing powerhouse Angelina Eng from IAB. We're talking nearly 30 years of ad game expertise, folks! From the junk food of the internet—#MFA sites—to the sleek, futuristic realms of AI and programmatic advertising, Angelina dishes out the straight talk. If you're serious about understanding the tangled mess of data, measurement, and addressability, you can't miss this one.
Grab your popcorn, because the digital dumpster fire is about to get lit. Oh, and did we mention it’s the second episode of our #MadWomen series AND the 50th episode of the ADOTAT SHOW? Plus, one of our favorite guests is back again! Yep, it’s a milestone celebration! 🎉🎉
Strap in, ad tech aficionados! Pesach Lattin and Angelina Eng are back, and they’re not pulling any punches. This isn’t just another episode; it's a masterclass in cutting through the BS of digital marketing. Angelina, the VP of Measurement, Addressability, and Data Center at the IAB, is here to lay down the law on everything from programmatic pitfalls to AI ethics.
Sick of clickbait? Want to know how to actually connect with real, live humans? Then stop what you're doing and tune in. Celebrate our 50th episode of the ADOTAT SHOW and the second installment of our #MadWomen series with one of our all-time favorite guests! This is where the real ad magic happens.
We couldn't be more grateful to our rockstar sponsors, Troutman Amin LLP and Origin, for keeping the lights on and making the MADWOMEN Series a roaring success! Troutman Amin LLP, the legal eagles who tackle complex litigation and class actions like a boss, are the backbone of our industry, keeping us out of hot water and ahead of the game. Eric J. Troutman
And shoutout to Origin, the creative wizards behind Connected TV advertising that doesn't suck. Their Native CTV ad solutions are like a breath of fresh air in a smog-filled media landscape, making ads that people actually want to watch. Thanks to them, brands are breaking through the noise and connecting with audiences in ways that are actually cool. 📺 Stephen StrongFred Godfrey
A massive thank you to Troutman Amin LLP and Origin for their unwavering support and commitment to making digital advertising not just bearable, but downright awesome. You guys are the real MVPs!
https://lnkd.in/gX6mb29x
How does Liz work?
Brian Danzis, President North America at Seedtag, recently joined Streetfight, Inc. for an interview.
He discussed the success behind our DPO solution, how Liz, our in-house contextual AI, works, and highlighted what makes Seedtag's AI approach unique. 🧬
“A lot of companies will translate a language to English and then analyze it. Our AI is recognized as the native language—even Arabic, which is very difficult to do,” Brian explains.
Explore the full interview: https://lnkd.in/gAtuFh6D#AdTech#ContextualAdvertising#DPO
I get a lot of inquiring looks when I mention DPO to people. Most of them want to know what it is, and how our DPO technology drives success. Want to find out?
Brian Danzis, President of Seedtag North America, recently spoke with Streetfight, Inc. in an exclusive interview.
He shared insights into our DPO solution's success, how Liz, our proprietary contextual AI, operates, and what sets Seedtag’s AI apart. 🧬
“A lot of companies translate content to English before analyzing it. Our AI understands and analyzes in the native language—even complex ones like Arabic,” Brian explains.
Explore the full interview: https://lnkd.in/g2AjTXYJ#AdTech#ContextualAdvertising#DPO
At the Forefront of Advertising’s AI Revolution, Microsoft’s Amanda Richman Charts a New Course - https://lnkd.in/dKprt8Ce
At the core of Richman’s strategy is the balance between leveraging cutting-edge AI and maintaining the human touch that brands have been built upon. This dual approach aims to enhance how marketers reach their target audiences without sacrificing the brand’s human essence—a concern that has grown with AI's increasing capabilities.
