Michael Morrell’s Post

[TWO WEEKS TO GO] Stay ahead in the care home industry - join us as we deep dive into the key marketing trends shaping the care home sector. 📅 31 October 2024 🕚11:00 - 11:30. Save your seat 👉 https://lnkd.in/euuc8mru #carehome #care #careUK #caresector #caretrends #marketing #caremarketing

Struggling to build patient trust? Let our expertise and care pave the way to earning their confidence. 🤝 #BuildingTrust #PatientCare #LetUsHelpYou #ad-tivity #healthcare #healthcaremarketing #marketing #socialmediastrategy #SocialMediaSuccess #SocialMediaService #socialmediagrowth #socialmediatips

Unlock the future of care home marketing with our latest care home trends webinar! 📅 Date: 31 October 2024 🕚 Time: 11:00 - 11:30 Join us as we unveil exclusive insights, drawn from real, anonymised data across the care home sector. Discover the latest marketing trends in the care home sector and learn how to optimise your strategy for better results. Save your seat 👉 https://lnkd.in/euuc8mru #carehome #care #careUK #caresector #caretrends #marketing #marketingtrends

A social media presence is crucial in healthcare as it allows providers to connect with patients, share valuable information, and build trust.  Here are 10 key reasons why. #socialmedia #healthcare #patientcare #marketing #engagement #medicircle

Some may feel stuck trying to stand out in senior care marketing. It takes time, but building trust through family feedback is key. Every facility is unique! 💬🤝 Visit our website for more info. #SeniorCare #MarketingTips #BuildTrust #FamilyFeedback #UniqueFacilities #HealthcareMarketing #SeniorDaycare #ElderCare #TrustBuilding #CareFacilities

Only three weeks until we reveal the latest care home marketing trends. Join our webinar for a first look and to learn how to leverage this insight to optimise your marketing strategy and increase your enquiries and move-ins: https://lnkd.in/evfdNM8v #carehomes #carehome #care #caresector #marketing

In the senior living industry, think less about “doing marketing,” and more about being effective. It’s very rare that a pre-packaged system will work in your unique market. Sure, you’ll have some small successes because you’ve started doing something, but you won’t actually solve your deep issues. When you focus on the campaign elements that are most effective, you’ll get the very best reward of all - results you can be proud of. #marketing #healthcare #seniorcare #seniorliving

Why is healthcare marketing so afraid to leverage negative emotions? I had a lively debate with Jerry Hobbs around this question. Patients (the entire population) have felt a ‘broken’ healthcare system at some point in their experience with it. If we have the joint recognition of a universal frustration why can’t we use that negativity to create positivity? Social algorithms can clearly be seen leveraging the power of negative emotions. How do we use that knowledge to create a shared negative perception into something that bonds us towards solving it? #advertising #marketing #healthcare

Our latest care home trends report is live; discover the marketing shifts shaping the future of care homes. Download your copy here 👉 https://lnkd.in/ex-RD6SY #caretrends #marketing #carehome #caresector #care

Before patients even step through your doors or schedule an appointment, they first become aware of your clinic. Establishing a strong presence is crucial for attracting more patients and ensuring they receive the care they need and deserve. This initial awareness can occur consciously or subconsciously. Patients might notice your clinic's advertisements on channels they frequent, or they may recall seeing a billboard with your message. This is where your mission and values come into play, fostering a trustworthy connection when patients search for local clinics and remember your ad. It's about creating a positive impression that resonates with potential patients as they navigate their healthcare options. As patients consider seeking care and reflect on your clinic's advertisement, what will they remember about your brand? What sets you apart from other providers in your area? Effective branding can significantly impact how many patients you reach and greatly influence their decisions. Ensuring your marketing leaves a positive impression is essential. Strategic advertising can significantly increase patient engagement and retention. Let's chat about improving patient outreach and work together to enhance your clinic's visibility in the community! . . . #TargetContinuum #HealthcareMarketing #Healthcare #PatientJourney #OptimalHealth #PatientRetention