Michael Roberts’ Post

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Writes about Marketing, Healthcare, and Technology

Excited for the Society of Robotic Surgery Meeting Next Week! Next week, I'll be heading to the Society of Robotic Surgery meeting, and I wanted to share some observations from a marketing and sales view based on which will be presenting. Diversification in Robotics 1. Specializations: The field of robotics continues to diversify, with more specialized systems tailored to specific surgical needs. 2. Settings Expansion: We're seeing robotics being implemented in more settings - from Ambulatory Surgery Centers (ASCs) to mid-size and small hospitals, and in markets around the world. 3. Surgeon Demographics: Younger surgeons are increasingly reliant on robotic systems, indicating a shift towards more tech-savvy practitioners. Branding and Value Proposition From a branding standpoint, every company presenting at the meeting has a clear reason for being on stage: 1. Established Giants: The big players in the industry are showcasing their continued innovation and thoroughly developed toolsets. 2. Rising Stars: Up-and-coming companies are making waves with groundbreaking technologies and fresh perspectives. 3. Pioneers: Innovators are pushing the boundaries in regions and specialties where no one else has ventured, highlighting the global reach and potential of robotic surgery. Why This Matters I think the most interesting aspect of the continued diversification of these tools is that more procedures, markets, and healthcare settings can be significantly disrupted in the near future. Even if your company or healthcare facility doesn't do anything with robotics today, you could be significantly impacted by the continuing developments in this sector. Looking forward to next week and to keeping an eye on what happens in this space! #RoboticSurgery #MedicalInnovation #HealthcareTech #SurgicalRobotics

  • A robot stands on stage presenting to a roomful of robots and one person
Colin Hung

Healthcare & Marketing Leader | Editor | People Connector | Health IT True Believer

5mo

This sounds interesting Michael. It will be fun to hear your impressions after the event.

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