Michail Katkoff’s Post

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Founder I Angel Investor I Deconstructor of Fun

Influencer marketing isn’t just an add-on anymore — when done right, it’s core to game marketing strategy. But here’s the real shift: successful studios are going beyond one-off influencer deals and focusing on sustained engagement with creators. Why? Because it delivers better long-term results. In this episode of the Deconstructor of Fun podcast, we break down why Supercell's creator program has become the gold standard and how it’s setting the bar for the rest of the industry. The episode dives into: 🔥 How creators provide invaluable feedback that actually influences game development. 🤝 Why trust and open communication are everything in successful creator partnerships. 🔑 The results-driven power of engaging creators beyond just launch campaigns. Shoutout to Jen Donahoe, Patrick Carney, Justin Sacks, and Scott Walker cause this one’s packed with insights for anyone serious about the future of game marketing. #gamedevelopment #influencermarketing #creatoreconomy

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Jen Donahoe

Strategic Marketing Consultant | Board Member, Advisor | Podcaster, Speaker | x Riot, Scopely, Disney, EA |

1mo

These folks really know their stuff, and it was a pleasure chatting with them to get hands-on advice on how creator programs can be mutually beneficial.

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