Influencer marketing isn’t just an add-on anymore — when done right, it’s core to game marketing strategy. But here’s the real shift: successful studios are going beyond one-off influencer deals and focusing on sustained engagement with creators. Why? Because it delivers better long-term results. In this episode of the Deconstructor of Fun podcast, we break down why Supercell's creator program has become the gold standard and how it’s setting the bar for the rest of the industry. The episode dives into: 🔥 How creators provide invaluable feedback that actually influences game development. 🤝 Why trust and open communication are everything in successful creator partnerships. 🔑 The results-driven power of engaging creators beyond just launch campaigns. Shoutout to Jen Donahoe, Patrick Carney, Justin Sacks, and Scott Walker cause this one’s packed with insights for anyone serious about the future of game marketing. #gamedevelopment #influencermarketing #creatoreconomy
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NEW EPISODE ALERT This week on The Build Up Podcast, we sit down with Emma Stefanotti from Limitless EJS. We dive deep into the power of influencer marketing, why engagement is the real game-changer (not follower count!), and Emma’s incredible journey from her roots in construction to becoming a marketing trailblazer. Whether you're a content creator or a marketer, Emma shares expert tips on building strong media packs, negotiating deals, and navigating influencer partnerships. This episode is a must-listen! Hit the link in the comments to check it out!
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It was this very chat with Colin Rocker about the potential of the booming influencer marketing industry that finally convinced me it was time to start #SaaSfluencer. The first episode of the SaaSfluencer podcast is now LIVE, and I'm so thrilled to have Colin, ("Career Colin") as our first guest. On this newsletter & podcast, we're serving up marketing insights (organic and influencer) specifically for early-stage SaaS companies. Come along for the ride, I promise you'll learn some new ways to think about driving growth via hyper-relevant partnerships, & think about organic marketing in a different way. #influencermarketing #saas #startupgrowth #startupmarketing #contentcreator
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🌟 How Podcasts Have Become the New Influencer Marketing 🌟 Join us on April 18th for a session on the power of podcast ads to unlock brand opportunities like never before. 🔍 In This Webinar, we’ll cover: Leveraging Listener Trust: Discover the deep trust between podcast hosts and listeners and how it compares to influencer marketing, serving as a powerful channel for your brand’s message. Special Relationships with Podcasters: Understand the unique bond listeners share with their favorite podcast hosts and how to utilize these relationships for authentic brand engagement. Finding Your Niche: Dive into Podchaser's comprehensive podcast insights to identify niche markets ideally suited for your brand, ensuring your message resonates with the ideal audience. Register now and get access to the recording post-event. Amplify your demand-gen with strategic podcast advertising insights. →
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In this eye-opening clip from The Limitless CEO Podcast, Danny Star shares the jaw-dropping story of an influencer who earned $1.3 million from a single email. 📧💥 Imagine the power of knowing just the right marketing strategies! This is just a taste of the insights Danny brings to the table. For more incredible marketing wisdom and business tips that can transform your approach, be sure to watch the full episode on YouTube. Ready to elevate your marketing game? #LimitlessCEO #Marketing #MarketingStrategies #EmailMarketing #Influencer #BusinessTips
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Have you caught the latest episode of The Start & Scale Podcast? 🎙 In this clip from Episode 7 (S3), Sam Thomas Alexander Royle discusses his obsession with how businesses market to consumers and what influences people to buy products or services. Understanding the role that content, content creators and influencers play in driving consumers to purchase and how this has coincided with a causal decline in search volume on traditional search engines has been the driving force behind SoSquared the leading influencer marketing platform, success. Sam explores evolving search trends amongst Gen-Z and why content, content creators and influencers shouldn’t be disregarded by more traditional service industries and multiple sectors. 🤝 Let us know your thoughts on the episode in the comments below. 👇 📺 Watch on YouTube - https://ow.ly/oY1A50RvX0g 🎧 Listen on Spotify - https://ow.ly/cCxl50RvX0j Sam Royle: https://ow.ly/UkIq50RvX0h SoSquared: https://ow.ly/6wAN50RvX0i FLIP MCR: https://ow.ly/pVzp50RvX0c #FounderContent #InfluencerMarketing #ContentCreation #TechEntrepreneurs #TechContent
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Influencer Marketing Managers, you're probably sleeping on the most trusted breed of creators. 👀 While Podcast advertising is slowly entering the mainstream conversation, this medium remains largely untapped but holds massive potential!🎙 From more trustworthy creators to greater ad receptiveness; we're breaking down 6 key reasons Podcasts are the greatest untapped influencer marketing opportunity! 📈 Are podcasts a part of your marketing mix? #CreatorEconomy #InfluencerMarketing #PodcastAds
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Shape your digital future with 2024's top marketing trends! Dive into podcast power, master content magic, and harness influencer impact. Ready to redefine your strategy? Let's connect! #digitalinnovation #marketintrends #podcastgrowth #contentmastery #influencerimpact #brandevolution #oxiore #2024marketing
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Explore the profound impact of influencer videos on Amazon product listings with the Amazon Legends Podcast. Discover how leveraging influencer-created content can not only enhance your brand's visibility but also boost sales and engagement on the world's largest online marketplace. Join the conversation today! #AmazonVideoMarketing #InfluencerMarketing #AmazonSellers #EcommerceTips #DigitalMarketing #AmazonLegendsPodcast
E329 Short 01 - How Influencers Boost Product Conversions.mp4
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🚀 Ready to take your podcast to the next level? Discover how to collaborate successfully with other podcasters and unlock new audiences with effective influencer marketing strategies! Check out for expert insights and actionable tips! 👉 Read more: https://buff.ly/4hAC2rh #Podcasting #InfluencerMarketing #Collaboration #PodcastGrowth
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Organic social media has changed in recent years ... significantly. In our latest podcast episode, we discuss the evolution of organic social media, and specifically how its changed in the #hospitality sector. Topics include the important role of photography, the significance of community management, how to craft a #brand voice, how to leverage analytics for success, and what the future of #influencer marketing will look like. Listen to "UNPACKING with Screen Pilot" on #Spotify: https://lnkd.in/eyYDsG8n #OrganicSocial #SocialMediaTrends #HotelMarketing #HospitalityIndustry #SocialMediaStrategy #DigitalMarketingTips #HospitalityMarketing #MarketingTrends #MarketingPodcast #Instagram #MetaMarketing #OrganicSocialMedia
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Strategic Marketing Consultant | Board Member, Advisor | Podcaster, Speaker | x Riot, Scopely, Disney, EA |
1moThese folks really know their stuff, and it was a pleasure chatting with them to get hands-on advice on how creator programs can be mutually beneficial.