Michele Alessandro Bertuzzo’s Post

Great article by Sarah Brown! My key takeaways: 💡The industry must adapt to the ways that Gen Z and Y engage in wine. They are drinking wine, but on their terms, not the terms of previous generations. The companies that adapt and figure this out will win. 💡Modernize the wine industry. 💡Wineries need to up their game on their online platforms. Revise and customize the consumer experience at the winery. Make it fun. “Millennial and Gen X wine drinkers see a trip to wine country as an opportunity to unwind in an idyllic setting, try new wine and food, and spend quality time with their companions. https://lnkd.in/gUxsHAxV

Does this mirror your tasting room experience? It certainly parallels ours. Approximately April of 2022 we all noticed a significant shift in our tasting room visitors - which skews young due to location. No one was curious about what Aglianico, Negro Amaro and Refosco were, and there weren't questions anymore. It was as if curiosity had evaporated. Everyone had questions in 2019. People would tell me that they just wanted to hang out and have a glass - this went from about 20% to about 65% of visitors in one year. Is this setting us up for a hard choice? Do you want to be an entertainment venue rather than spending your efforts and meager $ on making thoughtful wine? Shouldn't that money go into farming and a belief in top-quality product for the small producer? Should we push back? Should we make our winemaking about the consumer's "needs" (which consumer, and which needs, and in which economic bracket) rather than our winemaking judgements? I keep playing with the tasting menu, longer and shorter, prices up or down, eliminating glasses, and sometimes telling people that we aren't a wine bar, that is a different license, but if they want to taste with the owner I am ready for them and happy to pour and chat. I am not interested in trying to build a brand without selling bottles because it is financially impossible, and always chasing. What are your thoughts as a small producer with a struggling tasting room and legit wine? https://lnkd.in/guBpseZM

The U.S. wine industry faces a challenging market in a high-cost environment, but there are reasons to be optimistic about businesses that can adapt to changing consumer preferences and demographics. Learn more insights from our 19th annual Farm to Market | Chemicals Conference.

Great information here, based on research done by Susan DeMatei of WineGlass Marketing. Coincidentally, Susan co-teaches the Wine Marketing and Sales Class with me at Napa Valley College, and joined as co-author for the second edition of our book: WIne Sales and Distribution. Once you read the article, you'll understand why! https://lnkd.in/gf5sK4Fe

🍇 Excited to share insights on the preferences of Millennials in the world of wine! 🍷 Gone are the days of traditional wine education; Millennials are seeking wine enjoyment and relaxation above all else. 🍷🍷🍷🍷 ONLY WINE VACATIONS! The focus is on creating memorable moments rather than formal tastings. Key takeaways: 👫 Prioritize enjoyable and relaxing experiences 🍽️ Embrace informal food and wine tasting with friends 🚫 Less interested in lengthy educational tastings 🎉 Prefer casual settings over formal wine clubs 🔍 Seek recommendations from friends, family, Google, and social media Explore more insights in the full article (see link below) ! Thanks Wine Business Analytics and Dr. Liz Thach, MW Cheers! 🥂 #WineTrends #Millennials #WineExperiences

Wine Clubs & Winery Demographics - Time for a Refresh? Considering a Wine Club? The latest WINE MARKET COUNCIL survey reveals what motivates US members: discounts, flexibility in deliveries, and a wide variety of wines (https://lnkd.in/gfzPBBTA). 🔎 Who are these wine club members? The study suggests they tend to be affluent (46% with annual income exceeding $200k USD), hold full-time jobs (54%) or are retired (40%), and identify as white (83%). Gender breakdown isn't provided, but it's likely skewed male. 🍷 But are these demographics representative of the future? Christian Miller from Full Glass Research points out that the majority of winery visitors are currently "non-Hispanic whites and Baby Boomers." However, those intending to visit wineries soon are a much younger and more diverse group. 💡 What does this mean for wineries? The survey found that younger consumers and Black members place a higher value on beautiful winery design, casual tasting lounges, and hang-out spaces. This suggests wineries may need to adapt their promotions and hospitality experiences to attract a broader audience. #wineclub #winetasting #wineindustry #research #winebusiness #drinks #consumerbehaviour #winedemographics #hospitality #marketing

Orange Wines - Generation Z and Millennials have a new drink to shout about on social media. According to sales data from online retailer Ocado, orange wine has grown by 99% this year so far, with searches for such products also up 80%. This trend is plane to see across the internet, with orange wine becoming a new ‘trend’ on social media, especially TikTok, as younger drinkers have discovered the wine and its potential as a refreshing wine for the summer months #socialmedia #genz #GenerationZ #Millennials #Millennial #orangewine #orangewines #winebusiness

Millennials and Gen Z are redefining wine culture by integrating it into daily life, valuing approachability, sustainability, and personal values. Winemakers Rock aligns with this movement through creativity, sustainability, and innovation. Millennials (born 1981-1996) purchase premium wines that reflect their values and lifestyle, driving wine sales with intentional choices. Gen Z (born 1997-2012) emphasizes sustainability, transparency, and inclusivity, seeking authentic stories and ethical practices. Winemakers Rock caters to these preferences by offering affordable, fun formats like canned and boxed wines, health-conscious options, and a commitment to authenticity and sustainability. The wine industry faces challenges and opportunities as it evolves with these generational shifts. Through social media and collaborations, Winemakers Rock leads in modern packaging, transparency, and engagement with Millennials and Gen Z. Wine is redefined as part of everyday life, fitting various occasions. By embracing affordability, health, authenticity, and sustainability values, Winemakers Rock is poised to shape a bold, innovative wine culture connected to people and the planet. Cheers to the future!

Potatoes have solidified their presence on nearly 83% of #restaurant menus across the United States in 2023, underscoring their enduring popularity as a staple ingredient in culinary offerings. Concurrently, there has been a notable uptick in appreciation for potatoes among younger demographics. Over the past year, both Gen Z and Millennials have shown a 7% increase in expressing admiration for potatoes. This trend not only highlights the sustained appeal of #potatoes as a #menu mainstay, but also signifies their ability to resonate with evolving #consumerpreferences across different age groups and dining experiences. For more insights on generational preferences and #foodservice potato trends, check out this quick read:

Millennials and Gen Z use cooking to express themselves creatively and engage social media to express their food experiences and opinions.....their enthusiasm for cooking and critiquing can drive trends and influence food choices across multiple channels #consumerinsights #brandstrategy #consumertrends