Skilled storyteller who is passionate about helping others. Community and newsroom leader. Using my voice to bring attention to women's issues. Building relationships and connecting people with resources.
Two of my favorite takeaways from this article: "Habits change, but newsrooms run deeper than formats." and... "Everyone has information needs, and few are better than broadcast newsrooms at meeting them."
Compiling A List Of All Non-News Broadcasts In The TV News Archive From Business Channels Over The Past Decade The Internet Archive's TV News Archive uses a set of human-curated filters to classify each broadcast it monitors as "news" or "not news" using keyword filters over the EPG show title information. Over time these filters can become outdated or miss novel show titles, with business channels being especially problematic. To seed work in automated title-based classification and filtering, we've compiled a master list of all of the unique EPG show titles for each of the three business channels in the TV News Archive (BLOOMBERG, CNBC and FBC) that were classified as non-news by the Archive's filters. https://lnkd.in/enmKcWuz
INTRODUCING OUR NEWEST REPORT - TV VIEWING: THE ATTENTIVENESS FACTOR If you are interested in learning more about this most important subject you will want to purchase this brand-new, hard-hitting report, which provides a vital background on the evolution of TV attentiveness measurements, takes us to where we are today and, most importantly, offers ideas about moving forward. We believe that attentiveness is not just a simple refinement; it's a necessary element in any new national TV rating study design, and we explain why. Also, attentiveness is more than a TV time buying or selling tool. It has many other valuable applications that are often not fully understood or ignored. Finally, we offer a plan for breaking what, to us, seems like a log jam, whereby attentiveness has not yet become a standard metric, used by everybody. It's time we stopped relying on 50-year-old measurements of TV's audience and begin to really measure viewing—not just tuning—on a granular basis. Again, we explain what we mean by this important distinction. If you agree with us, you should take advantage of our generous discount and order your copy today. The report is now available and we promise you that it will both surprise you and make you think, even if you don't agree with every point we make.
HOW CAN WE MOVE ATTENTIVENESS FOR TV FORWARD? This is the question we pose in the third chapter of our new report on TV attentiveness, just released to subscribers. In it we point out that many potential users of such data are standing idly by---or are not involved---while mass usage is effectively blocked as attentiveness is not part of TV's standard audience measurement systems. We propose a possible solution to this unfortunate impasse which you may---or may not agree with. Interested? To find out more why not subscribe to our hard hitting report and learn the realities about TV attentiveness---how it has developed over the years, where we are now and how we might move more aggressively forward. https://lnkd.in/erSjyzB6
📊 Just came across a fascinating study that surveyed 3,000 people, and the findings are eye-opening! 🧐 It reveals that a whopping 76% of those who use station websites and apps also tune into local TV news. This highlights the complementary role these platforms play in shaping our media diets. 📰 In an age where we often hear about the decline of traditional media, it’s refreshing to see that viewers are not choosing one over the other. Instead, they are embracing a hybrid approach—consuming content from both local TV and digital platforms. As other previous studies have shown, it’s not about “either/or,” but rather “and.” 🌐 This synergy between digital and traditional media presents exciting opportunities for broadcasters and content creators alike. By understanding how audiences engage with multiple platforms, we can enhance our strategies to deliver news that resonates with our community. 📈 So, let’s celebrate this trend! It’s a reminder that diverse media consumption is here to stay, and we should continue to innovate in how we deliver news across all channels. #MediaConsumption #LocalNews #DigitalStrategy #Broadcasting #MediaTrends You can find the article here: https://lnkd.in/df6z2Kb2
Marketing Agency Owner| Helping local businesses to get their prospects to put their company name in the search bar--which results in more sales growth.
📊 Just came across a fascinating study that surveyed 3,000 people, and the findings are eye-opening! 🧐 It reveals that a whopping 76% of those who use station websites and apps also tune into local TV news. This highlights the complementary role these platforms play in shaping our media diets. 📰 In an age where we often hear about the decline of traditional media, it’s refreshing to see that viewers are not choosing one over the other. Instead, they are embracing a hybrid approach—consuming content from both local TV and digital platforms. As other previous studies have shown, it’s not about “either/or,” but rather “and.” 🌐 This synergy between digital and traditional media presents exciting opportunities for broadcasters and content creators alike. By understanding how audiences engage with multiple platforms, we can enhance our strategies to deliver news that resonates with our community. 📈 So, let’s celebrate this trend! It’s a reminder that diverse media consumption is here to stay, and we should continue to innovate in how we deliver news across all channels. #MediaConsumption #LocalNews #DigitalStrategy #Broadcasting #MediaTrends You can find the article here: https://lnkd.in/gXE6qEXR
HOW CAN WE MOVE ATTENTIVENESS FOR TV FORWARD? This is the question we pose in the third chapter of our new report on TV attentiveness, just released to subscribers. In it we point out that many potential users of such data are standing idly by---or are not involved---while mass usage is effectively blocked as attentiveness is not part of TV's standard audience measurement systems. We propose a possible solution to this unfortunate impasse which you may---or may not agree with. Interested? To find out more why not subscribe to our hard hitting report and learn the realities about TV attentiveness---how it has developed over the years, where we are now and how we might move more aggressively forward. https://lnkd.in/erSjyzB6 TV Viewing: The Attentiveness Factor mediadynamicsinc.com TV Viewing: The Attentiveness Factor TV Viewing: The Attentiveness Factor mediadynamicsinc.com
How can local TV news stations attract younger audiences in today’s evolving digital landscape? To answer this question, Northeastern University’s The Reinventing TV News Project (RLTVN) placed four fellows in newsrooms across New York, Chicago and Boston to develop content exclusively for digital platforms. “It’s not that local news can’t be broad and big, it can be, but the internet is so much stronger than broadcast TV. I don’t know anyone my age with cable,” said Maggie Cole, RLTVN’s 2024 fellow at WCBS | CBS New York. Following the fellowship, they were appointed as a Digital Content Creator at the station. Read our latest Q&A with Cole, where they discuss paving the way for new roles in local TV news: https://lnkd.in/dD6QiTdh Story by Annah Chaya
HOW CAN WE MOVE ATTENTIVENESS FOR TV FORWARD? This is the question we pose in the third chapter of our new report on TV attentiveness, just released to subscribers. In it we point out that many potential users of such data are standing idly by---or are not involved---while mass usage is effectively blocked as attentiveness is not part of TV's standard audience measurement systems. We propose a possible solution to this unfortunate impasse which you may---or may not agree with. Interested? To find out more why not subscribe to our hard hitting report and learn the realities about TV attentiveness---how it has developed over the years, where we are now and how we might move more aggressively forward. https://lnkd.in/erSjyzB6 TV Viewing: The Attentiveness Factor mediadynamicsinc.com TV Viewing: The Attentiveness Factor TV Viewing: The Attentiveness Factor TV Viewing: The Attentiveness Factor mediadynamicsinc.com
HOW CAN WE MOVE ATTENTIVENESS FOR TV FORWARD? This is the question we pose in the third chapter of our new report on TV attentiveness, just released to subscribers. In it we point out that many potential users of such data are standing idly by---or are not involved---while mass usage is effectively blocked as attentiveness is not part of TV's standard audience measurement systems. We propose a possible solution to this unfortunate impasse which you may---or may not agree with. Interested? To find out more why not subscribe to our hard hitting report and learn the realities about TV attentiveness---how it has developed over the years, where we are now and how we might move more aggressively forward. https://lnkd.in/erSjyzB6 TV Viewing: The Attentiveness Factor mediadynamicsinc.com TV Viewing: The Attentiveness Factor
HOW CAN WE MOVE ATTENTIVENESS FOR TV FORWARD? This is the question we pose in the third chapter of our new report on TV attentiveness, just released to subscribers. In it we point out that many potential users of such data are standing idly by---or are not involved---while mass usage is effectively blocked as attentiveness is not part of TV's standard audience measurement systems. We propose a possible solution to this unfortunate impasse which you may---or may not agree with. Interested? To find out more why not subscribe to our hard hitting report and learn the realities about TV attentiveness---how it has developed over the years, where we are now and how we might move more aggressively forward. https://lnkd.in/erSjyzB6 TV Viewing: The Attentiveness Factor mediadynamicsinc.com TV Viewing: The Attentiveness Factor TV Viewing: The Attentiveness Factor
