Ok, so further research on the topic of what traditional media can learn from the rising influence of "creators" in the news (which aligns with some thoughts I've had for a while on this issue): Individual creators often work hard to demonstrate ability, benevolence, and integrity to build trust with their audiences. They narrate their expertise, respond to reader questions or suggestions, and interact with their critics — all tactics that help build trust. News institutions have put less effort into building trustworthy relationships with audiences, and journalists at large institutions do not always have the license to engage independently with audiences in ways that could increase trust. In addition, journalists’ interests are not always aligned with their employers, and they sometimes have a hard time overcoming the trust issues that audiences have with their employers. https://lnkd.in/ekQFk-Jt The Future of Trustworthy Information: Learning from Online Content Creators by Julia Angwin via Shorenstein Center on Media, Politics and Public Policy at Harvard Kennedy School
The fact that public confidence in the trustworthiness of MSM is sinking does not mean that MSM has become less trustworthy. The fractionalization of the press and proliferation of news creators suggests that the public will gravitate to sources with which it agrees, regardless of whether those sources are trustworthy or not. If the MSM uses a divining rod to cater its presentations to audience appetites, we're lost.
Spot on, M. Journalists are still way, way behind the curve when it comes to understanding and applying tools of analysis and communication long used by other professionals. A simple example: I find it impossible to navigate a daily edition of the NYT online.
Currently reading: "Never Lead Alone - 10 Shifts from Leadership to Teamship" by Keith Ferrazzi
3wIDK Michelle - I am all for the cross-pollination of ideas across industries, but journalism is different. There is no democracy without a healthy and proper Fourth Estate. When journalism reaches a point where it's looking for inspiration from (what we effectively) self-serving grifters then something isn't right. Put another way, journalism should be looking for higher standards not assimilating into grifter mediocrity. In fact, it's the race to the bottom that's gotten journalism to where it is now. And we're going to double down on that mistake? Gawd, I hope not. if the future of The Fourth Estate is following the lead of "creators" we're in trouble (and it's not some single elected person's fault). There's got to be a better way. Harder? Sure. But we need better, not more, and certainly not more of the same.