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Unlocking Massive Revenue Growth: The Untapped Potential of Subten Million Revenue Businesses Discover the untapped growth opportunities in subten million revenue businesses. Learn how to optimize and perfect all aspects of your business to unlock massive revenue growth. Don't miss out on this game-changing strategy! #RevenueGrowth #BusinessOptimization #UntappedPotential #BusinessGrowth #RevenueOpportunities #OptimizeYourBusiness #BusinessStrategies #SmallBusinessTips #GrowthHacks #BusinessSuccess Michael Frankel

You're running a business and doing well, and so you're thinking about going into a new area of business with a slightly different ICP. How do determine your path forward? This came up in a call today; the scenario exactly as described above. A friend was looking at moving into a tangential business area with a different ICP because he could, but he wasn't sure if he should. So I asked, "what's the TAM, SAM, SOM?" Pretty quickly he said "I don't really know." "Well, why go into another area if you don't how much of the market is left to take here? Maybe you could triple or even 10x your money by going deeper here? After all, you already have a strong foothold." I replied. After a few minutes, it became pretty clear that there may be huge potential being missed, but the strategies he was using to address the market weren't challenging his competitors in a meaningful way. It appeared to me that he was taking the scraps of what was left by the big players (even though he's aiming for 10M ARR this year). So what was the answer? First off, know your TAM, SAM, SOM so you know how much is available and where the available markets are. Then put together plans to go after those markets. Instead of going wide, go deep and own the market so completely that no one can ever challenge you. That's how you win.

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