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𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐌𝐢𝐜𝐫𝐨𝐇𝐚𝐫𝐯𝐞𝐬𝐭 𝐚𝐭 Food ingredients Europe 2024 Our Head of Growth Julian C. Schildknecht and Junior Marketing Strategist Inês Soares had an insightful experience at one of Europe’s most significant ingredients events, Food ingredients Europe, which takes place this year in Frankfurt on November 19th-21st. The event was brimming with innovation and insights shaping the future of food. Here are the key trends and takeaways we found most inspiring: 🍎 𝐇𝐞𝐚𝐥𝐭𝐡-𝐃𝐫𝐢𝐯𝐞𝐧 𝐅𝐨𝐨𝐝 𝐓𝐫𝐞𝐧𝐝𝐬 Consumers are prioritizing health more than ever, with a strong focus on preventive nutrition. Functional ingredients targeting gut health, immunity, and overall well-being were front and center, signaling a shift towards proactive, health-focused food choices. 🌟 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐓𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 Protein emerged as the undeniable star of Fi Europe. Whether from traditional or alternative sources, its versatility and importance in food innovation were clear. It’s exciting to see how this vital nutrient continues to inspire creativity across the industry. 🐾 𝐏𝐞𝐭 𝐅𝐨𝐨𝐝 𝐓𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐒𝐭𝐚𝐠𝐞 For the first time, pet food was featured at Fi Europe, reflecting the growing demand for premium, health-focused nutrition for our furry friends. It’s a testament to how human food trends are influencing the pet food space. 🍽️ 𝐓𝐚𝐬𝐭𝐞-𝐃𝐫𝐢𝐯𝐞𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 From bold startups to established players embracing fresh approaches, the emphasis on delivering exceptional taste is driving the next wave of food innovation. The event confirmed what we already know at MicroHarvest: 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘧𝘰𝘰𝘥 𝘪𝘴 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦, 𝘩𝘦𝘢𝘭𝘵𝘩-𝘧𝘰𝘤𝘶𝘴𝘦𝘥, 𝘢𝘯𝘥 𝘱𝘳𝘰𝘵𝘦𝘪𝘯-𝘱𝘢𝘤𝘬𝘦𝘥—𝘢𝘯𝘥 𝘸𝘦’𝘳𝘦 𝘵𝘩𝘳𝘪𝘭𝘭𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 it! What were your favorite moments or trends from Fi Europe?💬 #FutureofFood #FoodTech #FIE2024

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Ján Janošovský

Unleashing ESG through Biotechnology 🚀

3w

𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐓𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 - especially when you consider how much crude protein is being imported to Europe 🎯

Julian C. Schildknecht

⚡💚 Bringing impact-driven B2B Tech to market | Head of Brand and Growth @MicroHarvest

3w

The energy in the industry right now is absolutely electric—it's amazing to see so many passionate innovators driving meaningful change! 🌍 The explosion of alternative proteins is especially inspiring, as it’s exactly what we need to address the global protein gap. Let’s keep the momentum going! 🚀🍽️

Inês Soares

Jr Marketing Strategist @ MicroHarvest | Biological Engineer @ Instituto Superior Técnico | Team Leader of Consulting @ Guinanos

3w

Such an exciting time for the industry! The innovation around alternative proteins is truly inspiring. Let’s keep pushing forward! 🚀

Lucas Leão Camargo

Transforming Brewer's Co-Products into Sustainable Value for a Circular Economy

3w

Dear colleagues from MicroHarvest, great post! I am curious to hear and learn your inputs about the upcycled ingredients trends. What was/is your perception of that topic during the Food ingredients Europe 2024 and exhibitor's approach? Thanks!

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