Great topic Melbourne Press Club.
Australian Associated Press (AAP) Factcheck and global factcheck outlets came to our aid in 2022 to set the record straight when it came to incorrect claims on social media about 'sudden arrhythmic death syndrome' or 'sudden adult death syndrome' and COVID-19 vaccines.
As an organisation that prides itself on providing evidence-based information, this was really concerning for our Institute, not to mention the researchers at the coalface dealing with the brunt of this.
One option is not to engage but in this case, there was an avalanche of misinformation. And, as per the discussion today, it was of a consequential nature and there was evidence to show it was false.
The learning for us in this situation when facing such a significant amount of dis/misinformation, which quickly took on a life of its own on social media, was to proactively reach out and engage with factcheck organisations as one lever to help set the record straight.
Interested in the views and experiences of others? Catherine Butterfield Christine Elmer SCMP MAICD Melea Tarabay Ursula McGinnes
It’s the curse of the information age and a profound challenge for journalists and media workers - identifying and dealing with misinformation and disinformation.
Now, in a free webinar series on Mis/Disinformation, the Melbourne Press Club invites you to hear from the experts on how to deal with the “Mis and Dis’’ problem.
Book now: https://lnkd.in/e8aqhe3C
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