Mike Smith’s Post

Worried TV-Production Client Gives Us the Fingers   Creating a TV advertising campaign for your company is fraught with peril. If things go right, your company benefits and your star rises. If things go wrong, the finger of blame points to you and your star could flame out. Our CLIO and Emmy-winning team has been producing effective, affordable TV campaigns for three decades. Shooting and repurposing to add versions and value. Helping make each client’s star burn a bit brighter. (See a sample of our work in the comments below). Contact us today to get your project underway with our free, 15-minute Jumpstart Session™. And ask about special pricing for first-time clients.   Deep breathing? Transcendental meditation? Primal screaming? How do you handle the stress of creating video content? Let us know in the comments below. Beardboy.com #beardboyproductions #videoproductioncompany #corporatevideo #brandingvideo #videoagency #animationcompany 

🎥 Crafting the Perfect TV Commercial 📺 Creating an effective TV ad requires strategy, creativity, and precision. Here’s how you can ensure maximum impact: 💡 Have a big idea 📝 Write a compelling script 🎬 Hire a professional production company ⏰ Plan your ad slots carefully 🔁 Ensure frequency for better reach 🎧 Align audio and video perfectly 💬 Ready to make your brand shine? Let’s get started! #TVCommercial #MarketingStrategies #AdvertisingTips #FriendsMedia

Wondering how to make a TV ad that doesn’t just stick in people’s minds but also goes viral? 🤩 Check out these tips! From relatable storytelling and eye-catching visuals to call-to-actions that get people tapping instantly. ⚡️ Let’s level up your ad game so it doesn’t just air but makes waves! 📺🔥

FUN FACT: 📺 Before the days of rectangular 16:9 HD TV's, we never saw the full films we watched on television. This is because our screens were in a 4:3 square, and cinemas only - had the full view. Black cinema bars helped squeeze the full picture in, but it would never fill the entire screen - agitating viewers a lot back then, and again in today's times. To fix, an operator working at any of the local broadcasters, would keep "the action" in the middle of your screen by manually (and tediously) panning and scanning a film before it goes out. 📽️ 🛰️ 📡 👇🏼👆🏼 The art was not to lose the story, as the sides plus lots of background had to be literally cut off. If not, those sides would run over the faces of the actors when not cutting them out completely. We see it with music videos in Reel Format every day now: An ear floating around but the lead singer nowhere in frame to be seen ... Social Reels (YT Shorts) flip the script on the old problem literally to 9:16, and should be added to deliverables for companies and broadcasters that regularly deliver the same video to Youtube (or TV) and also double them up as YT Shorts or Instagram, Facebook and Tiktok Reels. The default setting on Instagram complicates matters. AI can take care of it automatically with plugins, and our company can assist in a very affordable bulk-agreement to take the strain off your editor. We do it with care and we do it manually. It is often shrugged off because it's for the Socials, but producers, creatives, musos and marketing heads must remember that their online marketing content faces a much larger audience than the band, channel or service already has. Uploading a video 16:9 as-is, will almost always result in a Reel that looks shoddy or untidy. Especially in fast shots like action scenes where lots is happening. Panning and Scanning is a sleek value-add, but does take some time to set aside for each video that is ultimately income. It's your brand, marketing and product in one. Make it mooi. 👌🏼 #contentalteration #talktome #reels #cropping #panning #scanning #videos #musicvideos #shows #films #trailers #marketing #shorts #tksstudios #bands #brands #broadcasters

Entertainment companies need to treat social media like a comfort tv show by creating a "signature series" 🔴Create 1 or 2 engaging video formats. 🔴Relax. That's how I increased reach 75% for 1 client & you can too, I believe in you❤️ #socialmedia #entertainment #socialmediamarketing

Exciting Update: A new episode of 'Who's Funny?' is coming soon, available on Roku, Amazon Fire, and all Connected TV platforms. In my journey from music to media, I've learned the importance of engaging content that not only entertains but connects. 'Who's Funny?' is a reflection of this belief, aiming to bring laughter and light-hearted moments to our audience. Don't miss out on this opportunity to enhance your digital offering with quality comedy content. Stay tuned. #MediaProduction #EntertainmentIndustry #DigitalContent

The era of breakthrough TV commercials is tougher than ever. With brands competing against endless viral videos, binge-worthy streaming content, and on-demand everything, standing out requires more than just creativity—it demands strategy. Take Jeep’s 2020 Super Bowl ad, Groundhog Day. It wasn’t just funny or charming—it worked. Why? Because it nailed two critical components of great marketing: branded utility and a killer hook. 🚙Branded Utility: Jeep wasn’t the star, but it was the perfect costar—seamlessly integrated into the story, making the ad not just memorable but meaningful. 🪝 The Hook: Groundhog Day met the Super Bowl on Groundhog Day. Add Bill Murray—quirky, authentic, and the embodiment of Jeep’s adventurous spirit—and suddenly, you’ve got a winning formula. 🏆 As Emmy-winning director Mike Jurkovac says, “Bill Murray and the hook helped Jeep win the Super Bowl.” ℹ️ The takeaway? Whether you’re crafting a Super Bowl ad or a LinkedIn campaign, find the hooks that make your message unmissable. Learn how Jeep pulled it off: https://lnkd.in/gQPzB3g9

The length of a video doesn’t necessarily determine the cost to create. There’s a common misconception that: → short video = cheaper to create → longer video = more expensive That’s not always true. Here’s an example: TV ads can cost hundreds of thousands. Sometimes millions. Yet most are 30’s long. Thats because they’re resource heavy and involve many creative elements, crew etc. (I give specific examples in this video) Yet you could commission a relatively simple interview that’s 2 mins in duration with some supporting footage to enhance the story, for just a few £k. Don’t overthink the length of the video. Focus on the impact you need to create, the story you want to tell, and the result you need for your budget. The rest will follow. —————————— Need a series of trust-building videos like this one? DM me 📨🎥

Ouch. This is embarrassing! 🫣 I'm a video guy. A broadcasting professional. I also am co-founder of a creative agency. We lost £50k by having a video pitch meeting which was less professional than another company. Those small details can really make a difference between winning and losing pitches. If you need help comment 'SUPPORT' and I'll send you a link to help you. #videocoach #contentcreation #videomarketing

So, you've just received that jaw-dropping video from your agency. Cue the excitement, right? 🎉 But then reality hits: getting it seen or heard means shelling out some serious cash. Whether it's through social media ads or traditional channels like radio or TV, promoting your masterpiece doesn't come cheap. 💸 Lance Kistler recently dropped some truth bombs on this topic, emphasizing the role of producers in the creative process: "Producers are the glue that binds a project together. The sooner you have a good producer involved, the better the outcome will be." #GOLD It's not just about making something great; it's about making sure it gets the attention it deserves. That's where a savvy producer comes in handy. They can help you navigate the murky waters of promotion, ensuring your masterpiece doesn't get lost in the noise. #CreativeProcess #ProducersMatter #Promotion101