Mike Verret’s Post

If your message isn't clear, you're leaving money on the table. Here’s what happens when your brand lacks clarity: ➡ Potential clients don’t engage in conversations. ➡ You miss sales opportunities. ➡ Visitors leave your website before they even understand what you offer. To fix this, your business messaging needs to nail these points: ➡ Who you serve ➡ What value you bring ➡ How your offer stands out ➡ Why you're in business ➡ What sets you apart from the competition Quick Tip for Founders💡 Ask 5 friends or family members to visit your #website and #LinkedIn profile. Have them summarize your business in one sentence. If they struggle, it’s time to simplify your messaging.

5 types of brand stories that'll help you engage and connect with your audience.👇 1. Share why you started your business. What drives you to show up for your clients every day? 2. What has been a client(s) highlight for you this year? What part did you play? 3. Is there a client success you're proud of? Share your journey from start to the destination. 4. What challenges have your clients overcome with your help and how will it benefit others who need your help? 5. Share a BTS of your day to day. What processes, systems, tasks do you do to help your customers? PS: Always include a WIIFM (what's in it for me?) to make it relevant for your audience.

The #1 Mistake Business Owners Make on LinkedIn Is that they focus a but “too much” on self-promotion No one cares about how great your services are What they care about? YOU. 👉 Your opinions 👉 Your insights 👉 Your stories People don’t want to be sold on Linkedin ❌ They want to form connections ✅ Your posts shouldn’t be a never-ending ad for your business. Instead, they should:  → Start conversations. → Build trust. → Offer value. So, here’s the fix: Stop being the brand….  And start being the person behind the brand. That’s how you turn connections into clients. Repost ♻️ to let others know P.S. Have you fallen into this trap?

The #1 Mistake Business Owners Make on LinkedIn Is that they focus a but “too much” on self-promotion No one cares about how great your services are What they care about? YOU. 👉 Your opinions  👉 Your insights  👉 Your stories People don’t want to be sold on Linkedin ❌ They want to form connections ✅ Your posts shouldn’t be a never-ending ad for your business. Instead, they should:  → Start conversations. → Build trust. → Offer value. So, here’s the fix: Stop being the brand….  And start being the person behind the brand. That’s how you turn connections into clients. Repost ♻️ to let others know P.S. Have you fallen into this trap?

Stop letting others dictate what your voice should sound like on LinkedIn. You’re not here to run their business - your voice is what matters. Some people will connect with it, others won’t - honestly, that’s fine. The goal is to attract the right people to your business, and keep things real for them from the very start. No surprises. How do you find your voice? 🌎 Speak up and write often - over time, you’ll discover natural phrases and ideas that align perfectly with your brand. 🌎 Listen to what you’re saying to prospects - they’re already giving you the building blocks for your brand’s voice. 🌎 Refine your voice so it feels authentic and true to both you and your business. Remember, don’t borrow someone else’s voice - it’s yours people need to hear.

🌟 "How do you get bookings? How did you scale your businesses? How have you grown your audience?" 🌟 I get asked these questions often, and the answer is simple: I see myself as high value. The key is to create a high-value service or product and brand it authentically in your own language and style. It’s about being true to who you are and making sure your audience knows they won’t find another like you. Remember, your uniqueness is your power. Embrace it, own it, and watch your business thrive! 💪✨

I have tried EVERY strategy in the book to get business through LinkedIN but nothing worked. This is what my prospects(now clients) come to me saying. And here's what I ask them: ↪️Do people actually understand the value you offer? Your profile and posts need to clearly communicate not just what you do, but how you solve specific problems for your target audience. If potential clients can’t quickly grasp how you can help them, they’ll move on. And here's a framework that will help you refine your messaging: VOICE! V - Value Proposition Focus Key Question! O - Outcome-Centric Messaging! I - Identify Pain Points! C - Clear & Concise Communication! E - Emotional Connection! Want to ACTUALLY know how this framework works? Comment "VOICE" and I'll show you!

🌟 𝐏𝐫𝐨𝐟𝐢𝐭-𝐎𝐫𝐢𝐞𝐧𝐭𝐞𝐝 𝐇𝐚𝐛𝐢𝐭𝐬 𝐟𝐨𝐫 𝟐𝟎𝟐𝟓: 𝐀 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫! 🌟 At BRIQUE Technology Solutions, we believe this simple yet powerful habit—showcasing your personality—can transform connections into opportunities.  Why it works: • People connect with YOU, not just your business.   • Authenticity builds trust, turning strangers into loyal clients.   • A strong personal brand supports business growth effortlessly.  With AI tools, SaaS platforms, and video marketing, standing out has never been easier!  Let’s embrace this habit in 2025 and grow together. 🚀  #BusinessSuccess

Don't hide your values. Showcase your values. They'll draw in the right audience. Your audience will never buy from you if they don't trust or like you. Being genuine is the simplest and most affordable way to attract an audience you can monetize. Here's how I attract a valuable community of like-minded people. 1. Listen more, talk less. 2. Be intriguing to attract interest. 3. Network authentically & do research. 4. Ditch small talk 5. Prioritize quality over quantity. 6. Cultivate existing relationships. 7. Attend virtual events 8. Respond promptly and thoughtfully. 9. Stay focused on your audience's needs. 10. Offer solutions, don't just sell. 11. Practice empathy and understanding. 12. Be transparent about your business practices. Nobody said it's easy, but it's worth it. In today's world, being genuine is a powerful tool. People crave authenticity and value-driven brands. Harness this power, infuse your business with your core principles, and watch your network and leads thrive. It works for me; it can work for you, too. Remember, no matter how you slice it or spin it your business is a reflection of you.

I know you've been wondering why you get crickets in your DM after posting 5x a week on LinkedIn. And even when you do the outreach yourself, you get no reply. There's only one issue. You're not in a proper position to make your clients want to do business with you. Your content is amazing. You even highlighted how you'd be of great help to your ideal clients. But they don't trust you enough to do business with you because of your poor positioning. Would you rather keep losing these ideal clients of yours? Or you'd quickly send a DM with the word “POSITION” so you can get to work with the clients of your dreams and help them bring a lasting solution to their problems? Let me know what you think in the comment section.