A Prescription for Driving Consumer Healthcare Success in Pharmacy Are you involved in marketing and selling Consumer Healthcare brands in the pharmacy channel? If so, you’ll know it’s a rapidly evolving marketplace with constant changes in retail pharmacy structure and the regulatory environment. It’s also unique as the Pharmacists are the key influencers at the heart of every sale and owners of the selling environment. In conjunction with Consumer Healthcare Products Australia, I’m running a 2 – day workshop in May, leveraging the global best practice from XPotential to drive consumer healthcare brand success. We’ll cover, amongst other things: · The structure, evolution and trends in the Australian Pharmacy environment and how this will impact your brands. · How behavioural economics can improve the impact of your brand in driving health literacy (and enhanced patient compliance). · How different Pharmacy Groups work and the likely impact on your selling environment. · Provide insights into Pharmacist needs and drivers to improve your effectiveness in marketing and selling. A link to more details can be found in the comments, or message me for more information. Out of interest, how often would you visit a pharmacy every year? Please let me know in the comments. #pharmacy #consumerhealthcare #healthcare #marketing #sales #training
Join us for this new two day workshop, Driving Consumer Healthcare Success in Pharmacy on 7 & 8 May 2024. Led by Mike Harley (GAICD), Managing Director, XPotential Australia New Zealand. Mike will help you understand the unique structure of the Australian Pharmacy environment, its evolution and implications for consumer healthcare businesses striving for brand growth. Get the low down on how Pharmacy groups work with pharmacy owners and how this impacts brand listing and promotion. For more info: https://lnkd.in/gVHf82Ef #pharmacy #sales #marketing #training
Michael Harley
8mo
Steve Sowerby, Sita Sussangkarn, David Low for your information.
Sarah Makris
8mo
Once i had children i felt like the pharmacy was my second home now i think its more like twice a month
Lucy Owens
8mo
I find a great pharmacist can sometimes save a trip to the GP Mike Harley (GAICD)
Rick Merten
8mo
Good luck, I hope this goes well
Mei Ouw
8mo
I would visit a pharmacy at least 20 times a year Mike. If it's something like a chemist warehouse - more so, as they have so much more then just medication.
Good luck with the workshop Mike - Consumer healthcare success is important for everyone.
Kath Walters 📚
8mo
Great that you are sharing this important industry news, Mike
Hoping the workshop goes really well Mike Harley (GAICD). Thankfully not very often now that I have many natural solutions at my fingertips!
Robyn Greaves
8mo
Good luck with the workshop Mike, an important topic.
Non-Executive Director, Sales, Marketing, International Business and Strategy
8moThis may be of interest to you or your team Marcelo Quiroga, Marit Hannemann, Heinie Wynne. Hope all is going well.