Mike Isaacs’ Post

Today, I want to take you behind the scenes to see what it's like to be deeply entrenched in the vibrant world of sports tourism. 🏟️ 📅 Event Highlights: Last week, I had the incredible opportunity to attend the Champions League preliminaries. Witnessing the roaring crowds and the intense atmosphere fuels my passion and gives me unique insights into how sports can significantly boost local economies. Every cheer in the stadium is not just for the game but also celebrates the unity and economic upliftment that such events bring to host cities. 🤔 Reflecting on Sustainability: As we enjoy these spectacular events, it's also crucial to reflect on the sustainability of sports tourism. With the increasing number of events each year, we are responsible for promoting eco-friendly travel options and supporting local businesses prioritising sustainability. 🌍 Global Connection: Sports have a unique way of connecting people globally, and as a sports tour operator, I strive to make these connections smoother and more enjoyable. Whether ensuring hassle-free travel arrangements or providing the best local experiences, every detail counts towards making sports tourism a memorable adventure for all fans. As we look forward to more events, let's continue championing the spirit of sportsmanship and the growth of sustainable sports tourism. Share your thoughts or experiences with sports events in the comments below! #Sport #Tourism #CustomerExperience #Sustainable

🏅 Do you travel for sporting events? ⚽ While watching the European Championship in Football, I'm reminded of when I relocated to London for a couple of months in 2012 to be there for the Olympics. What a great decision that turned out to be. Besides seeing a lot of great events and athletes, the atmosphere in the city was unmistakable. A month long party. Of course, it didn't hurt that team GB had an incredible haul of medals. Sport can boost the attractiveness of a destination in many ways; Increased Visibility: Major sporting events put a global spotlight on the host city, showcasing its landmarks, culture, and infrastructure to a massive audience. This exposure can spark interest in visiting the destination in the future. Boosted Tourism: Sporting events draw in large crowds of athletes, fans, and media personnel. This influx translates to increased hotel bookings, restaurant visits, and spending on local attractions, boosting the city's economy. Improved Infrastructure: To host large-scale events, cities often invest in upgrading their transportation networks, stadiums, and other facilities. These improvements benefit the overall visitor experience in the long run, if well planned from the beginning. Positive Image: Successful sporting events can project a positive image of the host city, highlighting its ability to organise large-scale events. Legacy Projects: Some events leave behind lasting legacies in the form of new sporting facilities, public spaces, or urban regeneration projects. These can become tourist attractions in themselves. 🎾 What sporting event have you travelled to, and did the experience make you return to the same destination at a later date? #sportstravel #travel #deeptravel #destinationmarketing 📸 France - Sweden in the Handball Final of London 2012 Olympics

Paris's iconic bouquinistes have won the battle to stay in place this summer, avoiding displacement due to the Olympics. Despite the win, Parisians in general are voicing concerns over the upcoming event's impact, including traffic and increased surveillance. The debate on the pros and cons of hosting large-scale sporting events like the Olympics continues. While some argue for long-term infrastructure and economic benefits, others point to the high costs, environmental damage, and the disruption to local communities. A recent study suggest that the positive impact on tourism from such events is often offset by the deterrence of regular tourists, leading to a net decrease in visitor numbers in many host countries. The researchers looked at how things have actually turned out for major sporting events around the world between 1995 and 2019. They found that many of the events had the opposite effect on tourism: Those who would normally have come as tourists chose to go elsewhere precisely because of the event. As a result, the host countries received fewer tourists than they had anticipated. The researchers specifically looked at the Winter and Summer Olympics and the FIFA World Cup and their effect on international tourism. They compared data on the number of tourists expected without the events and data on the actual number of tourists who came to the countries that had just hosted. Of the 18 host countries included in the study, 11 experienced a decline in tourism. Three experienced no change. However, four countries saw an increase in tourism. This applied to the FIFA World Cup in Japan and South Korea in 2002, the FIFA World Cup in South Africa in 2010, the Summer Olympics in China in 2008, and the Winter Olympics in Russia in 2014. "Our results show that it's easier to get people to travel to countries that are less common destinations for tourists - for example, in Asia or Africa," Ivan Savin, one of the researchers behind the study, writes in this article. Is the overall value and approach to hosting these global events being called into question? Can it be that hosting events are less attractive than we think? #ParisOlympics #CommunityVoices #SustainableTourism #UrbanPlanning #CulturalHeritage #tourismindustry #travelindustry #tourism #sustainabledevelopment https://lnkd.in/ds76MWzB

Are you interested in learning more about sports tourism? Join Cydney Marks-Nicholes and I for a great conversation about Tips, Trends and Challenges associated with sports tourism.

Starting the week with a brilliantly funny and beautifully shot campaign from Switzerland Tourism featuring Mads Mikkelsen and Roger Federer. ⛰ As if Switzerland wasn’t already a top travel destination, this campaign makes it even more irresistible by showcasing breathtaking landscapes covered in golden autumn foliage—enough to make even celebrities swoon. While Switzerland is well-known for its summer and ski seasons, this campaign aims to attract visitors year-round, and here’s why it will succeed: 🚃 Operating in the highly competitive travel and holiday category, Switzerland Tourism faces the challenge of standing out among countless picturesque destinations. However, by injecting humour—a rare approach in travel advertising—this campaign cuts through the noise. According to System1’s ‘Test Your Ad,’ it over-indexes on “amused,” a key factor in driving engagement, attention and long-lasting business effects. 😂 Humour also aids memorability, and the key takeaway after watching the ad is simple: "Switzerland." Exactly what they’re aiming for! Check out Test Your Ad to see how your campaigns fare amongst consumers: https://lnkd.in/eMhNhQBB #Marketing #Advertising #Switzerland #RogerFederer #MadsMikkelsen Andrew Tindall Jon Evans Vanessa Chin Jess M. Freddie Laughton Colin Jenkinson Melissa Rosenthal Bruce Bickerton

In Europe, sports tourism is on the rise. Will local infrastructure be able to accommodate large amounts of visitors in the near future? Read more about the rise of sports tourism in Europe: https://lnkd.in/gS6NdreP

American Express’s “2024 Global Travel Trends Report” demonstrates a surge in #sportstourism, particularly among #Millennials and #GenZ. The report found that 67% of the younger generations are keen to travel for sporting events in 2024. Soccer, basketball, and Formula 1 racing are the top sports they are traveling for. Popular destinations include #Miami, New York, Paris, and Las Vegas, with events like the Miami Grand Prix and the Summer Olympics being key attractions. According to the study, 77% prioritize the right travel experience over cost.

2024 Adapted Sport Economic Impact Study Aims to Capture the Economic Power of Adapted Sports and Tourism in the United States https://lnkd.in/ecrWyCkT

🌍 The Magnitude of the Paris 2024 Olympics 🇫🇷 The upcoming Paris 2024 Olympics is monumental, showcasing the pinnacle of athletic achievement and leaving a lasting legacy. Here are some key highlights and facts: Economic Impact 💰 - Estimated Economic Boost: The Paris 2024 Olympics are projected to generate an economic impact of €10.7 billion ($12.2 billion) for France. - Job Creation: Over 150,000 jobs will be created across various sectors, including construction, tourism, and event management. - Media Rights Revenue: The event is expected to generate significant revenue from media rights, contributing to the overall economic impact. New research from Ampere Analysis shows that the 2024 Summer Olympic Games in Paris is on track to reach its $1.34bn sponsorship revenue target, representing a 60% increase in sponsorship revenue compared to the Tokyo Olympic Games of 2020. Infrastructure & Legacy 🏗️ - New Facilities: Paris 2024 will see the construction of state-of-the-art sports facilities and the renovation of existing ones, ensuring a robust legacy for future generations. - Legacy Projects: Key infrastructures like the Olympic Village and sports venues will be repurposed post-Games to benefit local communities and sports development. - Sustainable Development: Emphasis on sustainability with green infrastructure and eco-friendly transportation options. The city is investing approximately €1.5 billion in sustainable infrastructure, including the construction of 11 new venues designed to meet high environmental standards. These venues will utilize recycled materials, energy-efficient systems, and green roofs. Paris aims to achieve a 50% reduction in carbon emissions compared to previous Olympics and has committed to ensuring that all new facilities are built with a focus on long-term environmental impact. The emphasis on sustainability is expected to set a benchmark for future Olympic Games and large-scale events worldwide. Security Measures 🛡️ - Comprehensive Security: Deployment of 35,000 police officers, 18,000 military personnel, and 22,000 private security agents to ensure safety. Opening Ceremony 🎉 - Investment: Significant financial investment has been made in the opening ceremony, which will be held along the River Seine, promising a spectacular and unique experience. Athletes & Participation 🏅 - Number of Athletes:*6,800 athletes from 205 nations will compete, making it a truly global event. - Tourist Influx: The Games are anticipated to attract over 13 million tourists, boosting local hospitality and related sectors. Let the game begin :) #Paris2024 #Olympics #EconomicImpact #SportingLegacy #GlobalEvent #Tourism #Infrastructure #JobCreation #Security #OpeningCeremony #Athletes #MediaImpact Source: https://lnkd.in/dyXvq47e

According to the Sports Business Journal, 63% of respondents in a 2023 travel study for the sports sector identified youth and amateur sporting events as a top generator of room nights. ⚽🏐🏀 Economically, the sports travel industry had a direct economic impact of $52.2 billion in 2023, driven by over 200 million travelers and 73 million room nights (per Sports ETA). 💰 What does this all mean? Simply put, it's never been more paramount for housing companies to harness the power of software to meet their housing needs and generate more revenue from their events. That's why we created a guide to hotel booking software for housing companies. Check it out below. 👇 https://hubs.la/Q02F7Qd80