Mike Ryan’s Post

We’ve generated $24.5M for brands with Google Ads last month. Behind every campaign we run is these 7 principles: 1. Look for untapped potential 2. Effectiveness over Efficiency 3. Leverage our client’s advantages 4. Tailored approach 5. Facts-driven 6. Proactive consulting 7. ROI focus For more details, check out the carousel below. --- Having accurate data is crucial if you want to scale your brands. So we created some dashboards to help you out. Inventory management, competitor analysis - all the tools you need for scale. Grab it here: https://lnkd.in/diDBxcBT

Download the DigitalX 2024 report which arrives at a moment when the digital marketing sector is in a state of flux. While new performance marketing tools and methodologies have, at first glance, made it easier than ever to measure the effectiveness of campaigns and initiatives, marketers need to be sure they are tracking the right metrics for different customer groups. #digitalmarketing #retailtrends #retailinsights #retailmarketing #ecommerce #dtc https://lnkd.in/eUAAmzfH

Download the DigitalX 2024 report which arrives at a moment when the digital marketing sector is in a state of flux. While new performance marketing tools and methodologies have, at first glance, made it easier than ever to measure the effectiveness of campaigns and initiatives, marketers need to be sure they are tracking the right metrics for different customer groups. #digitalmarketing #retailtrends #retailinsights #retailmarketing #ecommerce #dtc https://lnkd.in/efkzGZMy

Last night, I attended this thought-provoking and very useful #online lecture by Rand Fishkin. Rand discussed different ways to stay ahead in #Digital_marketing. Some points that caught my attention were how difficult it is to track a multi-device customer journey, how search is not the only place where customers are influenced online anymore, and why stopping online advertising can sometimes lead to the same results to companies. Thank you for planning this, Digital Marketing Institute.

Unpopular Opinion: Most businesses are leaving money on the table with their digital marketing efforts. Here's why: 1️⃣ They're not leveraging data effectively 2️⃣ Their campaigns lack personalization 3️⃣ They're ignoring the power of multi-channel strategies Let me share a quick case study: For an e-commerce client, we implemented a data-driven, multi-channel approach. The result? A staggering 592% increase in revenue over just 3 months! 📈 How did we do it? • Deep dive into customer data • Personalized messaging across channels • Optimized conversion funnels • Continuous A/B testing The key? It's not about working harder, but smarter. 👉 What's your biggest digital marketing challenge right now? Share in the comments, and let's brainstorm solutions together! Need more hands-on help? Book a free strategy session at XceedGrowth.com and let's turbocharge your growth! 🏎️💨 #GrowthMarketing #DigitalStrategy #ROI

𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘄𝗲𝗮𝗽𝗼𝗻 in your digital marketing arsenal 𝘆𝗼𝘂 𝗱𝗶𝗱𝗻'𝘁 𝗲𝘃𝗲𝗻 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗵𝗮𝗱 with our upcoming webinar on 𝗚𝗼𝗼𝗴𝗹𝗲'𝘀 𝗔𝘂𝗰𝘁𝗶𝗼𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀. 𝗢𝗻 𝗔𝗽𝗿𝗶𝗹 𝟭𝟬𝘁𝗵 𝗮𝘁 𝟯 𝗣𝗠 (𝗖𝗘𝗦𝗧), join ecommerce aficionado Mike Ryan as he unravels the strategies that will set you leagues apart from your competition. Dive deep into the essence of competitive intelligence and discover how to leverage Auction Insights for a cutting-edge advantage. Mike's unique approach has already made waves, with marketers saying: "𝗬𝗼𝘂𝗿 𝘀𝗹𝗶𝗱𝗲𝘀 𝗵𝗮𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝗲𝗲𝗻 𝘀𝗵𝗮𝗿𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗼𝘀𝘀'𝘀 𝗯𝗼𝘀𝘀." This session promises a treasure trove of knowledge, revealing: 👉 A fresh perspective on Auction Insights, breaking down complex data into understandable frameworks. 👉 Secrets to crafting powerful custom metrics like Competitor Power. 👉 Rarely explored reporting methods that can change the game for you. 👉 The art of data storytelling, making Auction Insights data not just readable, but compelling. 👉 Linking Auction Insights with performance data for actionable insights. 👉 Strategies beyond competition, including co-marketing and multi-channel selling strategies. 𝗗𝗼𝗻'𝘁 𝗹𝗲𝘁 𝘁𝗵𝗶𝘀 𝗴𝗼𝗹𝗱𝗺𝗶𝗻𝗲 𝗼𝗳 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘀𝗶𝘁 𝘂𝗻𝘂𝘀𝗲𝗱. Secure your seat for an eye-opening journey through the hidden depths of Google Ads. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄: 🔗 https://lnkd.in/dYxm5sN7 #DigitalMarketing #Ecommerce #GoogleAuctionInsights #CompetitiveAnalysis #MarketInsights #Webinar

RQmedia is delighted to have been selected as a finalist in Google's Agency Excellence awards. Why does this matter? It means we are delivering our promise to our customers by ensuring best practices are all used. These include: Advanced AI-Driven Tools: We use Google's AI tools like Maximise Conversion Value, Target ROAS, PMax, and Broad Match to find new keywords and target valuable customers efficiently. Comprehensive Measurement Strategy: We track success using metrics like conversion rate, CTR, CPC, CAC and ROAS. We run Google Ads reports to refine strategies and align campaigns with client goals. Optimisation and Performance Monitoring: We optimise client accounts and monitor performance frequently. We test new approaches with Campaign Experiments to validate the effectiveness of new Google features. Creative Asset Utilisation: We use data from Google Ads on creative assets like images, videos, text, keywords, and settings to improve performance. Google Merchant Center Optimisation: We optimise our Google Merchant Center product feed from our feed provider FeedOps, use built-in and custom feed variables, and test to ensure compliance and align with user intent to ensure product sales. Does your agency have the expertise and know-how to drive performance this peak season? Reach out to me today - I am always happy to chat about your retail business. #proudgooglepartner #ecommerce #retail #peakseason #onlinesales

🚀 𝐁𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 by launching 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 with precision and efficiency 🎯 With 𝐀𝐬𝐜𝐞𝐧𝐝𝐎𝐧𝐞, you'll be connected to the leading advertising channels and platforms. Define your goal, set the budget, and select the area. Our platform will generate an intelligent, optimized investment recommendation by channel to help you reach your objectives. 🔍 𝐖𝐡𝐚𝐭 𝐬𝐞𝐭𝐬 𝐮𝐬 𝐚𝐩𝐚𝐫𝐭? We analyze all your campaign data, use your web analytics, and conduct a benchmark with over 𝟏𝟎,𝟎𝟎𝟎 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 sector to offer unique insights. Additionally, 𝐀𝐬𝐜𝐞𝐧𝐝𝐎𝐧𝐞 automatically configures each campaign line in your advertising accounts, ensuring total transparency. By integrating with advertising platforms, your campaigns are activated and optimized automatically. 💡 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 with 𝐀𝐬𝐜𝐞𝐧𝐝𝐎𝐧𝐞. Contact us to learn more! #AscendMakers #AutomatedMarketing #EfficientAdvertising #DigitalGrowth #SmartRetail #GrowthStrategies #PersonalizedMarketing

Great Ecommerce event at Google/YouTube’s offices learning how brands can prep for Holiday Peak season, and how digital ads and emails and can hook your attention. Something new I learned is that 79% of people say they trust testimonials and reviews as much as feedback from friends or family! Wow! The power of word of mouth! Awesome presentations from OMG Commerce and Raindrop 🙌🏼 #businessdevelopment #retailevent #beautybrands #wellnessbrands #fashionbrands #retailfulfillment #ecommercecommunity #marketing

The day I chose to start/join digital marketing is the best day in my life.I don't understand people who don't have digital products/courses , like what are you waiting for?if everything could shut down in this world where will you earn if you don't have your own digital products?Owning an online store is lucrative because it operates 24/7.We're making money anywhere and anytime since we have our own digital products🥳💰. #digitalmarketing #digitalbossacademy #startdigitalmarketing #Getyourselfadigitalproducttoo! #futuremillionaires