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Our Global CMO Matthew Graham sat down with Rachel Tipograph and Sarah Hofstetter for the BRAVE COMMERCE Podcast. They cover everything from our new innovations such as Ben’s Original ready meals with big, bold flavours, to the rise of #foodtiktok and how we’re adopting a human-to-human approach in our brand communication, and the uniqueness of our agency model that we’ve called 'The Kitchen'. The conversation touches on the way food is changing and the importance of playing to local nuance with local flavours, but that we also recognise that there are common meals eaten around the world that will continue to stand the test of time. It’s a great listen! You can check it out here - https://apple.co/4fBa50Y #BetterFoodTodayABetterWorldTomorrow #BraveCommerce #proudlyMars
In this episode of the BRAVE COMMERCE Podcast, Matthew Graham, Global Chief Marketing Officer at Mars Food & Nutrition, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss how Mars balances its iconic legacy with innovation to meet modern consumer demands. Together, they explore: ✨ How Mars integrates tradition with modernity to stay relevant in a competitive market ✨ The role of data-driven consumer insights in uncovering trends and shaping consumer-centric campaigns ✨ How innovation drives growth by creating products and campaigns that meet evolving consumer expectations 🎧 Listen here: https://lnkd.in/gUWEYu-7 #ConsumerInsights #Innovation #CPGMarketing #Mars #MarketingPodcast #BRAVECOMMERCE
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Matthew Graham did a great job sharing how a company that's been around for over a century stays abreast of the latest innovations.
Matthew Graham loved having you on the show!
Incredible episode!
Thanks for joining us on the BRAVE COMMERCE Podcast!