Milkshake®’s Post

I have wondered in the past two years, why advertising spending was much more resilient than IT services. My view was that advertising was a cyclical business, even more so than IT services and I couldn't tally why the advertising sector was going through better times than #ITservices. EuroLand Corporate provides a response: ● It forecasts that advertising expenses will grow by 5% in 2024, driven by - The U.S. Elections (representing ~$11bn in additional spending!) - The Euro football/soccer contest and the Olympic/Paralympic Games ● Sectors driving the growth were: travel & transport (+8.1%), still benefit from post-COVID traction, and media & entertainment (+6.5%) ● Digital advertising accounts for ~60% of advertising spending, led by technology, including GenAI, and retail media.

Dans l'univers du marketing, l'affichage en stade sportif se distingue comme une stratégie incontournable. Pourquoi ? Parce qu'il permet de toucher un public captif et passionné, au cœur de moments chargés d'émotion. Les stades offrent une toile de fond grandiose pour présenter votre marque, où chaque affichage peut devenir une partie intégrante de l'expérience des spectateurs. #SportsMarketing #MarketingStrategy #BrandVisibility

AVENT x UNDIZ 👙 : un partenariat créatif et dynamique. Comment créer la désirabilité auprès de GenZ tout en surfant sur des trends engageantes et fédératrices pour les communautés de la marque ? Mission relevée par les équipes d'Avent Media | groupe Olyn et de Mozoo. 🚀 Nous sommes fiers d'accompagner la marque Undiz dans sa stratégie de création de contenus. Nos équipes ont accompagné la marque de A à Z : ▶ Concept créatif ▶ Casting ▶ Tournage, réalisation, production et post-production ▶ Cession de droits d'image pour amplification média Bravo à la team Olyn : Sarah Mettoudi, Marielle Vaille et Lucie Le Squeren Caulfield 🔥

This is what happens in our real world. Influencers who have 0 #skills in anything selling #products and #services do not care & raise even more #overconsumption in our era. Real artists and creatives are in the back scene waiting for this big mascarade will finish once and for all. By the way, design is split in 2: #Functional and #Artistic (#Expression of ourselves), and sometimes we can find both together. In Companies or agencies in #UX we create #functional #experiences and help people to get a job done...they need to be valuable to end-users first. I do not think that if a Patient can not schedule an appointment with the doctor in a really easy way will be happy only if the "visual" represents the emotional state of the #designer.

🚕 J-1 🏁 Comme évoqués dernièrement nous allons annoncer la mise en place d'une campagne significative à Paris alors que les préparatifs pour les prochains Jeux Olympiques s'intensifient, notre client nous à fait confiance pour sa communication. Notre équipe dévouée est actuellement engagée dans le déploiement de cette campagne publicitaire innovante grâce à #ExperienceClient by Com' by us. Nous vous présenterons dans un prochain post le concept de l'Expérience Client vu par Com' by us qui changeras la communication #MOOH. Avez vous trouvez de quelle marque s'agit-il? Petit indice ⬇️ Voici un aperçu exclusif de la pose en cours. Nous vous invitons à suivre le lancement de cette magnifique campagne. #ExperienceClient #ParisOlympics #AdvertisingCampaign #Outdooradvertising #Combyus #StayTuned🚖🏅

Excellent concept, bravo!

This is going to be a two part post…too much information to lay it all out at ounce.I PART-1 “A Rebirth, From The Ashes…” The future is bright for French basketball. Of course, Paris Basketball is not the only organization doing work in the shadows. But it IS the capital team. When you take a step back, and look at the path and the current success they have achieved, how far they have come in only eight years...you have to take your hat off to all involved. With the phenomenal launch of the new stadium ready for the 2024 Olympic Games, this new ultra modern gymnasium is what basketball in Paris needed for over three decades…We finally got it! My old gym in Levallois, Marcel Cerdan (Mets92), named after the historic love interest of Edith Piaf "The Môme” - I swear I didn’t make this up - was at the time, the most modern and sexiest gymnasium a professional team could play in, in all of France. I kid you not. My home for three seasons. Proximity to the action on the floor, blue Italian marble exterior, limited court-side seating. One of the few gyms IN THE ENTIRE PARIS REGION, that was modern, had a parquet floor, equipped to record all of our games. That gym was 30 years old (LOL). I’ll give it to my other old team Nanterre 92, they get props for their renovation, but Marcel Cerdan was built from scratch! Just look at how far Paris Basketball has come in such a short time! Here is the game plan. How low, and how far, the organization, and basketball, have come. You be the judge… STEP-1 : ENOUGH IS ENOUGH (Franceinfo : 3 Paris ile-de-frane - May 17th, 2016) "Paris City Hall Wants to Suspend Its Subsidy for Patrick Balkany's Paris-Levallois Basket” - https://lnkd.in/gRKv_M_8 On Tuesday, May 17 (2016), the Paris council will vote on a motion requesting the removal of the city's subsidy to the Paris-Levallois basketball club. For political reasons. (…) That decision by the governing body and political leadership, overseen by the mayor’s office, to cancel the partnership and remove that €800,000 ($905,112) subsidy, set the stage for future, longterm investment and the arrival of David Kahn. Thus solidifying the future development of the Paris Basketball organization and team. With that moral and ethical “Sword of Damocles" hanging over the proverbial neck of basketball, no longer in the picture and the reboot accomplished, phase two could now be implemented… #hubertsodyssey #smwwglobalambassador #sportseducation #frenchprobasketball

🌍 Ils vont générer des millions de spectateurs Les Jeux Olympiques de Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 vont créer une opportunité sans précédent pour votre marque ! Avec une telle audience, la saturation publicitaire va rapidement devenir inévitable. Alors, comment rester visible lors de ce temps fort unique sans se perdre dans la masse de publicités ? 👉 Découvrez dans cet article, 3 opportunités pour que votre enseigne tire son épingle du jeu. Explorez des leviers stratégiques pas encore saturés par vos concurrents grâce à des exemples concrets : https://swll.to/asCUiwe #JeuxOlympiques #Paris2024 #MarketingDigital

🏅 In preparation for the Paris Olympics, Nike has launched a bold campaign "Winning Isn't for Everyone," which repositions the concept of performance at the forefront. 🚀 This campaign associates performance with ideals like self-improvement, effort, challenge, and resilience, contrasting with the more gentle and supportive approach to performance that currently prevails in brand messaging and consumer expectations. 👉 Why is Nike returning to a more demanding and potentially exclusionary view of performance? We explore this question in detail in our latest trend report, "Future of Sport." with Emmanuelle Chatenet from Pink Brain Le Bureau

En tant que professionnel(le) de la publicité, vous imaginez magnifier l'égo de vos clients en les plaçant sous les projecteurs des JO, captivant les visiteurs du monde entier. Mon plan? Une fusion unique de créativité et de stratégie, plaçant votre marque au sommet de la reconnaissance. Prêt(e) à faire briller votre égo publicitaire? 🌟🚀 #ÉgoÉclatant #SuccèsOlympique #GuideMe @GuideMe