mintBlue’s Post

💡 𝗪𝗲 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲 In the past 25 years, from Kyoto through the Paris Agreement, governments and corporations have overwhelmingly approached sustainability through the angle of Carbon Reduction. This tunnel vision has created two problems: ❶ Companies have made pledges that only address Carbon, with a prevailing focus on Reduction. “Net Zero" or "Carbon neutral" became the main goal, while those concepts - at the scale of a company - rarely make much sense. ❷ Nature is not part of the equation - and has no intrinsic value other than carbon being sequestered. Nature has remained just a tool that companies use to create products and services. Biodiversity has secured no inherent value. And non-carbon pollution, like ocean Plastic, has been left outside the conversation. ✨ 𝗕𝘂𝘁 𝘄𝗲 𝗮𝗿𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗳 𝗮 𝗽𝗮𝗿𝗮𝗱𝗶𝗴𝗺 𝘀𝗵𝗶𝗳𝘁 ✨ Since COP15, a new world is emerging. New regulations, new reporting standards that give more importance to nature, new success stories. Paving the way for new approaches where companies can grow Natural Capital and put in on their books. We envision a new world where companies don't restore ecosystems to sweep their mess, but rather delink their Reduction targets from their Regenerative targets, and focus on driving positive change. We see the advent of a new sustainability where leadership is not measured in ad-hoc activities within each business but rather becomes integrated within the strategy, products, customer channels of regenerative companies. Visionary leaders in industries like Banking, Payment, Telcos, Marketplaces, and Consumer Brands, are already part of this revolution, using Handprint. ... 𝗔𝗻𝗱 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 👋 #leadership #sustainability --- Visit our crowdfunding page to learn more and invest: 🔗 www.handprint.tech/invest

It’s time for spicy hot take again for innovation and forward thinking: I felt the effect of social proofing our journey of conscious lifestyle and creating sustainable product brand. The big question is to B or not to B, and how to stand out as a good company from the noise of good marketing. Thank you wonderful host The Onset by Alyse Lucey for having a panel of discussion - bridging the green skills gap across technology, finance, food and fashion retail. 1. Net Zero vs. Carbon Neutrality: - Net zero focuses on reducing total greenhouse gas emissions, while carbon neutrality targets only carbon dioxide. - Reaching net zero by 2050 is crucial to combat climate change, as emphasized by Clima by CEO Bruno Giulio D'Andrea 2. Sectoral Challenges and Opportunities: - OzHarvest represented by Eliza in Food Industry: 30% of food is wasted in Australia, costing households $2,500 annually. Reducing food waste is a key opportunity. - Fashion Industry with case study of OrotonGroup by Jason Reason from Thinksideways Measuring complex supply chain emissions is a challenge, but engaging customers through circular models like resale and rental presents opportunities. - Financial Sector represented by Dr Mona Mashhadi Rajabi Estimating climate-related risks and transition costs is vital for informed business decisions. 3. Practical Steps for Businesses: - Commit at the leadership level, understand stakeholder priorities, and start with scope 1 and 2 emissions. - Ensure transparency and verifiability when using carbon offsets and nature-based solutions. 4. Future of Sustainability: - Adopt a human-centered approach, accept climate change as a major issue, and drive cross-sector collaboration. - Fundamental shifts in business values, branding perception and collective action are needed to achieve true sustainability. Overall, the panel provided a comprehensive overview of the complexities and practical steps involved in the transition to net zero, with valuable insights across various industries. #sustainability #netzero #leadership #futureproofyourbusiness

🌍💼 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧𝐬: 𝐓𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭 𝐒𝐚𝐮𝐜𝐞 𝐭𝐨 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐮𝐜𝐜𝐞𝐬𝐬? Hey #LinkedInFam! Ever wondered if going green could actually put more green in your pocket? Buckle up, because sustainable supply chain management isn't just for tree-huggers anymore – it's the ultimate business hack! 🌱💡 🎢 Let's ride the sustainability rollercoaster and see how it can skyrocket your biz: 𝟏. 💰 𝐂𝐡𝐚-𝐂𝐡𝐢𝐧𝐠! 𝐂𝐨𝐬𝐭 𝐒𝐚𝐯𝐢𝐧𝐠𝐬 𝐆𝐚𝐥𝐨𝐫𝐞   Thought sustainability was expensive? Think again! It's like finding money in your old jeans, but better.   • Energy bills dropping faster than your phone battery? ⚡️   • Waste reduction that makes Marie Kondo proud 🗑️   • Long-term savings that'll have your CFO doing backflips 🤸♂️ 𝟐. 🛡️ 𝐑𝐢𝐬𝐤 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐨𝐧 𝐒𝐭𝐞𝐫𝐨𝐢𝐝𝐬   • Dodge regulatory bullets like Neo in The Matrix 🕴️   • Climate-proof your supply chain (take that, Mother Nature!) 🌪️   • Reputation management that's better than any PR team 🎭 𝟑. 🎭 𝐁𝐫𝐚𝐧𝐝 𝐈𝐦𝐚𝐠𝐞 𝐆𝐥𝐨𝐰-𝐔𝐩   • 73% of consumers are ready to change habits for the planet. Are you ready for them? 🛒   • B2B contracts that practically sign themselves ✍️   • Stand out like a unicorn in a field of horses 🦄 𝟒. 💡 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐚𝐭𝐢𝐨𝐧   • Products so cool, they make Tesla look like old news 🚗   • Processes smoother than your favorite barista's latte art ☕   • New markets? More like new worlds to conquer 🌎 𝟓. 👥 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐋𝐨𝐯𝐞 𝐅𝐞𝐬𝐭   • Investors throwing money at you like you're a sustainability rockstar 🎸💸   • Employees are more loyal than a Hufflepuff 🦡   • Local communities treat you like their hometown hero 🏆 𝟔. 🔮 𝐅𝐮𝐭𝐮𝐫𝐞-𝐏𝐫𝐨𝐨𝐟𝐢𝐧𝐠 𝐋𝐢𝐤𝐞 𝐚 𝐁𝐨𝐬𝐬   • Resource security is tighter than Fort Knox 🏰   • Adaptability that would make Darwin proud 🐒   • Competitive edge sharper than a samurai sword ⚔️ 𝟕. 📊 𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐃𝐨𝐧'𝐭 𝐋𝐢𝐞 (𝐚𝐧𝐝 𝐭𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐣𝐮𝐢𝐜𝐲!)   • ESG high-performers are leaving the competition in the dust 🏃♂️💨   • The 100 Best Corporate Citizens are laughing all the way to the bank 🏦 Ready to turn your supply chain into a lean, green, money-making machine? It's not just good karma – it's good business! 🌈💼 Drop a 🌱 if you're all in for sustainable supply chains! What's your biggest supply chain sustainability win? Share your story below and let's get this green party started! 🎉👇 #SustainabilityRocks #GreenBusinessIsSexyBusiness #SupplyChainRevolution #ESGisTheNewBlack #SustainableProfit #FutureOfBusiness #LinkedInGreenParty Remember: In the business world, the early bird doesn't just get the worm – it saves the whole darn planet (and makes bank doing it)! 🌍💰

London Climate Action Week part 3! I had the pleasure of being invited by Mastercard's Unette Spencer, VP Customer Solutions & ESG Lead and Philip Herrey, VP Sustainability Innovation Lab to join a Sustainability Innovation Lab workshop, thank you 🙏 The Topic? ⭐ Rethinking Rewards: How can we inspire Sustainable Consumer Choices? 🌿 Lots of lively, interesting, thought provoking discussions and debates were had, with range of views and suggestions of from fantastic startups and innovators; collaborators and thought leaders; climate champions, change makers and mavericks! A real pleasure and inspiration to meet and hear from you, thank you. Amongst those, I had the privilege to be at a table including: - Anila Gopal - Global Sustainability Head, Unilever - Oli Cook - CEO and Co-Founder, ekko - Kayalin Akens-Irby - Head of Growth Planet FWD and - Malin Berge, Global Head of Sustainability, SVP Sustainability Innovation Lab, Mastercard Questions we all collectively considered included ❓ How to define a sustainable product? ❓ where and how do you earn the rewards? ❓ what are the rewards? ❓ who pays for them? ❓ and what data across the value chains do we need to enable all this? One conclusion - there is no sliver bullet; no simple, one size fits all, solution. 🤔What do you think would work❓ 🤔 how would you reward sustainable consumer behaviours ❓

🌱 Ever wondered how companies can nail the sustainability game and win over eco-conscious consumers? 🌍 🚀 Enter auction-based testing – a game-changer in understanding what sustainability features actually drive consumer demand. This groundbreaking method, spotlighted in a recent German study, opens doors to unlocking the green potential in consumer tech products. ✨ Imagine this: Companies can now pinpoint exactly what eco-friendly features resonate with consumers and at what price points. From energy efficiency to recyclability and reduced carbon footprint, every green aspect can be put to the test. 📈 Now, applying this to a topic I'm personally passionate about, tech devices: Armed with insights into consumer preferences and willingness to pay for sustainability, companies can craft tech products that not only meet market demand but also pave the way for growth in the green tech sector. It's a win-win for the planet and for business! #Sustainability #Innovation #GreenTech #ConsumerDemand #MarketInsights #McKinseyGMS

Conscious consumption - we make it possible! 👀 Consumers prefer brands that align with their values, and we’re here to make it easier for everyone to make those choices! 🙌 With Mastercard's Sustainability Innovation Lab and the support of visionary partners like Planet FWD, HowGood and Reewild, we’re making sustainability simple. From Mastercard’s Carbon Calculator to Reewild’s nudge toward eco-friendly choices, our Start Path program is backing some of the most impactful startups out there! 🎉 We’re committed to creating accessible, responsible solutions that move the world toward a circular economy. Whether it’s tech that shows your carbon footprint or digital tools to help small businesses, we're going for a more sustainable tomorrow. 🌱 Saving the planet is better together - would you agree? 💭 #Mastercard #sustainability #ecology #collab #future

   “ … the total amount of materials consumed by the global economy continues to rise: in just the past six years alone we have consumed … nearly as much as the entirety of the 20th century.” This statement, from the exec summary of ‘The Circularity Gap Report 2024’ ( https://lnkd.in/eF4GV3TZ) freaked me out when I read it in January. I mean, after all that’s been thrown at this climate thing, how could we be effectively going backwards? So, initially egged on by posts and encouraging messages from Vojtech Vosecky, who I now know to be a total rockstar in this space, and the legendary Walter R. Stahel, I decided to jump into learning mode to find out more. I had previously thought I’d have it all mastered in a month, then could take my business growth stuff, apply it to climate and sustainability, and start saving the planet. Hasn’t quite turned out that way; seems like there’s a lot more going on in this space than I realised, a lot to learn and a huge way to go to turn things around, in line with the emissions targets that have been set for 2030 and 2050, per the 2016 Paris Agreement. After taking the opportunity of some downtime in Sydney, while completing a Cambridge Uni course ('Circular Economy & Sustainability Strategies') in Q1 and bugging loads of climate and sustainability folks, mostly in Sydney but also all over the world (I do love how this challenge transcends borders - everyone has been so generous), I’m still well and truly on my ESG ‘L’ plates. But motivated to keep learning, and becoming involved, by others who’ve been around the space longer than me who reckon they’re still learning too. I'm not sure exactly where this is going to lead me personally, but I can't unsee what I've already seen so if/ when I'm back earning my bread and butter growing online marketplaces and scaling startups, there is no way I will be able to move on from climate and sustainability, it's way too serious and urgent to ignore. A few areas (of many) I'm zoning in on; 🧮 Carbon accounting & emissions reporting - "you can't manage what you can't measure", 👖 Sustainable fashion - it's horrendous what fast fashion is doing to the planet, 📣 ESG education and marketing - I'm not sure the message is really getting out, and ❤️ The often overlooked 'S' in ESG - so many people and start-ups doing some great stuff in this space - I am especially loving the OneAnother app atm, as well as Heartful and Mentwell. Some amazing people have been very generous with their time, giving me the heads-up on climate and sustainability/ all things ESG. Special thanks to those who have been on the receiving end of my various catch-ups, which always go way over time 😬 Dan Leverington, Dr Gayle Avery, Alex Fitzpatrick, Nancy Rhodes, Bailey Lenart, Jo Taranto, Alexander Horton, Cesar Moreno B, Chris Ingate, Jen Clark, Andrew O'Shea, to name just a few. OK, let's see where this goes .... 🌱🌱🌱 So looking forward to Climate Action Week Sydney next week 😀

Embracing a circular economy isn't just sustainable—it's a competitive advantage. By 2050, it could generate over $1 trillion in revenue in Europe alone. 🌎 Curious about what 'circularity' really means? Learn more and discover how companies can capitalize on its potential rewards. ➡️ https://mck.co/3RXCch3

Enhance your business’s sustainability efforts with digital receipts. It’s a simple switch with significant impact. Join us in driving change for a better tomorrow. Get started at https://lnkd.in/g2m8ScvG #SustainableBusiness #EcoFriendly #DigitalTransformation

Greenwashing will expose your brand.     But authentic, digitally verified story will amplify it.     Did you know that 34% of Audi, BMW, Mercedes, Tesla, and Volkswagen owners would switch brands based on ESG credentials?    Welcome to the era of the conscious consumer — a global movement that’s redefining loyalty, reshaping industries, and demanding more from businesses.    Consider this:  🇦🇺 9 in 10 Australians are more likely to purchase ethical and sustainable products.  💸 66% of consumers globally are willing to pay a premium for sustainability.  🌍 Even investors are prioritizing companies with strong ESG commitments.    But these consumers aren’t swayed by greenwashing or empty promises. They want digitally verified supply chains that are transparent, ethical, and accountable.    The question for every leader and CEO:    Is your business ready for this seismic shift?    Let’s discuss:  💬 What changes are you making to meet the expectations of the conscious consumer?    #Sustainability #ConsciousConsumer #ESG #DigitalTransformation   #FutureOfBusiness