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THE STRATEGY MUMBO-JUMBO SALAD It is nothing more confusing than seeing various authors ripping apart the conceptual logic of Strategy and making a mumbo-jumbo salad out of it. Apparently, their artifacts look appealing because they often re-baptize the hot water and attempt to convince us that they have discovered something new. The example below (HBR article) is such a case ... congratulation to the Harvard Business Review editors for another flop! In anticipating their coming book about "just-in-time anything, anywhere, anytime", the two article authors, Robert C. Wolcott and Kaihan Krippendorff, decided one day to teach us which are "the 6 strategic concepts" without which you cannot become a high-performing company. But, let's dive in, if you are curious ... Spoiler alert: Why is this a Strategy mumbo-jumbo salad case? Because the authors mixed in the same bowl a few Strategic Choices (actually, two-three out of almost two dozens), with some "do-good-and-don't-do-bad" principles, then added some subjectively-selected market entry tactics, and finally shaked everything well and poured their wannabe revolutionary pseudo-consistent "New Strategic Playbook" onto our plater. 1. "Borrow someone’s road". Nice naming :-) But just a re-baptizing of the Proprietary Standard (Arnoldo C. Hax's name for the "ecosystem of complementors" strategic choice). For more confusion, they slipped into the Dominant Exchange (Arnoldo C. Hax's name for the "multi-sided business"), which the article authors baptized as "becoming the borrowed road". 2. "Partner with a third party". The same as above, but regarded from the complementors' perspective. I wonder why they couldn't clarify this and just deepen into their confusion? 3. "Reveal your strategy". The most confusing part of their article, populated with a mixed Strategic Choices example of Adjacent Move + Added Value. I'm not convinced that the authors understood what they were talking about here. 4. "Be good". As I was saying: "do-good-and-don't-do-bad" :-) I didn't understood why is this here ... 5. Let the competition go. Just a Fast-Follower market tactic, but mixed-up with the Strategic Choices above, for full confusion. 6. Adopt small scale attacks. Well, that's just Strategic Experimentation, with a fantasy name they've invented for it, added here as some sort of salad condiment. So, here is your mumbo-jumbo salad. Bonne appétit! :-) Also read: THE DELTA MODEL - PROF. ARNOLDO C. HAX https://lnkd.in/dwwu4b5t TO BE OR NOT TO BE A PLATFORM? https://lnkd.in/dZ6jwCvt PLATFORM OR ECOSYSTEM? https://lnkd.in/dAgxw2MM WHAT IS THE PENTA MODEL? https://lnkd.in/gg22Vq5V EXPERIMENTATION IN STRATEGY MANAGEMENT https://lnkd.in/dZkzdNpP
