Mihai Ionescu’s Post

View profile for Mihai Ionescu, graphic

Strategy Management technician. 20,000+ smart followers. For an example of a strong nation, look where European cities are bombed every day by Dark Ages savages. Slava Ukraini! 🇺🇦

LET'S TALK ABOUT "BEYOND DISRUPTION" Probably, W. Chan Kim and Renee Mauborgne have often been asked about some cases: "Is this a case of Blue Ocean Strategy, or of Disruptive Innovation?", as the Disruption Innovation model somehow competes with their model. Truly, the book is titled "Beyond Disruption", not "Beyond Disruptive Innovation", but if you read it carefully, that's what you somehow get. Now, to the essence: Disruptive Innovation is not "displacing, or destroying what already exists", not more than Blue Ocean Strategy is "creating without disrupting". On one hand, Blue Ocean Strategy disrupts the value propositions of some incumbent players in traditional industries. Cirque du Soleil disrupts companies in the circus industry, as they take away some of their customers by including acrobatic acts in their shows, it disrupts companies in the music show industry, as they take away some of their customers by including music plays in their shows, it disrupts companies in the theatre, opera, and balet industry, as they take away some of their customers by including costumed and choreographed plot-driven theme performances in their shows, and so on. On the other hand, Disruptive Innovation is more constructive than disruptive in nature. If the transistor radio wouldn't have appeared, initially as a lower-quality alternative to the vacuum-tubes radios, some young people who wanted to listed rock-n-roll music away from their parents ears would have refrained from listening to broadcasted music altogether. If the personal computers wouldn't have appeared, initially as a lower-performance alternative, some people would have refrained to use software altogether, rather than queue up to run their software code on mainframe computers. If online news publications wouldn't have appeared, initially as a lower-quality alternative to printed newspapers, some people would have turned more to other sources of information, like radio and television, missing on some of the online pervasiveness, and so on. Conclusion? Blue Ocean Strategy can be regarded as disruptive, same as the Disruptive Innovation can be regarded as constructive. Both take away something from what already exists and both complement some existing offerings. But they do it in different ways. The Disruptive Innovation focuses on employing new and sometimes immature technologies into innovations that unlock marginal users or non-consumers of existing offerings. It does that by focusing on simpler, easier to reach and to use, and more affordable solutions. The Blue Ocean Strategy focusses on assembling parts of existing value propositions into an innovative mix, leading to new categories of offerings. It does that by combining low cost and higher value into propositions that focus on new competitive factors than the traditional ones. Also read: DISRUPTIVE AND/OR NON-DISRUPTIVE INNOVATION? https://lnkd.in/d37dKv89 DISRUPTIVE INNOVATION OR BLUE OCEAN STRATEGY? https://lnkd.in/d7He2DD2 .

  • Beyond Disruption cover
Alexandru Pelivan

Risk Management Expert @ ITL Alliance | MBA, Commodities, CRM

4mo

Very informative

Mircea BOSCOIANU

Full Professor la Transilvania University of Brasov

4mo

Vă mulțumim pentru distribuire

See more comments

To view or add a comment, sign in

Explore topics