Mirats Insights’ Post

Day 5: Indian Consumers – Balancing Tradition and Modernity 🏛️📱 In India, buying decisions often walk a tightrope between deep-rooted tradition and the pull of modern conveniences. 👉 How do brands get it right? 📊 The Reality: 67% of Indian consumers say they prefer products that blend traditional values with modern functionality. Brands that ignore this balance risk alienating large sections of the market. --- Example: Look at FABINDIA LIMITED —they’ve nailed this balance. Their products celebrate traditional Indian craftsmanship but are tailored to the modern lifestyle, offering both cultural relevance and contemporary appeal. It’s why they’ve successfully captured a wide customer base. --- Actionable Fixes: 1. Respect Tradition: Infuse your product with cultural relevance—like FabIndia’s focus on heritage craft. 2. Embrace Modernity: At the same time, offer features that appeal to today’s tech-savvy, modern lifestyle. 3. Stay Authentic: Indian consumers can spot inauthenticity. Brands like FabIndia succeed by being true to both heritage and modernity. --- 💥 Key Takeaway: Indian consumers want the best of both worlds—brands that respect tradition while offering modern benefits. Day 6 Teaser: How price-conscious consumers still crave premium experiences. 💡 Question: Have you noticed how brands that blend tradition and modernity are more successful? #TraditionVsModernity #IndianConsumers #FabIndia #BrandStrategy #10DaySeries

When it says ‘Made in India,’ we mean it. The Mokobara controversy got me thinking, and fuming a little too. Because let’s face it, in a world where brands slap on a “premium” tag or “Made in India” claim without backing it up, who do you trust? Here’s the thing: At D'chica, when we say our products are Made in India, it’s not a marketing tactic. It’s our foundation. ➡️ Every stitch, made here:  From design to the final product, we don’t just cater to Indian women, we build for them.  No off-the-shelf imports, no white-labeled shortcuts. ➡️ Tailored for Indian bodies:  European fits? Pass. Our products are crafted for the girl navigating Indian summers, festivals, and life, not European runways. ➡️ Supporting local craftsmanship:  Behind every D'chica product is a network of skilled artisans, workers, and creators who keep this promise alive. Sure, we could take the easy route, source cheap, mark it up, and call it a day.  But what would that say about us? We’re not just making products; we’re making a statement.  That women deserve better.  That quality doesn’t need to come with a foreign label.  And that integrity isn’t optional, it’s everything. So while the D2C world debates transparency, we’re busy sticking to ours. Because Made in India isn’t just a tag for us, it’s trust.  And we don’t mess with that. P.S. What do you look for in a brand before trusting them? Let’s talk!

What a day at The India Story!✨ Standing amidst creative energy, innovation, and stories waiting to be told, I realized once again why I love what I do. Today, I had the privilege of working with Esmer by Mallika Neotia, a beauty and wellness brand🌿💆♀️ Events like these are more than just showcases—they are a testament to the power of communication. Whether it’s the art of storytelling behind a brand, the aesthetics of a space, or the way we interact with our audience, it all comes down to connection. As someone passionate about Fashion Communication, days like this are a reminder of why communication matters: 🔸 It’s about telling a story that stays with people. 🔸 It’s about making ideas resonate, whether through visuals, words, or experiences. 🔸 It’s about creating moments that inspire. The India Story isn’t just a platform for brands; it’s a melting pot of creativity and purpose. Being part of this experience reinforced my belief that communication is not just a skill but an art—and one I’m proud to explore and learn every day💛 To every brand, individual, or creator I crossed paths with today, thank you for the inspiration. Let’s keep creating magic, one story at a time. 📸 A quick snap amidst the creative chaos—because moments like these deserve to be cherished! #TheIndiaStory2025 #FashionCommunication #StorytellingMatters #EsmerByMallikaNeotia #EventExperience #LoveWhatYouDo #CreativeJourney #CommunicationIsKey #Bhoomispeaks

🌟 Looking for a unique and meaningful way to show appreciation to your clients and employees? Our Geographical Indication (GI) Tagged Table Top Products are the perfect choice. These region-specific products are more than just gifts – they are a celebration of India's rich cultural heritage and craftsmanship. ✨ Why Choose GI-Tagged Products for Corporate Gifting? Authenticity & Quality: Our products are region-specific, ensuring the highest quality and true authenticity. Empower Local Artisans: By choosing our GI-tagged products, you directly support and uplift the skilled artisans who keep our traditional crafts alive. Preserve Indian Heritage: These products are not just items; they are a piece of our rich cultural heritage. Bringing them into your corporate space adds a touch of India’s legacy. Unique & Memorable: Stand out with gifts that are unique, meaningful, and leave a lasting impression on your clients and employees. 💬 It's Our Responsibility! Promoting and preserving our heritage is a collective responsibility. Let’s come together to celebrate and promote the extraordinary craftsmanship of India. Your choice can make a significant impact. 📞 Contact Us Today! Elevate your corporate gifting game with our GI-tagged products. Reach out to us to explore our collection and make a choice that’s not only stylish but also significant. Manish Singh : 9321445052 Email : sales@giftingdelight.co.in #giftingtreasure #gitagged #Corporategifting #admin #hr #humanresource

The Nine-Colour Navratri: A Tradition Born from a Brilliant Marketing Idea!! Navratri has begun, and across India, women will be draped in specific colours each day, celebrating the divine feminine. But here's a twist: this tradition isn’t ancient or religious. It’s a brilliant marketing strategy. The mastermind? Bharatkumar Raut, the former editor of Maharashtra Times. In 2003, faced with fierce competition and a need to appeal to women readers, he crafted a new tradition for Navratri—each day dedicated to a specific color. Here’s the story: In a bold move, Maharashtra Times published front-page images of women wearing the "color of the day," tying it to the goddess worshipped on that day. The idea was simple: encourage women to embrace these colors and send their photos to the paper. Initially, it started slow. But soon, the idea snowballed. Women began purchasing sarees in the daily colors, sharing photos on social media, and it became the Navratri trend. Today, this nine-color tradition is an essential part of the festival—loved, celebrated, and embraced by millions. But it’s more than just a fun tradition. It’s an incredible example of how marketing can shape culture. A clever idea turned into a cultural movement, inspiring fashion designers, boosting the economy, and creating a shared experience that brought people together. Takeaway? Sometimes, the simplest ideas can spark the biggest changes. 💡 #marketing #navratri #tradition #culture #inspiration

The beauty industry in India isn’t just thriving, it’s transforming. With some brands pledging upwards of ₹100 crore for state-of-the-art manufacturing units, the focus is on meeting consumer demands while fostering innovation. This wave of investment is creating jobs, driving growth, and positioning India as a leader in the global beauty market. Here’s to a future that’s as radiant as the products it delivers!

✨Creativity Meets Patriotism! 🇮🇳 What happens when innovation blends seamlessly with the spirit of Republic Day? We’ve crafted a series of unique brand concepts that celebrate India’s vibrant culture and its march toward progress. Here’s what makes it stand out: 💎 Jewellery: A futuristic tricolor-inspired collection with holographic designs, symbolizing elegance and modernity. 🥗 Food & Beverages: Cutting-edge tricolor dishes using molecular gastronomy techniques to redefine Indian flavors. 🚗 *Cars: A high-tech concept car with glowing tricolor accents, cruising on roads inspired by the Ashoka Chakra. 👗 Fashion: Avant-garde tricolor fashion featuring bold designs and futuristic fabrics on a digital runway celebrating India’s creativity. And the impact? These designs showcase: 📈 A perfect blend of tradition and innovation to captivate diverse audiences. 🎯 Opportunities for brands to engage meaningfully with patriotic sentiments. 🌐 Creative storytelling that resonates across digital and physical platforms. It’s not just about celebrating Republic Day; it’s about doing it with innovation and style! Which concept resonates with you the most? Let’s collaborate and bring these ideas to life! 💬 #RepublicDay2025 #BrandInnovation #PatrioticDesigns #CreativeMarketing #CelebrateIndia

⚖️ Marketing in a World of Growing Sensitivities ⚖️ Controversies are nothing new in the world of marketing, but with the growing hypersensitivity of audiences, it’s becoming more challenging for brands to navigate the complexities of diverse cultural and political landscapes, especially in India. With the rise of political extremism and a growing desensitization towards India's rich diversity, we’re seeing polarized viewpoints that seem to drift farther apart. When businesses have to choose between a social cause or revenue, it’s often the latter that wins, leading brands to carefully walk the line to avoid alienating any part of their consumer base. The real challenge lies in the barriers created by people’s unwillingness to accept differing opinions, which often turns even a marketing campaign into a political battleground. 🌍 One of the most impactful controversies was faced by Fabindia in 2021. Known for its sustainable practices and commitment to empowering artisans, Fabindia was caught in the crossfire with its “Jashn-e-Riwaaz festive collection. What started as an attempt to celebrate cultural diversity quickly spiraled into a full-blown backlash, resulting in significant financial loss—₹116 crore. 💸 This controversy sparked deep discussions. Brands are increasingly caught in the middle, trying to appeal to younger, more progressive audiences while balancing the expectations of a more conservative majority. In a recent group project, we analysed the impact of this backlash on Fabindia, delving into the complexities of how brands can balance cultural representation with business goals in today's divided society. #BrandControversy #MarketingChallenges #CulturalSensitivity #Fabindia #ConsumerBacklash #BrandStrategy #DiversityInAdvertising #YouthInIndia #JashneRiwaaz #SustainabilityInBusiness

Great to be part of an insightful discussion and exchange of thoughts with fellow panelists on "Secret Ingredients for Making a Global Brand and Reaching the Last Mile Customer" at the Elets #IndiaBrandSummitandAwards2024 on June 21st in #NewDelhi. My thoughts below: Expanding internationally involves understanding and adapting to different markets, consumer preferences, and regulations. This requires significant resources and expertise. To outshine and become a global brand, companies need to: 1) Identify their universe of relevance. 2) Scale manufacturing and distribution effectively. 3) Compete with the best in terms of quality. 4) Leverage unique strengths, such as cultural, technological, or stylistic differentiators. 5) Develop a deep understanding of their audiences. 6) Enhance brand #recall with a clear articulation of brand #values and #belief, supported by a consistent and authentic narrative. and more Some Challenges for Indian Brands: 1) #India can't be viewed as a single nation; it needs to be approached as a union of nations. For example, Punjab alone has a market size comparable to Australia and New Zealand combined. Cultural complexities, such as the different ways Diwali is celebrated in the north and south, add to this challenge. 2) Finding a unique proposition that is relevant, accessing funds for expansion, and spreading talent effectively. 3) Maintaining a distinct identity while standing out, as Indian consumers are willing to try new brands but are difficult to retain. 4) Indian brands often struggle with perception issues, both domestically and internationally. Consumers might favor established foreign brands over local ones due to perceived quality or prestige. One of the solution can be - to stay true and authentic to customers with consistent brand tonality across all communication and touch points. and more Thank you Elets Technomedia Elets BrandStory #EletsIndiaBrandSummit #GlobalBranding #Marketing #BrandStrategy #CustomerEngagement #MarketingHead #CEO #India

🇮🇳 Celebrating 78th India Independence Day today. Reflecting on the evolution of brand strategy and brand building in India since independence. The Evolution of Brand Strategy in India - 1947 - The Early Years - Brands like Amul India and Tata Group were built on trust, reliability, and national values. Amul’s “Utterly Butterly Delicious” campaign became iconic for quality, while Tata represented integrity and growth. 2024 - The Modern Era - Today’s brands like Royal Enfield and Hidesign embody innovation and cultural relevance. Royal Enfield’s classic motorcycling legacy appeals globally, and Hidesign merges traditional craftsmanship with modern design, gaining international acclaim. Then vs. Now 1947 - Amul and Tata focused on trust and consistency, meeting the immediate needs of a newly independent nation. 2024 - Modern brands like Royal Enfield and Hidesign emphasize innovation, emotional connections, and blending tradition with contemporary appeal. Key points that have worked for the brands over the years - 1.Adaptation to Change - Evolving with consumer preferences and technology. 2.Emphasis on Innovation - Combining tradition with modernity. 3.Consumer Engagement - Building emotional connections and leveraging digital platforms. 4.Cultural Relevance - Aligning with cultural values. 5. Global Ambitions - Achieving global presence through innovative marketing. As we celebrate this Independence Day, let’s honor brands that have shaped our global identity. #IndependenceDay #IndiaAt78 #BrandStrategy #Marketing #Innovation #Growth #IndianBrands #BrandBuilding #IndiaIndependenceDay #15thAugust