Abubakar S. Ismail’s Post

🌟 Say hello to our new brand identity 🌟 With mixed emotions, we say goodbye to our beloved blue rabbit, but with great excitement, we unveil our new logo as part of our new brand identity! It has been quite a journey for Timly since starting up four years ago. The rabbit has been there through all the milestones: our first 500 clients, our first 25 employees, and the evolution of Timly’s solution to manage hundreds of thousands of assets, from IT equipment 🖥️ and construction tools 🛠️ to amusement park rides 🎢, art pieces 🖼️, marine vessels 🚢, and much more. Reflecting on our journey and bold vision for the future, we realized it was time for a brand refresh! Lucky for us, we already had great contact with HIVER agency, a Swiss Branding Agency that has been at Timly's side since the start. The result? A fresh brand identity that embodies Timly's core qualities: customer-centric, vibrant, powerful. Our new logo encapsulates Timly's essence, depicting three distinct assets that symbolize the infinite variety of assets you can manage in Timly. For more on the story behind our new logo, check out this article: https://lnkd.in/euGWVk6r We can’t wait to embark on this new chapter of the Timly adventure - without the rabbit - but with you, our valued customers.     Key Info:  - Read the full story of Timly’s new brand identity: https://lnkd.in/euGWVk6r - See our new logo in action on our website: www.timly.com #Branding #NewLogo #Timly #AssetManagement #InventoryManagement #SwissMade #ToInfinityAndBeyond 

How to Create a Strong Brand Identity

Create a stunning brand identity that speaks for itself. A strong brand identity is so powerful as it becomes the face of the brand (the most recognizable element). Remember to create a lasting impression on the audience, an identity that transcends time!

How you can create a more cohesive brand identity across all platforms:

Brand identity in today's competitive market.

When a brand as established as Marmite steps outside its iconic branding, it naturally sparks curiosity. 🧐 This time, it's for an important cause: a limited-edition collaboration with Elton John in support of the Elton John AIDS Foundation. By keeping its familiar look but adding a twist, Marmite has mastered the art of subtle intrigue. Consumers will instantly recognise the product, but the unique packaging prompts a closer look, ensuring this release stands out on shelves. For SMEs, this is a valuable lesson in branding: consistency builds trust, but even a small, intentional change can drive attention and engagement. Whether it’s a product refresh or a tweak to your social media, keeping your brand recognisable while adding just the right amount of intrigue can make all the difference. Marmite’s brand power lies in its consistency—when something changes, even slightly, it gets noticed. This collaboration showcases not just creative flair, but the impact of pairing strong branding with a meaningful cause. How do you balance consistency with innovation in your business? Let us know below! 👇 #MarmiteXEltonJohn #LoveItOrHateIt #IconicBranding #EltonJohnAIDSFoundation #SMEBrandingTips #LimitedEdition #MarketingInsight #CanYouFeelTheLove

SOMETHING GREAT IS HAPPENING IN GRENADA! 🇬🇩 I am so happy to see pivotal changes taking place in the CBI industry in the OECS. Such changes are wider and deeper than just a change in the price tags. The renaming of the Grenada CBI unit to the Investment Migration Agency, Grenada-(IMA, Grenada), is quite instructive. Firstly, it tells me that the Grenada CBI is moving beyond: 1. A simple “processing” unit 2. A citizenship-only approach. Secondly, it invites me to believe that the leadership of the Grenada CBI is moving to embrace Investment Migration as an industry; an industry ready to take on a better and a more organized shape which will include the search for and use of best practices like any other legitimately established industry. Finally, it further tells me that the Grenada CBI indeed is being fueled by learned visionaries who have done the necessary research into the various markets and the Investment Migration industry as a whole; and that such visionaries are backed by decent political will. To this end, I must genuinely commend Thomas Anthony, FIMC, CFCS and his team(s) for the great work they continue to do in the Investment Migration industry in the OECS. You are setting a New and Improved Platinum Standard. Best Wishes, Roleece

Embarking on a brand identity journey? 🎨 Look no further. At The Brand Project, we've got you covered every step of the way. With our Brand Identity Checklist, we ensure all your assets are covered, leaving no stone unturned. Our sprint plan delivers on-time, every time, providing you with a clear roadmap of our deliverables. 🚀 From concept to creation, we translate your vision into a brand that perfectly resonates with your target audience. 

Your brand identity goes beyond just visuals—it’s about the values you stand for, the vision that drives you, and the voice that connects with your audience. Nail these, and you’ll build a brand that truly resonates. How strong is your brand identity? 📱 🌟

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